Groceries and convenience · County · New Hampshire
Convenience stores in Rockingham County, NH
Competitor counts, household spending and official business counts for convenience stores in Rockingham County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #589 of 2,261 scored counties
#2 of 10 scored counties in New Hampshire
- Listings
- 131
- 67 chain locations (51%)
- Official establishments
- 56
- +16.7% since 2019
- Household spending a year
- $981.1M
- On groceries · $7,691 a household
- Spending per listing
- $7.5M
- 5% below the U.S.
- Listings per 10k households
- 10.3
- 29% above the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the convenience stores around any address in Rockingham County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 131 convenience stores in Rockingham County. Of those, 67 are chain locations, or 51%, against 60% across the U.S. Per 10,000 households, that is 10.3, 29% above the U.S. rate of 8.0.
Household spending on groceries in Rockingham County comes to about $981.1M a year: $7,691 per household, 22% above the U.S. average. That is about $7.5M of household spending for each store on map listings, 5% below the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
The official count of businesses with payroll classed as convenience stores in Rockingham County was 56 in 2023, up 16.7% from 2019. That is one for every 2,278 households, against one for every 3,493 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $3.7M have gone to businesses classed as convenience stores in Rockingham County.
Between 2020 and 2025, the population of Rockingham County grew 3.0%, in step with the U.S. (+3.1%). Rockingham County scores 65 (upper middle) on the Groundwork market score for convenience stores, ranking #589 of 2,261 scored counties and #2 of 10 scored counties in New Hampshire.
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.3 | 11.9 | 8.0 |
| Spending per listing | $7.5M | $6.1M | $7.9M |
| Households per official establishment | 2,278 | 2,326 | 3,493 |
| Official establishment growth, 2019–2023 | +16.7% | +19.5% | +22.0% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on groceries | $7,691 | $7,252 | $6,319 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 65 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 56+16.7% over the period
- Employees, 2023
- 211
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13167 chain locations
- Listings at the U.S. rate for this spending
- 125The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $3.7M
SBA-backed loans to businesses classed as convenience stores in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for convenience stores, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hillsborough County, NH | 65 | 158 | 9.4 | $7.9M | +2.5% | #585 of 2,261 |
| 2Rockingham County, NH | 65 | 131 | 10.3 | $7.5M | +3.0% | #589 of 2,261 |
| 3Merrimack County, NH | 65 | 69 | 11.3 | $6.3M | +2.6% | #599 of 2,261 |
| 4Belknap County, NH | 61 | 31 | 11.8 | $6M | +2.1% | #731 of 2,261 |
| 5Strafford County, NH | 57 | 61 | 11.7 | $6M | +3.0% | #876 of 2,261 |
| 6Grafton County, NH | 51 | 61 | 16.4 | $4.2M | +2.2% | #1,108 of 2,261 |
| 7Carroll County, NH | 46 | 38 | 17.4 | $4M | +5.0% | #1,287 of 2,261 |
| 8Sullivan County, NH | 45 | 24 | 14.4 | $4.7M | +2.1% | #1,307 of 2,261 |
| 9Cheshire County, NH | 38 | 61 | 19.9 | $3.4M | +2.3% | #1,568 of 2,261 |
| 10Coos County, NH | 34 | 29 | 20.7 | $2.9M | +0.4% | #1,695 of 2,261 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores68
- Grocery stores80
- Convenience stores65
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Rockingham County, NH?
There are 131 convenience stores on map listings in Rockingham County as of September 2026. 67 of them (51%) are chain locations. The listings count convenience stores without fuel. Official counts show 56 businesses with payroll classed as convenience stores in 2023, up 16.7% from 2019.
How much do households in Rockingham County, NH spend on groceries?
About $981.1M a year, or $7,691 per household. That is 22% above the U.S. average (an index of 122, where 100 is the U.S. average). Spread across the 131 convenience stores on map listings, it comes to $7.5M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for convenience stores?
Rockingham County has 10.3 convenience stores per 10,000 households, 29% above the U.S. rate of 8.0. Spending per store is $7.5M, 5% below the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, Rockingham County would have about 125, against 131 on map listings. There is one business with payroll in the industry for every 2,278 households, against one for every 3,493 across the U.S. The official count rose 16.7% from 2019 to 2023, against +22.0% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 65 for convenience stores (upper middle), #589 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.