Groundwork

Funeral services · County · New Hampshire

Funeral homes in Rockingham County, NH

The funeral homes in Rockingham County, NH, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 77 out of 100: High

Ranked #106 of 1,472 scored counties
#3 of 9 scored counties in New Hampshire

Listings
19
3 chain locations (16%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$19.5M
On funerals · $153 a household
Spending per listing
$1M
52% above the U.S.
Listings per 10k households
1.5
29% below the U.S.
Population, 2025
324,077
+3.0% since 2020

See the funeral homes around any address in Rockingham County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for funeral homes in Rockingham County is 77 (high), #106 of 1,472 scored counties and #3 of 9 scored counties in New Hampshire. That puts it in the top 10% of counties for funeral homes.

Map listings as of September 2026 show 19 funeral homes in Rockingham County. Chain locations make up 16% of them, against 10% across the U.S. That is 1.5 per 10,000 households, 29% below the U.S. rate of 2.1.

Household spending on funerals in Rockingham County comes to about $19.5M a year: $153 per household, 7% above the U.S. average. That works out to $1M per home, 52% above the U.S. figure of $679K.

The official count of businesses with payroll classed as funeral homes and funeral services in Rockingham County was 10 in 2023. That is one for every 12,757 households, against one for every 8,510 across the U.S. Population estimates put the population change in Rockingham County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%).

How Rockingham County compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Rockingham County, NH compared with New Hampshire and the U.S.
MeasureRockingham CountyNew HampshireU.S.
Listings per 10k households1.51.92.1
Spending per listing$1M$795K$679K
Households per official establishment12,75710,8988,510
Official establishment growth, 2019–2023n/a−22.7%−1.7%
Population growth, 2020–2025+3.0%+2.7%+3.1%
Spending per household on funerals$153$154$143
Median household income$118,331$99,031$80,734
Groundwork market score7772

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 10
Employees, 2023
57
Annual payroll, 2023
$3.9M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
193 chain locations
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rockingham County

Population, 2025 estimate
324,077+3.0% since 2020
Households
127,570
Median age
45.3
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
696 sq. mi.
People per square mile
459
Median household income
$118,331+26.2% vs. 2015–2019, before inflation
Average household income
$149,721
Median home value
$497,500
Jobs located here
168,917
Daytime population
311,815Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rockingham County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Funeral homes across New Hampshire

Every New Hampshire market ranked →

The highest-scoring counties in New Hampshire for funeral homes, numbered among those based in New Hampshire, with Rockingham County marked.

Top counties in New Hampshire

Counties in New Hampshire ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Carroll County, NH8552.3$812K+5.0%#42 of 1,472
2Belknap County, NH7951.9$927K+2.1%#80 of 1,472
3Rockingham County, NH77191.5$1M+3.0%#106 of 1,472
4Cheshire County, NH7651.6$1.1M+2.3%#120 of 1,472
5Merrimack County, NH69142.3$669K+2.6%#266 of 1,472
6Hillsborough County, NH68261.5$918K+2.5%#277 of 1,472
7Grafton County, NH66123.2$541K+2.2%#339 of 1,472
8Strafford County, NH65112.1$641K+3.0%#364 of 1,472
9Coos County, NH4685.7$303K+0.4%#825 of 1,472

Other business types in Rockingham County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Rockingham County, NH?

There are 19 funeral homes on map listings in Rockingham County as of September 2026. 3 of them (16%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 10 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Rockingham County, NH spend on funerals?

About $19.5M a year, or $153 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 19 funeral homes on map listings, it comes to $1M per home. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.

How does Rockingham County, NH compare with the U.S. for funeral homes?

Rockingham County has 1.5 funeral homes per 10,000 households, 29% below the U.S. rate of 2.1. Spending per home is $1M, 52% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Rockingham County would have about 29, against 19 on map listings. There is one business with payroll in the industry for every 12,757 households, against one for every 8,510 across the U.S.

How fast is Rockingham County, NH growing?

Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 77 for funeral homes (high), #106 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rockingham County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Rockingham County

Screening a site or an acquisition in Rockingham County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.