Auto · County · New Hampshire
Car washes and detailers in Rockingham County, NH
Competitor counts, household spending and official business counts for car washes and detailers in Rockingham County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #655 of 1,451 scored counties
#2 of 10 scored counties in New Hampshire
- Listings
- 59
- 5 chain locations (8%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $133.7M
- On vehicle maintenance and repairs · $1,048 a household
- Spending per listing
- $2.3M
- 10% below the U.S.
- Listings per 10k households
- 4.6
- 21% above the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the car washes and detailers around any address in Rockingham County
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 59 car washes and detailers in Rockingham County. Chain locations make up 8% of them, against 23% across the U.S. That comes to 4.6 for every 10,000 households, 21% above the U.S. rate of 3.8.
At $1,048 per household (9% above the U.S. average), households in Rockingham County spend about $133.7M a year on vehicle maintenance and repairs. That is about $2.3M of household spending for each location on map listings, 10% below the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.
The official count of businesses with payroll classed as car washes in Rockingham County was 23 in 2023. That is one for every 5,547 households, against one for every 6,523 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $557K have gone to businesses classed as car washes in Rockingham County.
Population estimates show Rockingham County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). Rockingham County scores 53 (upper middle) on the Groundwork market score for car washes and detailers, ranking #655 of 1,451 scored counties and #2 of 10 scored counties in New Hampshire.
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 4.5 | 3.8 |
| Spending per listing | $2.3M | $2.2M | $2.5M |
| Households per official establishment | 5,547 | 6,389 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +26.1% | +16.7% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,048 | $974 | $958 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 53 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 23
- Employees, 2023
- 80
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 595 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $557K
SBA-backed loans to businesses classed as car washes in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for car washes and detailers, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hillsborough County, NH | 59 | 69 | 4.1 | $2.4M | +2.5% | #496 of 1,451 |
| 2Rockingham County, NH | 53 | 59 | 4.6 | $2.3M | +3.0% | #655 of 1,451 |
| 3Merrimack County, NH | 53 | 27 | 4.4 | $2.3M | +2.6% | #656 of 1,451 |
| 4Grafton County, NH | 47 | 14 | 3.8 | $2.4M | +2.2% | #800 of 1,451 |
| 5Sullivan County, NH | 44 | 7 | 4.2 | $2.2M | +2.1% | #880 of 1,451 |
| 6Cheshire County, NH | 41 | 16 | 5.2 | $1.8M | +2.3% | #963 of 1,451 |
| 7Carroll County, NH | 37 | 11 | 5.0 | $1.9M | +5.0% | #1,064 of 1,451 |
| 8Strafford County, NH | 35 | 27 | 5.2 | $1.8M | +3.0% | #1,100 of 1,451 |
| 9Coos County, NH | 33 | 5 | 3.6 | $2.2M | +0.4% | #1,138 of 1,451 |
| 10Belknap County, NH | 30 | 16 | 6.1 | $1.6M | +2.1% | #1,212 of 1,451 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care32
- Auto repair shops31
- Collision repair and body shops51
- Car washes and detailing53
- Tire shops50
- Oil change and quick lube40
- Gas stations53
- Insurance agencies53
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in Rockingham County, NH?
Rockingham County has 59 car washes and detailers on map listings as of September 2026. 5 of them (8%) are chain locations. The listings count car washes and detailers. Official counts show 23 businesses with payroll classed as car washes in 2023.
How much do households in Rockingham County, NH spend on vehicle maintenance and repairs?
About $133.7M a year, or $1,048 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 59 car washes and detailers on map listings, it comes to $2.3M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for car washes and detailers?
Rockingham County has 4.6 car washes and detailers per 10,000 households, 21% above the U.S. rate of 3.8. Spending per location is $2.3M, 10% below the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, Rockingham County would have about 53, against 59 on map listings. There is one business with payroll in the industry for every 5,547 households, against one for every 6,523 across the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 53 for car washes and detailers (upper middle), #655 of 1,451 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.