Clothing and laundry · Metro area · Idaho
Clothing, shoe and laundry businesses in the Pocatello, ID metro area
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Pocatello, ID metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #213 of 387 scored metro areas
#4 of 6 scored metro areas based in Idaho
- Listings
- 68
- 29 chain locations (43%)
- Official establishments
- 16
- −27.3% since 2019
- Household spending a year
- $54.8M
- On clothing, shoes and related services · $1,631 a household
- Spending per listing
- $806K
- 8% below the U.S.
- Listings per 10k households
- 20.2
- 13% below the U.S.
- Population, 2025
- 91,591
- +4.9% since 2020
See the clothing, shoe and laundry businesses around any address in the Pocatello metro area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Pocatello metro area spend about $54.8M a year on clothing, shoes and related services, or $1,631 per household, 21% below the U.S. average. Spread across 68 clothing, shoe and laundry businesses, that is $806K per business, 8% below the U.S. figure of $880K.
The Pocatello metro area has 68 clothing, shoe and laundry businesses on map listings as of September 2026. Chain locations make up 43% of them, against 37% across the U.S. Per 10,000 households, that is 20.2, 13% below the U.S. rate of 23.3.
In 2023, official counts showed 16 businesses with payroll in the Pocatello metro area classed as clothing and shoe stores, laundromats and dry cleaners, down 27.3% from 2019. That is one for every 2,099 households, against one for every 1,008 across the U.S. Official counts also show 37 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $295K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Pocatello metro area.
Between 2020 and 2025, the population of the Pocatello metro area grew 4.9%, faster than the U.S. (+3.1%). The Groundwork market score for clothing, shoe and laundry businesses in the Pocatello metro area is 49 (lower middle), #213 of 387 scored metro areas and #4 of 6 scored metro areas based in Idaho.
How the Pocatello metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pocatello metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.2 | 17.3 | 23.3 |
| Spending per listing | $806K | $1M | $880K |
| Households per official establishment | 2,099 | 1,440 | 1,008 |
| Official establishment growth, 2019–2023 | −27.3% | −4.4% | −12.0% |
| Population growth, 2020–2025 | +4.9% | +9.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,631 | $1,756 | $2,055 |
| Median household income | $66,499 | $77,800 | $80,734 |
| Groundwork market score | 49 | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16−27.3% over the period
- Employees, 2023
- 296
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- 37Businesses with no payroll
- Map listings, September 2026
- 6829 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $295K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Pocatello metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pocatello metro area
- Population, 2025 estimate
- 91,591+4.9% since 2020
- Households
- 33,590
- Median age
- 35.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,113 sq. mi.
- People per square mile
- 80
- Median household income
- $66,499
- Average household income
- $87,434
- Median home value
- $300,700
- Jobs located here
- 35,810
- Daytime population
- 86,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pocatello metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for clothing, shoe and laundry businesses, numbered among those based in Idaho (a market based in another state is listed without a number), with the Pocatello metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Coeur d’Alene, ID | 75 | 107 | 15.0 | $1.2M | +11.0% | #34 of 387 |
| 2Boise City, ID | 73 | 508 | 16.7 | $1.1M | +12.2% | #46 of 387 |
| Logan, UT-ID | 67 | 85 | 17.2 | $1M | +8.8% | #79 of 387 |
| 3Lewiston, ID-WA | 62 | 38 | 14.2 | $1.2M | +1.5% | #112 of 387 |
| 4Pocatello, ID | 49 | 68 | 20.2 | $806K | +4.9% | #213 of 387 |
| 5Idaho Falls, ID | 40 | 120 | 21.6 | $817K | +9.8% | #270 of 387 |
| 6Twin Falls, ID | 38 | 108 | 25.1 | $658K | +8.1% | #285 of 387 |
Other business types in the Pocatello metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry49
- Clothing and shoe stores47
- Laundromats27
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Pocatello, ID metro area?
Map listings as of September 2026 show 68 clothing, shoe and laundry businesses in the Pocatello metro area. 29 of them (43%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 16 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 27.3% from 2019. Another 37 one-person businesses have no payroll, by official counts.
How much do households in the Pocatello, ID metro area spend on clothing, shoes and related services?
About $54.8M a year, or $1,631 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 68 clothing, shoe and laundry businesses on map listings, it comes to $806K per business. It is estimated from the incomes of the 33,590 households in the Pocatello metro area and national spending patterns by income.
How does the Pocatello, ID metro area compare with the U.S. for clothing, shoe and laundry businesses?
The Pocatello metro area has 20.2 clothing, shoe and laundry businesses per 10,000 households, 13% below the U.S. rate of 23.3. Spending per business is $806K, 8% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Pocatello metro area would have about 62, against 68 on map listings. There is one business with payroll in the industry for every 2,099 households, against one for every 1,008 across the U.S. The official count fell 27.3% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Pocatello, ID metro area growing?
Population estimates put the Pocatello metro area at 91,591 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 33,590 households. The median household income in the Pocatello metro area is $66,499 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pocatello metro area scores 49 for clothing, shoe and laundry businesses (lower middle), #213 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pocatello metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Pocatello metro area
Screening a site or an acquisition in the Pocatello metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.