Real estate · County · New Jersey
Real estate businesses in Morris County, NJ
How Morris County, NJ compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #1,243 of 2,229 scored counties
#18 of 21 scored counties in New Jersey
- Listings
- 915
- 78 chain locations (9%)
- Official establishments
- 451
- −2.6% since 2019
- Household spending a year
- $4.4B
- On rent and homeowner costs · $22,954 a household
- Housing spending per listing (U.S. = 100)
- 112
- 12% above the U.S.
- Listings per 10k households
- 47.3
- 23% above the U.S.
- Population, 2025
- 524,251
- +3.2% since 2020
See the real estate businesses around any address in Morris County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in Morris County comes to about $4.4B a year: $22,954 per household, 38% above the U.S. average. Housing spending per office is 12% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
Morris County has 915 real estate businesses on map listings as of September 2026. Of those, 78 are chain locations, or 9%, against 6% across the U.S. Per 10,000 households, that is 47.3, 23% above the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Morris County was 451 in 2023, down 2.6% from 2019. That is one for every 428 households, against one for every 414 across the U.S. Another 4,034 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $355K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Morris County.
Between 2020 and 2025, the population of Morris County grew 3.2%, in step with the U.S. (+3.1%). For real estate businesses, Morris County has a Groundwork market score of 47 (lower middle): #1,243 of 2,229 scored counties and #18 of 21 scored counties in New Jersey.
How Morris County compares
The same measures for New Jersey and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Morris County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.3 | 36.2 | 38.5 |
| Housing spending per listing (U.S. = 100) | 112 | 130 | 100 |
| Households per official establishment | 428 | 595 | 414 |
| Official establishment growth, 2019–2023 | −2.6% | +7.3% | +15.8% |
| Population growth, 2020–2025 | +3.2% | +3.0% | +3.1% |
| Spending per household on rent and homeowner costs | $22,954 | $20,430 | $16,661 |
| Median household income | $137,326 | $103,556 | $80,734 |
| Groundwork market score | 47 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 463 → 451−2.6% over the period
- Employees, 2023
- 4,312
- Annual payroll, 2023
- $560.3M
- One-person businesses, 2023
- 4,034Businesses with no payroll
- Map listings, September 2026
- 91578 chain locations
- Listings at the U.S. rate for this spending
- 1,024The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $355K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Morris County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morris County
- Population, 2025 estimate
- 524,251+3.2% since 2020
- Households
- 193,245
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 461 sq. mi.
- People per square mile
- 1,116
- Median household income
- $137,326+18.9% vs. 2015–2019, before inflation
- Average household income
- $186,467
- Median home value
- $582,500
- Jobs located here
- 316,491
- Daytime population
- 565,316Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morris County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for real estate businesses, numbered among those based in New Jersey, with Morris County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 87 | 70 | 15.4 | 291 | +3.2% | #3 of 2,229 |
| 2Salem County, NJ | 80 | 47 | 18.9 | 219 | +2.3% | #30 of 2,229 |
| 3Sussex County, NJ | 67 | 177 | 30.6 | 159 | +2.9% | #318 of 2,229 |
| 4Middlesex County, NJ | 65 | 814 | 26.4 | 182 | +2.6% | #384 of 2,229 |
| 5Hudson County, NJ | 62 | 767 | 25.6 | 179 | +1.8% | #506 of 2,229 |
| 6Camden County, NJ | 62 | 558 | 27.6 | 158 | +2.4% | #512 of 2,229 |
| 7Cumberland County, NJ | 62 | 143 | 26.6 | 147 | +2.2% | #516 of 2,229 |
| 8Hunterdon County, NJ | 62 | 186 | 36.6 | 146 | +2.3% | #517 of 2,229 |
| 9Passaic County, NJ | 59 | 492 | 27.5 | 160 | +1.6% | #630 of 2,229 |
| 10Somerset County, NJ | 58 | 467 | 35.7 | 150 | +3.5% | #679 of 2,229 |
| 18Morris County, NJ | 47 | 915 | 47.3 | 112 | +3.2% | #1,243 of 2,229 |
Other business types in Morris County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Morris County, NJ?
Map listings as of September 2026 show 915 real estate businesses in Morris County. 78 of them (9%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 451 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, down 2.6% from 2019. Official counts list 4,034 one-person businesses without payroll.
How much do households in Morris County, NJ spend on rent and homeowner costs?
About $4.4B a year, or $22,954 per household. That is 38% above the U.S. average (an index of 138, where 100 is the U.S. average). For the 915 real estate businesses on map listings, housing spending per office is 12% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 193,245 households in Morris County and national spending patterns by income.
How does Morris County, NJ compare with the U.S. for real estate businesses?
Morris County has 47.3 real estate businesses per 10,000 households, 23% above the U.S. rate of 38.5. The index of housing spending per office is 112, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Morris County would have about 1,024, against 915 on map listings. There is one business with payroll in the industry for every 428 households, against one for every 414 across the U.S. The official count fell 2.6% from 2019 to 2023, against +15.8% for the U.S.
How fast is Morris County, NJ growing?
Population estimates put Morris County at 524,251 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 193,245 households. Median household income in Morris County is $137,326, 70% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 18.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morris County scores 47 for real estate businesses (lower middle), #1,243 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morris County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Morris County
Screening a site or an acquisition in Morris County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morris County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.