Real estate · County · Utah
Real estate businesses in Salt Lake County, UT
Competitor counts, household spending and official business counts for real estate businesses in Salt Lake County, UT, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,887 of 2,229 scored counties
#18 of 19 scored counties in Utah
- Listings
- 2,409
- 129 chain locations (5%)
- Official establishments
- 2,251
- +8.5% since 2019
- Household spending a year
- $8.3B
- On rent and homeowner costs · $19,474 a household
- Housing spending per listing (U.S. = 100)
- 80
- 20% below the U.S.
- Listings per 10k households
- 56.5
- 47% above the U.S.
- Population, 2025
- 1,220,916
- +2.9% since 2020
See the real estate businesses around any address in Salt Lake County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate businesses in Salt Lake County is 35 (lower middle), #1,887 of 2,229 scored counties and #18 of 19 scored counties in Utah. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 2,409 real estate businesses in Salt Lake County. 129 of them (5%) are chain locations, against 6% across the U.S. That comes to 56.5 for every 10,000 households, 47% above the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Salt Lake County comes to about $8.3B a year: $19,474 per household, 17% above the U.S. average. Housing spending per office is 20% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
In 2023, official counts showed 2,251 businesses with payroll in Salt Lake County classed as real estate agents, property managers, mortgage lenders and inspectors, up 8.5% from 2019. That is one for every 189 households, against one for every 414 across the U.S. Since fiscal 2022, 33 SBA-backed loans worth $19.5M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Salt Lake County. Between 2020 and 2025, the population of Salt Lake County grew 2.9%, in step with the U.S. (+3.1%).
How Salt Lake County compares
The same measures for Utah and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Salt Lake County | Utah | U.S. |
|---|---|---|---|
| Listings per 10k households | 56.5 | 49.9 | 38.5 |
| Housing spending per listing (U.S. = 100) | 80 | 89 | 100 |
| Households per official establishment | 189 | 201 | 414 |
| Official establishment growth, 2019–2023 | +8.5% | +12.5% | +15.8% |
| Population growth, 2020–2025 | +2.9% | +7.8% | +3.1% |
| Spending per household on rent and homeowner costs | $19,474 | $19,198 | $16,661 |
| Median household income | $97,494 | $95,166 | $80,734 |
| Groundwork market score | 35 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 2,075 → 2,251+8.5% over the period
- Employees, 2023
- 9,687
- Annual payroll, 2023
- $714.6M
- One-person businesses, 2023
- 7,933Businesses with no payroll
- Map listings, September 2026
- 2,409129 chain locations
- Listings at the U.S. rate for this spending
- 1,916The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 33
- Amount
- $19.5M
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Salt Lake County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salt Lake County
- Population, 2025 estimate
- 1,220,916+2.9% since 2020
- Households
- 426,245
- Median age
- 35.0
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.0
- Land area
- 753 sq. mi.
- People per square mile
- 1,590
- Median household income
- $97,494+30.2% vs. 2015–2019, before inflation
- Average household income
- $124,987
- Median home value
- $525,700
- Jobs located here
- 775,993
- Daytime population
- 1,357,402Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salt Lake County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Utah
Every Utah market ranked →The highest-scoring counties in Utah for real estate businesses, numbered among those based in Utah, with Salt Lake County marked.
Top counties in Utah
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Millard County, UT | 85 | 6 | 13.8 | 280 | +7.7% | #8 of 2,229 |
| 2Juab County, UT | 78 | 8 | 20.7 | 210 | +14.8% | #61 of 2,229 |
| 3Sanpete County, UT | 71 | 18 | 20.3 | 191 | +10.3% | #194 of 2,229 |
| 4Morgan County, UT | 66 | 9 | 23.8 | 211 | +8.1% | #347 of 2,229 |
| 5Tooele County, UT | 63 | 64 | 26.8 | 169 | +19.2% | #467 of 2,229 |
| 6Duchesne County, UT | 61 | 16 | 23.3 | 175 | +6.3% | #547 of 2,229 |
| 7Box Elder County, UT | 57 | 54 | 27.6 | 149 | +12.7% | #731 of 2,229 |
| 8Carbon County, UT | 50 | 20 | 24.6 | 147 | +1.0% | #1,078 of 2,229 |
| 9Sevier County, UT | 49 | 27 | 36.0 | 109 | +5.9% | #1,153 of 2,229 |
| 10Utah County, UT | 48 | 854 | 42.1 | 108 | +14.5% | #1,196 of 2,229 |
| 18Salt Lake County, UT | 35 | 2,409 | 56.5 | 80 | +2.9% | #1,887 of 2,229 |
Other business types in Salt Lake County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Salt Lake County, UT?
Salt Lake County has 2,409 real estate businesses on map listings as of September 2026. 129 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 2,251 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 8.5% from 2019. Official counts list 7,933 one-person businesses without payroll.
How much do households in Salt Lake County, UT spend on rent and homeowner costs?
About $8.3B a year, or $19,474 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). For the 2,409 real estate businesses on map listings, housing spending per office is 20% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 426,245 households in Salt Lake County and national spending patterns by income.
How does Salt Lake County, UT compare with the U.S. for real estate businesses?
Salt Lake County has 56.5 real estate businesses per 10,000 households, 47% above the U.S. rate of 38.5. The index of housing spending per office is 80, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Salt Lake County would have about 1,916, against 2,409 on map listings. There is one business with payroll in the industry for every 189 households, against one for every 414 across the U.S. The official count rose 8.5% from 2019 to 2023, against +15.8% for the U.S.
How fast is Salt Lake County, UT growing?
Population estimates put Salt Lake County at 1,220,916 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 426,245 households. The median household income in Salt Lake County is $97,494 a year, 21% above the U.S. median of $80,734. That rose 30.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salt Lake County scores 35 for real estate businesses (lower middle), #1,887 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salt Lake County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Salt Lake County
Screening a site or an acquisition in Salt Lake County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salt Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.