Real estate · Small-town market · Utah
Real estate businesses in the Vernal, UT area
Competitor counts, household spending and official business counts for real estate businesses in the Vernal, UT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #341 of 536 scored small-town markets
#3 of 5 scored small-town markets based in Utah
- Listings
- 46
- 4 chain locations (9%)
- Official establishments
- 41
- +17.1% since 2019
- Household spending a year
- $208M
- On rent and homeowner costs · $17,123 a household
- Housing spending per listing (U.S. = 100)
- 104
- 4% above the U.S.
- Listings per 10k households
- 37.9
- 2% below the U.S.
- Population, 2025
- 38,278
- +7.3% since 2020
See the real estate businesses around any address in the Vernal area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 46 real estate businesses in the Vernal area. 4 of them (9%) are chain locations, against 6% across the U.S. That is 37.9 per 10,000 households, 2% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in the Vernal area comes to about $208M a year: $17,123 per household, 3% above the U.S. average. Housing spending per office is 4% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
Official counts show 41 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Vernal area in 2023, up 17.1% from 2019. That is one for every 296 households, against one for every 414 across the U.S. Official counts list 93 one-person businesses without payroll.
Population estimates show the Vernal area grew 7.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Vernal area scores 44 (lower middle) on the Groundwork market score for real estate businesses, ranking #341 of 536 scored small-town markets and #3 of 5 scored small-town markets based in Utah.
How the Vernal area compares
The same measures for Utah and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Vernal area | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 37.9 | 49.9 | 38.5 |
| Housing spending per listing (U.S. = 100) | 104 | 89 | 100 |
| Households per official establishment | 296 | 201 | 414 |
| Official establishment growth, 2019–2023 | +17.1% | +12.5% | +15.8% |
| Population growth, 2020–2025 | +7.3% | +7.8% | +3.1% |
| Spending per household on rent and homeowner costs | $17,123 | $19,198 | $16,661 |
| Median household income | $73,746 | $95,166 | $80,734 |
| Groundwork market score | 44 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 41+17.1% over the period
- Employees, 2023
- 60
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 93Businesses with no payroll
- Map listings, September 2026
- 464 chain locations
- Listings at the U.S. rate for this spending
- 48The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Vernal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Vernal area
- Population, 2025 estimate
- 38,278+7.3% since 2020
- Households
- 12,145
- Median age
- 33.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 4,483 sq. mi.
- People per square mile
- 8
- Median household income
- $73,746+13.0% vs. 2015–2019, before inflation
- Average household income
- $94,276
- Median home value
- $298,600
- Jobs located here
- 13,294
- Daytime population
- 33,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Vernal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Utah
Every Utah market ranked →The highest-scoring small-town markets in Utah for real estate businesses, numbered among those based in Utah (a market based in another state is listed without a number), with the Vernal area marked.
Top small-town markets in Utah
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brigham City, UT-ID | 56 | 60 | 27.9 | 147 | +12.6% | #182 of 536 |
| 2Price, UT | 48 | 20 | 24.6 | 147 | +1.0% | #292 of 536 |
| 3Vernal, UT | 44 | 46 | 37.9 | 104 | +7.3% | #341 of 536 |
| Evanston, WY-UT | 43 | 29 | 33.6 | 120 | +2.0% | #354 of 536 |
| 4Cedar City, UT | 40 | 134 | 66.5 | 58 | +16.4% | #401 of 536 |
| 5Heber, UT | 38 | 380 | 132.8 | 39 | +5.3% | #423 of 536 |
Other business types in the Vernal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Vernal, UT area?
There are 46 real estate businesses on map listings in the Vernal area as of September 2026. 4 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 41 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 17.1% from 2019. Official counts also show 93 one-person businesses without payroll.
How much do households in the Vernal, UT area spend on rent and homeowner costs?
About $208M a year, or $17,123 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). For the 46 real estate businesses on map listings, housing spending per office is 4% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 12,145 households in the Vernal area and national spending patterns by income.
How does the Vernal, UT area compare with the U.S. for real estate businesses?
The Vernal area has 37.9 real estate businesses per 10,000 households, 2% below the U.S. rate of 38.5. The index of housing spending per office is 104, where 100 is the U.S. At the national ratio of real estate businesses to household spending, the Vernal area would have about 48, against 46 on map listings. There is one business with payroll in the industry for every 296 households, against one for every 414 across the U.S. The official count rose 17.1% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Vernal, UT area growing?
Population estimates put the Vernal area at 38,278 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 12,145 households. The median household income in the Vernal area is $73,746 a year, 9% below the U.S. median of $80,734. That rose 13.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vernal area scores 44 for real estate businesses (lower middle), #341 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Vernal area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Vernal area
Screening a site or an acquisition in the Vernal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Vernal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.