Auto · County · New Hampshire
Auto repair and car care businesses in Rockingham County, NH
The auto repair and car care businesses in Rockingham County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,962 of 2,401 scored counties
#3 of 10 scored counties in New Hampshire
- Listings
- 655
- 166 chain locations (25%)
- Official establishments
- 298
- +4.9% since 2019
- Household spending a year
- $133.7M
- On vehicle maintenance and repairs · $1,048 a household
- Spending per listing
- $204K
- 24% below the U.S.
- Listings per 10k households
- 51.3
- 44% above the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the auto repair and car care businesses around any address in Rockingham County
The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rockingham County scores 32 (lower middle) on the Groundwork market score for auto repair and car care businesses, ranking #1,962 of 2,401 scored counties and #3 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 655 auto repair and car care businesses in Rockingham County. 166 of them (25%) are chain locations, against 24% across the U.S. That comes to 51.3 for every 10,000 households, 44% above the U.S. rate of 35.7.
Households in Rockingham County spend about $133.7M a year on vehicle maintenance and repairs, or $1,048 per household, 9% above the U.S. average. That works out to $204K per business, 24% below the U.S. figure of $269K.
In 2023, official counts showed 298 businesses with payroll in Rockingham County classed as automotive repair and maintenance, and tire dealers, up 4.9% from 2019. That is one for every 428 households, against one for every 681 across the U.S. Since fiscal 2022, 23 SBA-backed loans worth $3.4M have gone to businesses classed as automotive repair and maintenance, and tire dealers in Rockingham County. Between 2020 and 2025, the population of Rockingham County grew 3.0%, in step with the U.S. (+3.1%).
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 51.3 | 46.3 | 35.7 |
| Spending per listing | $204K | $210K | $269K |
| Households per official establishment | 428 | 469 | 681 |
| Official establishment growth, 2019–2023 | +4.9% | +4.7% | +4.1% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,048 | $974 | $958 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 32 | 23 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 284 → 298+4.9% over the period
- Employees, 2023
- 1,598
- Annual payroll, 2023
- $96.7M
- One-person businesses, 2023
- 290Businesses with no payroll
- Map listings, September 2026
- 655166 chain locations
- Listings at the U.S. rate for this spending
- 498The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 23
- Amount
- $3.4M
SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair and car care across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for auto repair and car care businesses, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hillsborough County, NH | 38 | 667 | 39.5 | $244K | +2.5% | #1,731 of 2,401 |
| 2Strafford County, NH | 36 | 212 | 40.7 | $230K | +3.0% | #1,803 of 2,401 |
| 3Rockingham County, NH | 32 | 655 | 51.3 | $204K | +3.0% | #1,962 of 2,401 |
| 4Carroll County, NH | 31 | 108 | 49.4 | $195K | +5.0% | #2,010 of 2,401 |
| 5Merrimack County, NH | 30 | 306 | 50.2 | $199K | +2.6% | #2,032 of 2,401 |
| 6Grafton County, NH | 29 | 174 | 46.9 | $191K | +2.2% | #2,067 of 2,401 |
| 7Belknap County, NH | 26 | 127 | 48.2 | $201K | +2.1% | #2,148 of 2,401 |
| 8Cheshire County, NH | 25 | 149 | 48.7 | $193K | +2.3% | #2,173 of 2,401 |
| 9Sullivan County, NH | 20 | 95 | 57.2 | $162K | +2.1% | #2,275 of 2,401 |
| 10Coos County, NH | 11 | 78 | 55.7 | $144K | +0.4% | #2,380 of 2,401 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care32
- Auto repair shops31
- Collision repair and body shops51
- Car washes and detailing53
- Tire shops50
- Oil change and quick lube40
- Gas stations53
- Insurance agencies53
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair and car care businesses are in Rockingham County, NH?
Rockingham County has 655 auto repair and car care businesses on map listings as of September 2026. 166 of them (25%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 298 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, up 4.9% from 2019. Official counts list 290 one-person businesses without payroll.
How much do households in Rockingham County, NH spend on vehicle maintenance and repairs?
About $133.7M a year, or $1,048 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 655 auto repair and car care businesses on map listings, it comes to $204K per business. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for auto repair and car care businesses?
Rockingham County has 51.3 auto repair and car care businesses per 10,000 households, 44% above the U.S. rate of 35.7. Spending per business is $204K, 24% below the U.S. figure of $269K. At the national ratio of auto repair and car care businesses to household spending, Rockingham County would have about 498, against 655 on map listings. There is one business with payroll in the industry for every 428 households, against one for every 681 across the U.S. The official count rose 4.9% from 2019 to 2023, against +4.1% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 32 for auto repair and car care businesses (lower middle), #1,962 of 2,401 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair and car care businesses · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.