Health care · Metro area · Idaho
Physical therapy clinics in the Pocatello, ID metro area
How the Pocatello, ID metro area compares with other metro areas and the U.S. for physical therapy clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #364 of 386 scored metro areas
#6 of 6 scored metro areas based in Idaho
- Listings
- 32
- 2 chain locations (6%)
- Official establishments
- 50
- +11.1% since 2019
- Household spending a year
- $39.6M
- On medical and dental services · $1,178 a household
- Spending per listing
- $1.2M
- 49% below the U.S.
- Listings per 10k households
- 9.5
- 76% above the U.S.
- Population, 2025
- 91,591
- +4.9% since 2020
See the physical therapy clinics around any address in the Pocatello metro area
The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Pocatello metro area scores 24 (low) on the Groundwork market score for physical therapy clinics, ranking #364 of 386 scored metro areas and #6 of 6 scored metro areas based in Idaho. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 32 physical therapy clinics in the Pocatello metro area. Of those, 2 are chain locations, or 6%, against 23% across the U.S. Per 10,000 households, that is 9.5, 76% above the U.S. rate of 5.4.
At $1,178 per household (9% below the U.S. average), households in the Pocatello metro area spend about $39.6M a year on medical and dental services. Spread across 32 physical therapy clinics, that is $1.2M per clinic, 49% below the U.S. figure of $2.4M. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade.
In 2023, official counts showed 50 businesses with payroll in the Pocatello metro area classed as physical, occupational and speech therapists, up 11.1% from 2019. That is one for every 672 households, against one for every 2,482 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $175K have gone to businesses classed as physical, occupational and speech therapists in the Pocatello metro area. Population estimates show the Pocatello metro area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Pocatello metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pocatello metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 8.0 | 5.4 |
| Spending per listing | $1.2M | $1.6M | $2.4M |
| Households per official establishment | 672 | 1,366 | 2,482 |
| Official establishment growth, 2019–2023 | +11.1% | +27.9% | +23.1% |
| Population growth, 2020–2025 | +4.9% | +9.8% | +3.1% |
| Spending per household on medical and dental services | $1,178 | $1,264 | $1,288 |
| Median household income | $66,499 | $77,800 | $80,734 |
| Groundwork market score | 24 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50+11.1% over the period
- Employees, 2023
- 305
- Annual payroll, 2023
- $10.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 322 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $175K
SBA-backed loans to businesses classed as physical, occupational and speech therapists in the Pocatello metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pocatello metro area
- Population, 2025 estimate
- 91,591+4.9% since 2020
- Households
- 33,590
- Median age
- 35.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,113 sq. mi.
- People per square mile
- 80
- Median household income
- $66,499
- Average household income
- $87,434
- Median home value
- $300,700
- Jobs located here
- 35,810
- Daytime population
- 86,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pocatello metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.
Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPhysical therapy across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for physical therapy clinics, numbered among those based in Idaho (a market based in another state is listed without a number), with the Pocatello metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lewiston, ID-WA | 39 | 15 | 5.6 | $2.2M | +1.5% | #271 of 386 |
| Logan, UT-ID | 38 | 37 | 7.5 | $1.7M | +8.8% | #285 of 386 |
| 2Boise City, ID | 38 | 251 | 8.3 | $1.6M | +12.2% | #288 of 386 |
| 3Coeur d’Alene, ID | 33 | 71 | 10.0 | $1.3M | +11.0% | #327 of 386 |
| 4Idaho Falls, ID | 32 | 49 | 8.8 | $1.4M | +9.8% | #330 of 386 |
| 5Twin Falls, ID | 29 | 34 | 7.9 | $1.5M | +8.1% | #343 of 386 |
| 6Pocatello, ID | 24 | 32 | 9.5 | $1.2M | +4.9% | #364 of 386 |
Other business types in the Pocatello metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many physical therapy clinics are in the Pocatello, ID metro area?
There are 32 physical therapy clinics on map listings in the Pocatello metro area as of September 2026. 2 of them (6%) are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 50 businesses with payroll classed as physical, occupational and speech therapists in 2023, up 11.1% from 2019.
How much do households in the Pocatello, ID metro area spend on medical and dental services?
About $39.6M a year, or $1,178 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 32 physical therapy clinics on map listings, it comes to $1.2M per clinic. The spending figure covers all medical and dental services, not only physical therapy clinics. It is estimated from the incomes of the 33,590 households in the Pocatello metro area and national spending patterns by income.
How does the Pocatello, ID metro area compare with the U.S. for physical therapy clinics?
The Pocatello metro area has 9.5 physical therapy clinics per 10,000 households, 76% above the U.S. rate of 5.4. Spending per clinic is $1.2M, 49% below the U.S. figure of $2.4M. At the national ratio of physical therapy clinics to household spending, the Pocatello metro area would have about 17, against 32 on map listings. There is one business with payroll in the industry for every 672 households, against one for every 2,482 across the U.S. The official count rose 11.1% from 2019 to 2023, against +23.1% for the U.S.
How fast is the Pocatello, ID metro area growing?
Population estimates put the Pocatello metro area at 91,591 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 33,590 households. The median household income in the Pocatello metro area is $66,499 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pocatello metro area scores 24 for physical therapy clinics (low), #364 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pocatello metro area. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for physical therapy clinics · All 56 business types in the Pocatello metro area
Screening a site or an acquisition in the Pocatello metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.