Auto · County · New Hampshire
Auto repair shops in Rockingham County, NH
How Rockingham County, NH compares with other counties and the U.S. for auto repair shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #1,994 of 2,378 scored counties
#3 of 10 scored counties in New Hampshire
- Listings
- 415
- 79 chain locations (19%)
- Official establishments
- 224
- +0.5% since 2019
- Household spending a year
- $133.7M
- On vehicle maintenance and repairs · $1,048 a household
- Spending per listing
- $322K
- 28% below the U.S.
- Listings per 10k households
- 32.5
- 51% above the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the auto repair shops around any address in Rockingham County
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for auto repair shops in Rockingham County is 31 (lower middle), #1,994 of 2,378 scored counties and #3 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.
Households in Rockingham County spend about $133.7M a year on vehicle maintenance and repairs, or $1,048 per household, 9% above the U.S. average. That is about $322K of household spending for each shop on map listings, 28% below the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
Rockingham County has 415 auto repair shops on map listings as of September 2026. Of those, 79 are chain locations, or 19%, against 16% across the U.S. That is 32.5 per 10,000 households, 51% above the U.S. rate of 21.5.
Official counts show 224 businesses with payroll classed as mechanical, body and glass repair in Rockingham County in 2023, up 0.5% from 2019. That is one for every 570 households, against one for every 955 across the U.S. Since fiscal 2022, 17 SBA-backed loans worth $2.3M have gone to businesses classed as mechanical, body and glass repair in Rockingham County. Between 2020 and 2025, the population of Rockingham County grew 3.0%, in step with the U.S. (+3.1%).
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 32.5 | 29.7 | 21.5 |
| Spending per listing | $322K | $328K | $445K |
| Households per official establishment | 570 | 601 | 955 |
| Official establishment growth, 2019–2023 | +0.5% | +2.7% | +2.1% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,048 | $974 | $958 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 31 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 223 → 224+0.5% over the period
- Employees, 2023
- 1,183
- Annual payroll, 2023
- $75M
- One-person businesses, 2023
- 229Businesses with no payroll
- Map listings, September 2026
- 41579 chain locations
- Listings at the U.S. rate for this spending
- 301The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 17
- Amount
- $2.3M
SBA-backed loans to businesses classed as mechanical, body and glass repair in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for auto repair shops, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 35 | 132 | 25.3 | $370K | +3.0% | #1,840 of 2,378 |
| 2Hillsborough County, NH | 32 | 447 | 26.5 | $363K | +2.5% | #1,941 of 2,378 |
| 3Rockingham County, NH | 31 | 415 | 32.5 | $322K | +3.0% | #1,994 of 2,378 |
| 4Grafton County, NH | 28 | 108 | 29.1 | $307K | +2.2% | #2,089 of 2,378 |
| 5Carroll County, NH | 28 | 72 | 33.0 | $292K | +5.0% | #2,093 of 2,378 |
| 6Cheshire County, NH | 27 | 86 | 28.1 | $335K | +2.3% | #2,111 of 2,378 |
| 7Merrimack County, NH | 27 | 198 | 32.5 | $308K | +2.6% | #2,120 of 2,378 |
| 8Belknap County, NH | 25 | 81 | 30.8 | $315K | +2.1% | #2,160 of 2,378 |
| 9Sullivan County, NH | 19 | 63 | 37.9 | $245K | +2.1% | #2,276 of 2,378 |
| 10Coos County, NH | 11 | 49 | 35.0 | $229K | +0.4% | #2,362 of 2,378 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in Rockingham County, NH?
Map listings as of September 2026 show 415 auto repair shops in Rockingham County. 79 of them (19%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 224 businesses with payroll classed as mechanical, body and glass repair in 2023, up 0.5% from 2019. Official counts also show 229 one-person businesses without payroll.
How much do households in Rockingham County, NH spend on vehicle maintenance and repairs?
About $133.7M a year, or $1,048 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 415 auto repair shops on map listings, it comes to $322K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for auto repair shops?
Rockingham County has 32.5 auto repair shops per 10,000 households, 51% above the U.S. rate of 21.5. Spending per shop is $322K, 28% below the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, Rockingham County would have about 301, against 415 on map listings. There is one business with payroll in the industry for every 570 households, against one for every 955 across the U.S. The official count rose 0.5% from 2019 to 2023, against +2.1% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 31 for auto repair shops (lower middle), #1,994 of 2,378 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.