Real estate · County · New Jersey
Real estate businesses in Salem County, NJ
How Salem County, NJ compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #30 of 2,229 scored counties
#2 of 21 scored counties in New Jersey
- Listings
- 47
- 5 chain locations (11%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $445M
- On rent and homeowner costs · $17,910 a household
- Housing spending per listing (U.S. = 100)
- 219
- 2.2 times the U.S.
- Listings per 10k households
- 18.9
- 51% below the U.S.
- Population, 2025
- 66,280
- +2.3% since 2020
See the real estate businesses around any address in Salem County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate businesses in Salem County is 80 (high), #30 of 2,229 scored counties and #2 of 21 scored counties in New Jersey. That puts it in the top 10% of counties for real estate businesses.
Map listings as of September 2026 show 47 real estate businesses in Salem County. Of those, 5 are chain locations, or 11%, against 6% across the U.S. That is 18.9 per 10,000 households, 51% below the U.S. rate of 38.5.
Households in Salem County spend about $445M a year on rent and homeowner costs, or $17,910 per household, 7% above the U.S. average. Housing spending per office is 2.2 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Salem County was 6 in 2023. That is one for every 4,141 households, against one for every 414 across the U.S. Population estimates show Salem County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%).
How Salem County compares
The same measures for New Jersey and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Salem County | New Jersey | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.9 | 36.2 | 38.5 |
| Housing spending per listing (U.S. = 100) | 219 | 130 | 100 |
| Households per official establishment | 4,141 | 595 | 414 |
| Official establishment growth, 2019–2023 | n/a | +7.3% | +15.8% |
| Population growth, 2020–2025 | +2.3% | +3.0% | +3.1% |
| Spending per household on rent and homeowner costs | $17,910 | $20,430 | $16,661 |
| Median household income | $79,960 | $103,556 | $80,734 |
| Groundwork market score | 80 | 81 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 6
- Employees, 2023
- 19
- Annual payroll, 2023
- $791K
- One-person businesses, 2023
- 224Businesses with no payroll
- Map listings, September 2026
- 475 chain locations
- Listings at the U.S. rate for this spending
- 103The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Salem County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Salem County
- Population, 2025 estimate
- 66,280+2.3% since 2020
- Households
- 24,846
- Median age
- 41.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.8
- Land area
- 332 sq. mi.
- People per square mile
- 197
- Median household income
- $79,960+19.6% vs. 2015–2019, before inflation
- Average household income
- $101,600
- Median home value
- $239,500
- Jobs located here
- 21,251
- Daytime population
- 51,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Salem County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across New Jersey
Every New Jersey market ranked →The highest-scoring counties in New Jersey for real estate businesses, numbered among those based in New Jersey, with Salem County marked.
Top counties in New Jersey
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, NJ | 87 | 70 | 15.4 | 291 | +3.2% | #3 of 2,229 |
| 2Salem County, NJ | 80 | 47 | 18.9 | 219 | +2.3% | #30 of 2,229 |
| 3Sussex County, NJ | 67 | 177 | 30.6 | 159 | +2.9% | #318 of 2,229 |
| 4Middlesex County, NJ | 65 | 814 | 26.4 | 182 | +2.6% | #384 of 2,229 |
| 5Hudson County, NJ | 62 | 767 | 25.6 | 179 | +1.8% | #506 of 2,229 |
| 6Camden County, NJ | 62 | 558 | 27.6 | 158 | +2.4% | #512 of 2,229 |
| 7Cumberland County, NJ | 62 | 143 | 26.6 | 147 | +2.2% | #516 of 2,229 |
| 8Hunterdon County, NJ | 62 | 186 | 36.6 | 146 | +2.3% | #517 of 2,229 |
| 9Passaic County, NJ | 59 | 492 | 27.5 | 160 | +1.6% | #630 of 2,229 |
| 10Somerset County, NJ | 58 | 467 | 35.7 | 150 | +3.5% | #679 of 2,229 |
Other business types in Salem County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Salem County, NJ?
There are 47 real estate businesses on map listings in Salem County as of September 2026. 5 of them (11%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 6 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 224 one-person businesses have no payroll, by official counts.
How much do households in Salem County, NJ spend on rent and homeowner costs?
About $445M a year, or $17,910 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). For the 47 real estate businesses on map listings, housing spending per office is 2.2 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 24,846 households in Salem County and national spending patterns by income.
How does Salem County, NJ compare with the U.S. for real estate businesses?
Salem County has 18.9 real estate businesses per 10,000 households, 51% below the U.S. rate of 38.5. The index of housing spending per office is 219, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Salem County would have about 103, against 47 on map listings. There is one business with payroll in the industry for every 4,141 households, against one for every 414 across the U.S.
How fast is Salem County, NJ growing?
Population estimates put Salem County at 66,280 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 24,846 households. The median household income in Salem County is $79,960 a year, in line with the U.S. median of $80,734. That rose 19.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Salem County scores 80 for real estate businesses (high), #30 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Salem County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Salem County
Screening a site or an acquisition in Salem County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Salem County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.