Real estate · Small-town market · Utah
Real estate businesses in the Price, UT area
The real estate businesses in the Price, UT area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #292 of 536 scored small-town markets
#2 of 5 scored small-town markets based in Utah
- Listings
- 20
- 0 chain locations (0%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $127.1M
- On rent and homeowner costs · $15,647 a household
- Housing spending per listing (U.S. = 100)
- 147
- 47% above the U.S.
- Listings per 10k households
- 24.6
- 36% below the U.S.
- Population, 2025
- 20,680
- +1.0% since 2020
See the real estate businesses around any address in the Price area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 20 real estate businesses in the Price area. None of them are chain locations, against 6% across the U.S. Per 10,000 households, that is 24.6, 36% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in the Price area comes to about $127.1M a year: $15,647 per household, 6% below the U.S. average. Housing spending per office is 47% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 11 businesses with payroll in the Price area classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 738 households, against one for every 414 across the U.S. Official counts list 69 one-person businesses without payroll.
Population estimates show the Price area grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for real estate businesses in the Price area is 48 (lower middle), #292 of 536 scored small-town markets and #2 of 5 scored small-town markets based in Utah.
How the Price area compares
The same measures for Utah and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Price area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.6 | 49.9 | 38.5 |
| Housing spending per listing (U.S. = 100) | 147 | 89 | 100 |
| Households per official establishment | 738 | 201 | 414 |
| Official establishment growth, 2019–2023 | n/a | +12.5% | +15.8% |
| Population growth, 2020–2025 | +1.0% | +7.8% | +3.1% |
| Spending per household on rent and homeowner costs | $15,647 | $19,198 | $16,661 |
| Median household income | $58,377 | $95,166 | $80,734 |
| Groundwork market score | 48 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 28
- Annual payroll, 2023
- $556K
- One-person businesses, 2023
- 69Businesses with no payroll
- Map listings, September 2026
- 200 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Price area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Price area
- Population, 2025 estimate
- 20,680+1.0% since 2020
- Households
- 8,123
- Median age
- 39.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,479 sq. mi.
- People per square mile
- 14
- Median household income
- $58,377+14.1% vs. 2015–2019, before inflation
- Average household income
- $75,548
- Median home value
- $228,500
- Jobs located here
- 7,904
- Daytime population
- 17,852Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Price area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for real estate businesses, numbered among those based in Utah (a market based in another state is listed without a number), with the Price area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 56 | 60 | 27.9 | 147 | +12.6% | #182 of 536 |
| 2Price, UT | 48 | 20 | 24.6 | 147 | +1.0% | #292 of 536 |
| 3Vernal, UT | 44 | 46 | 37.9 | 104 | +7.3% | #341 of 536 |
| Evanston, WY-UT | 43 | 29 | 33.6 | 120 | +2.0% | #354 of 536 |
| 4Cedar City, UT | 40 | 134 | 66.5 | 58 | +16.4% | #401 of 536 |
| 5Heber, UT | 38 | 380 | 132.8 | 39 | +5.3% | #423 of 536 |
Other business types in the Price area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Price, UT area?
There are 20 real estate businesses on map listings in the Price area as of September 2026. None of them are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 11 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 69 one-person businesses without payroll.
How much do households in the Price, UT area spend on rent and homeowner costs?
About $127.1M a year, or $15,647 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). For the 20 real estate businesses on map listings, housing spending per office is 47% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 8,123 households in the Price area and national spending patterns by income.
How does the Price, UT area compare with the U.S. for real estate businesses?
The Price area has 24.6 real estate businesses per 10,000 households, 36% below the U.S. rate of 38.5. The index of housing spending per office is 147, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Price area would have about 29, against 20 on map listings. There is one business with payroll in the industry for every 738 households, against one for every 414 across the U.S.
How fast is the Price, UT area growing?
Population estimates put the Price area at 20,680 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 8,123 households. The median household income in the Price area is $58,377 a year, 28% below the U.S. median of $80,734. That rose 14.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Price area scores 48 for real estate businesses (lower middle), #292 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Price area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Price area
Screening a site or an acquisition in the Price area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Price area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.