Beauty and personal care · Metro area · Idaho
Barbershops in the Pocatello, ID metro area
The barbershops in the Pocatello, ID metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #55 of 387 scored metro areas
#3 of 6 scored metro areas based in Idaho
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $30.7M
- On personal care products and services · $915 a household
- Spending per listing
- $2.8M
- 48% above the U.S.
- Listings per 10k households
- 3.3
- 38% below the U.S.
- Population, 2025
- 91,591
- +4.9% since 2020
See the barbershops around any address in the Pocatello metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Pocatello metro area spend about $30.7M a year on personal care products and services, or $915 per household, 9% below the U.S. average. Spread across 11 barbershops, that is $2.8M per shop, 48% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 11 barbershops on map listings in the Pocatello metro area as of September 2026. 2 of them (18%) are chain locations, against 12% across the U.S. That comes to 3.3 for every 10,000 households, 38% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in the Pocatello metro area, since they leave out counts under 3. Official counts list 10 one-person businesses without payroll.
Between 2020 and 2025, the population of the Pocatello metro area grew 4.9%, faster than the U.S. (+3.1%). The Groundwork market score for barbershops in the Pocatello metro area is 69 (upper middle), #55 of 387 scored metro areas and #3 of 6 scored metro areas based in Idaho. That puts it in the top quarter of metro areas.
How the Pocatello metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pocatello metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 4.5 | 5.3 |
| Spending per listing | $2.8M | $2.2M | $1.9M |
| Households per official establishment | n/a | 21,606 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +65.0% | +28.5% |
| Population growth, 2020–2025 | +4.9% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $915 | $991 | $1,005 |
| Median household income | $66,499 | $77,800 | $80,734 |
| Groundwork market score | 69 | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Pocatello metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pocatello metro area
- Population, 2025 estimate
- 91,591+4.9% since 2020
- Households
- 33,590
- Median age
- 35.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,113 sq. mi.
- People per square mile
- 80
- Median household income
- $66,499
- Average household income
- $87,434
- Median home value
- $300,700
- Jobs located here
- 35,810
- Daytime population
- 86,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pocatello metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for barbershops, numbered among those based in Idaho (a market based in another state is listed without a number), with the Pocatello metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Idaho Falls, ID | 72 | 21 | 3.8 | $2.6M | +9.8% | #38 of 387 |
| 2Coeur d’Alene, ID | 71 | 34 | 4.8 | $2.1M | +11.0% | #44 of 387 |
| 3Pocatello, ID | 69 | 11 | 3.3 | $2.8M | +4.9% | #55 of 387 |
| Logan, UT-ID | 62 | 17 | 3.4 | $2.9M | +8.8% | #95 of 387 |
| 4Boise City, ID | 62 | 159 | 5.2 | $2M | +12.2% | #99 of 387 |
| 5Lewiston, ID-WA | 52 | 12 | 4.5 | $2.1M | +1.5% | #179 of 387 |
| 6Twin Falls, ID | 46 | 27 | 6.3 | $1.5M | +8.1% | #238 of 387 |
Other business types in the Pocatello metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas44
- Hair salons43
- Barbershops69
- Nail salons74
- Spas and skin care30
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Pocatello, ID metro area?
As of September 2026, map listings count 11 barbershops in the Pocatello metro area. 2 of them (18%) are chain locations. The listings count barbershops. No official count is published for barber shops in the Pocatello metro area: counts under 3 are left out. Official counts also show 10 one-person businesses without payroll.
How much do households in the Pocatello, ID metro area spend on personal care products and services?
About $30.7M a year, or $915 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 11 barbershops on map listings, it comes to $2.8M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 33,590 households in the Pocatello metro area and national spending patterns by income.
How does the Pocatello, ID metro area compare with the U.S. for barbershops?
The Pocatello metro area has 3.3 barbershops per 10,000 households, 38% below the U.S. rate of 5.3. Spending per shop is $2.8M, 48% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Pocatello metro area would have about 16, against 11 on map listings.
How fast is the Pocatello, ID metro area growing?
Population estimates put the Pocatello metro area at 91,591 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 33,590 households. The median household income in the Pocatello metro area is $66,499 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pocatello metro area scores 69 for barbershops (upper middle), #55 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pocatello metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Pocatello metro area
Screening a site or an acquisition in the Pocatello metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.