Fitness and classes · Metro area · Virginia
Martial arts and dance studios in the Winchester, VA-WV metro area
Competitor counts, household spending and official business counts for martial arts and dance studios in the Winchester, VA-WV metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #77 of 387 scored metro areas
#1 of 9 scored metro areas based in Virginia
- Listings
- 21
- 2 chain locations (10%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $45.9M
- On memberships, classes and admissions · $826 a household
- Spending per listing
- $2.2M
- 8% above the U.S.
- Listings per 10k households
- 3.8
- 22% below the U.S.
- Population, 2025
- 152,332
- +6.5% since 2020
See the martial arts and dance studios around any address in the Winchester metro area
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 21 martial arts and dance studios in the Winchester metro area. Of those, 2 are chain locations, or 10%, against 7% across the U.S. That is 3.8 per 10,000 households, 22% below the U.S. rate of 4.9.
Household spending on memberships, classes and admissions in the Winchester metro area comes to about $45.9M a year: $826 per household, 16% below the U.S. average. That works out to $2.2M per studio, 8% above the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
In 2023, official counts showed 12 businesses with payroll in the Winchester metro area classed as sports, recreation and fine arts instruction. That is one for every 4,627 households, against one for every 3,473 across the U.S.
Between 2020 and 2025, the population of the Winchester metro area grew 6.5%, faster than the U.S. (+3.1%). The Groundwork market score for martial arts and dance studios in the Winchester metro area is 63 (upper middle), #77 of 387 scored metro areas and #1 of 9 scored metro areas based in Virginia. That puts it in the top quarter of metro areas.
How the Winchester metro area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winchester metro area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.8 | 5.0 | 4.9 |
| Spending per listing | $2.2M | $1.9M | $2M |
| Households per official establishment | 4,627 | 3,184 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +3.4% | +11.1% |
| Population growth, 2020–2025 | +6.5% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $826 | $960 | $983 |
| Median household income | $84,298 | $93,170 | $80,734 |
| Groundwork market score | 63 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 132
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 212 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Winchester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Winchester metro area
- Population, 2025 estimate
- 152,332+6.5% since 2020
- Households
- 55,520
- Median age
- 42.2
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,063 sq. mi.
- People per square mile
- 138
- Median household income
- $84,298+25.7% vs. 2015–2019, before inflation
- Average household income
- $109,182
- Median home value
- $355,400
- Jobs located here
- 64,511
- Daytime population
- 143,084Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Winchester metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Virginia
Every Virginia market ranked →The highest-scoring metro areas in Virginia for martial arts and dance studios, numbered among those based in Virginia (a market based in another state is listed without a number), with the Winchester metro area marked.
Top metro areas in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Winchester, VA-WV | 63 | 21 | 3.8 | $2.2M | +6.5% | #77 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 58 | 1,322 | 5.6 | $2.2M | +3.3% | #110 of 387 |
| 2Staunton-Stuarts Draft, VA | 50 | 15 | 2.9 | $2.3M | +3.2% | #179 of 387 |
| 3Charlottesville, VA | 50 | 40 | 4.4 | $2.1M | +3.1% | #180 of 387 |
| 4Richmond, VA | 47 | 256 | 4.8 | $1.8M | +5.5% | #226 of 387 |
| 5Lynchburg, VA | 47 | 37 | 3.6 | $1.8M | +2.9% | #227 of 387 |
| 6Harrisonburg, VA | 44 | 24 | 4.8 | $1.5M | +3.5% | #257 of 387 |
| 7Virginia Beach-Chesapeake-Norfolk, VA-NC | 39 | 329 | 4.7 | $1.7M | +0.9% | #294 of 387 |
| 8Blacksburg-Christiansburg-Radford, VA | 39 | 30 | 4.3 | $1.6M | −0.1% | #297 of 387 |
| Kingsport-Bristol, TN-VA | 37 | 53 | 4.0 | $1.4M | +2.3% | #316 of 387 |
Other business types in the Winchester metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes53
- Gyms52
- Yoga, Pilates and fitness studios45
- Martial arts and dance studios63
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in the Winchester, VA-WV metro area?
The Winchester metro area has 21 martial arts and dance studios on map listings as of September 2026. 2 of them (10%) are chain locations. The listings count martial arts and dance studios. Official counts show 12 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in the Winchester, VA-WV metro area spend on memberships, classes and admissions?
About $45.9M a year, or $826 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 21 martial arts and dance studios on map listings, it comes to $2.2M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 55,520 households in the Winchester metro area and national spending patterns by income.
How does the Winchester, VA-WV metro area compare with the U.S. for martial arts and dance studios?
The Winchester metro area has 3.8 martial arts and dance studios per 10,000 households, 22% below the U.S. rate of 4.9. Spending per studio is $2.2M, 8% above the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, the Winchester metro area would have about 23, against 21 on map listings. There is one business with payroll in the industry for every 4,627 households, against one for every 3,473 across the U.S.
How fast is the Winchester, VA-WV metro area growing?
Population estimates put the Winchester metro area at 152,332 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 55,520 households. Median household income in the Winchester metro area is $84,298, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Winchester metro area scores 63 for martial arts and dance studios (upper middle), #77 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Winchester metro area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in the Winchester metro area
Screening a site or an acquisition in the Winchester metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Winchester metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.