Groceries and convenience · County · New Hampshire
Grocery stores in Rockingham County, NH
The grocery stores in Rockingham County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #195 of 2,070 scored counties
#1 of 10 scored counties in New Hampshire
- Listings
- 78
- 43 chain locations (55%)
- Official establishments
- 43
- −2.3% since 2019
- Household spending a year
- $981.1M
- On groceries · $7,691 a household
- Spending per listing
- $12.6M
- 35% above the U.S.
- Listings per 10k households
- 6.1
- 10% below the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the grocery stores around any address in Rockingham County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For grocery stores, Rockingham County has a Groundwork market score of 80 (high): #195 of 2,070 scored counties and #1 of 10 scored counties in New Hampshire. That puts it in the top 10% of counties for grocery stores.
Map listings as of September 2026 show 78 grocery stores in Rockingham County. 43 of them (55%) are chain locations, against 37% across the U.S. That is 6.1 per 10,000 households, 10% below the U.S. rate of 6.8.
Households in Rockingham County spend about $981.1M a year on groceries, or $7,691 per household, 22% above the U.S. average. That works out to $12.6M per store, 35% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
The official count of businesses with payroll classed as supermarkets and grocery stores in Rockingham County was 43 in 2023, down 2.3% from 2019. That is one for every 2,967 households, against one for every 2,053 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $350K have gone to businesses classed as supermarkets and grocery stores in Rockingham County. Between 2020 and 2025, the population of Rockingham County grew 3.0%, in step with the U.S. (+3.1%).
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.1 | 6.7 | 6.8 |
| Spending per listing | $12.6M | $10.8M | $9.3M |
| Households per official establishment | 2,967 | 2,316 | 2,053 |
| Official establishment growth, 2019–2023 | −2.3% | +0.4% | 0.0% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on groceries | $7,691 | $7,252 | $6,319 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 80 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 44 → 43−2.3% over the period
- Employees, 2023
- 5,672
- Annual payroll, 2023
- $141.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7843 chain locations
- Listings at the U.S. rate for this spending
- 106The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $350K
SBA-backed loans to businesses classed as supermarkets and grocery stores in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for grocery stores, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rockingham County, NH | 80 | 78 | 6.1 | $12.6M | +3.0% | #195 of 2,070 |
| 2Hillsborough County, NH | 78 | 92 | 5.5 | $13.5M | +2.5% | #229 of 2,070 |
| 3Merrimack County, NH | 74 | 40 | 6.6 | $10.9M | +2.6% | #322 of 2,070 |
| 4Strafford County, NH | 74 | 34 | 6.5 | $10.8M | +3.0% | #325 of 2,070 |
| 5Belknap County, NH | 72 | 15 | 5.7 | $12.3M | +2.1% | #353 of 2,070 |
| 6Sullivan County, NH | 71 | 9 | 5.4 | $12.4M | +2.1% | #373 of 2,070 |
| 7Cheshire County, NH | 55 | 26 | 8.5 | $8M | +2.3% | #851 of 2,070 |
| 8Carroll County, NH | 49 | 22 | 10.1 | $6.8M | +5.0% | #1,065 of 2,070 |
| 9Grafton County, NH | 45 | 36 | 9.7 | $7.2M | +2.2% | #1,187 of 2,070 |
| 10Coos County, NH | 30 | 20 | 14.3 | $4.3M | +0.4% | #1,657 of 2,070 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores68
- Grocery stores80
- Convenience stores65
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Rockingham County, NH?
There are 78 grocery stores on map listings in Rockingham County as of September 2026. 43 of them (55%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 43 businesses with payroll classed as supermarkets and grocery stores in 2023, down 2.3% from 2019.
How much do households in Rockingham County, NH spend on groceries?
About $981.1M a year, or $7,691 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 78 grocery stores on map listings, it comes to $12.6M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for grocery stores?
Rockingham County has 6.1 grocery stores per 10,000 households, 10% below the U.S. rate of 6.8. Spending per store is $12.6M, 35% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, Rockingham County would have about 106, against 78 on map listings. There is one business with payroll in the industry for every 2,967 households, against one for every 2,053 across the U.S. The official count fell 2.3% from 2019 to 2023, against 0.0% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 80 for grocery stores (high), #195 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.