Food and drink · County · New Hampshire
Coffee shops and cafes in Rockingham County, NH
Competitor counts, household spending and official business counts for coffee shops and cafes in Rockingham County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #1,002 of 2,063 scored counties
#5 of 10 scored counties in New Hampshire
- Listings
- 167
- 76 chain locations (46%)
- Official establishments
- 152
- All snack and nonalcoholic beverage bars · +11.8% since 2019
- Household spending a year
- $633.1M
- On food away from home · $4,963 a household
- Spending per listing
- $3.8M
- 2% above the U.S.
- Listings per 10k households
- 13.1
- 19% above the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the coffee shops and cafes around any address in Rockingham County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Rockingham County comes to about $633.1M a year: $4,963 per household, 22% above the U.S. average. That is about $3.8M of household spending for each cafe on map listings, 2% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 167 coffee shops and cafes on map listings in Rockingham County as of September 2026. Of those, 76 are chain locations, or 46%, against 39% across the U.S. That is 13.1 per 10,000 households, 19% above the U.S. rate of 11.0.
In 2023, official counts showed 152 businesses with payroll in Rockingham County classed as snack and nonalcoholic beverage bars, up 11.8% from 2019. That is one for every 839 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 9 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $1.5M have gone to businesses classed as snack and nonalcoholic beverage bars in Rockingham County.
Between 2020 and 2025, the population of Rockingham County grew 3.0%, in step with the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in Rockingham County is 50 (upper middle), #1,002 of 2,063 scored counties and #5 of 10 scored counties in New Hampshire.
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.1 | 12.5 | 11.0 |
| Spending per listing | $3.8M | $3.6M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 839 | 1,031 | 1,518 |
| Official establishment growth, 2019–2023 | +11.8% | +14.0% | +24.3% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on food away from home | $4,963 | $4,493 | $4,070 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 50 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 136 → 152All snack and nonalcoholic beverage bars · +11.8% over the period
- Employees, 2023
- 1,700
- Annual payroll, 2023
- $34.7M
- One-person businesses, 2023
- 9All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 16776 chain locations
- Listings at the U.S. rate for this spending
- 171The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.5M
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for coffee shops and cafes, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 64 | 14 | 8.4 | $4.7M | +2.1% | #469 of 2,063 |
| 2Coos County, NH | 58 | 10 | 7.1 | $4.6M | +0.4% | #689 of 2,063 |
| 3Hillsborough County, NH | 56 | 178 | 10.5 | $4.4M | +2.5% | #768 of 2,063 |
| 4Cheshire County, NH | 52 | 31 | 10.1 | $4M | +2.3% | #941 of 2,063 |
| 5Rockingham County, NH | 50 | 167 | 13.1 | $3.8M | +3.0% | #1,002 of 2,063 |
| 6Merrimack County, NH | 46 | 77 | 12.6 | $3.5M | +2.6% | #1,176 of 2,063 |
| 7Strafford County, NH | 46 | 66 | 12.7 | $3.4M | +3.0% | #1,180 of 2,063 |
| 8Carroll County, NH | 39 | 34 | 15.6 | $2.7M | +5.0% | #1,450 of 2,063 |
| 9Belknap County, NH | 38 | 39 | 14.8 | $2.9M | +2.1% | #1,483 of 2,063 |
| 10Grafton County, NH | 31 | 78 | 21.0 | $2M | +2.2% | #1,726 of 2,063 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes53
- Sit-down restaurants52
- Fast food and sandwich shops67
- Pizza52
- Coffee shops and cafes50
- Bakeries and dessert shops40
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Rockingham County, NH?
As of September 2026, map listings count 167 coffee shops and cafes in Rockingham County. 76 of them (46%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 152 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 11.8% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 9 one-person businesses without payroll.
How much do households in Rockingham County, NH spend on food away from home?
About $633.1M a year, or $4,963 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 167 coffee shops and cafes on map listings, it comes to $3.8M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for coffee shops and cafes?
Rockingham County has 13.1 coffee shops and cafes per 10,000 households, 19% above the U.S. rate of 11.0. Spending per cafe is $3.8M, 2% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Rockingham County would have about 171, against 167 on map listings. There is one business with payroll in the industry for every 839 households, against one for every 1,518 across the U.S. The official count rose 11.8% from 2019 to 2023, against +24.3% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 50 for coffee shops and cafes (upper middle), #1,002 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.