Pets · Metro area · Idaho
Pet businesses in the Pocatello, ID metro area
Competitor counts, household spending and official business counts for pet businesses in the Pocatello, ID metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #188 of 387 scored metro areas
#3 of 6 scored metro areas based in Idaho
- Listings
- 37
- 8 chain locations (22%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $29.1M
- On pets · $867 a household
- Spending per listing
- $787K
- 10% below the U.S.
- Listings per 10k households
- 11.0
- 6% above the U.S.
- Population, 2025
- 91,591
- +4.9% since 2020
See the pet businesses around any address in the Pocatello metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 37 pet businesses in the Pocatello metro area. 8 of them (22%) are chain locations, against 17% across the U.S. That comes to 11.0 for every 10,000 households, 6% above the U.S. rate of 10.4.
Household spending on pets in the Pocatello metro area comes to about $29.1M a year: $867 per household, 5% below the U.S. average. That works out to $787K per business, 10% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Pocatello metro area was 20 in 2023. That is one for every 1,680 households, against one for every 1,852 across the U.S. Another 37 one-person businesses have no payroll, by official counts.
Population estimates show the Pocatello metro area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for pet businesses in the Pocatello metro area is 51 (upper middle), #188 of 387 scored metro areas and #3 of 6 scored metro areas based in Idaho.
How the Pocatello metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pocatello metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 13.7 | 10.4 |
| Spending per listing | $787K | $697K | $878K |
| Households per official establishment | 1,680 | 1,382 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +22.9% | +11.4% |
| Population growth, 2020–2025 | +4.9% | +9.8% | +3.1% |
| Spending per household on pets | $867 | $953 | $909 |
| Median household income | $66,499 | $77,800 | $80,734 |
| Groundwork market score | 51 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20
- Employees, 2023
- 204
- Annual payroll, 2023
- $6.7M
- One-person businesses, 2023
- 37Businesses with no payroll
- Map listings, September 2026
- 378 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Pocatello metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pocatello metro area
- Population, 2025 estimate
- 91,591+4.9% since 2020
- Households
- 33,590
- Median age
- 35.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,113 sq. mi.
- People per square mile
- 80
- Median household income
- $66,499
- Average household income
- $87,434
- Median home value
- $300,700
- Jobs located here
- 35,810
- Daytime population
- 86,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pocatello metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for pet businesses, numbered among those based in Idaho (a market based in another state is listed without a number), with the Pocatello metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 79 | 42 | 8.5 | $1.1M | +8.8% | #18 of 387 |
| 1Lewiston, ID-WA | 58 | 28 | 10.5 | $866K | +1.5% | #132 of 387 |
| 2Boise City, ID | 53 | 407 | 13.4 | $761K | +12.2% | #175 of 387 |
| 3Pocatello, ID | 51 | 37 | 11.0 | $787K | +4.9% | #188 of 387 |
| 4Idaho Falls, ID | 51 | 71 | 12.8 | $753K | +9.8% | #191 of 387 |
| 5Coeur d’Alene, ID | 46 | 104 | 14.6 | $662K | +11.0% | #228 of 387 |
| 6Twin Falls, ID | 35 | 65 | 15.1 | $583K | +8.1% | #307 of 387 |
Other business types in the Pocatello metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses51
- Veterinarians60
- Pet grooming and boarding49
- Pet stores58
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Pocatello, ID metro area?
There are 37 pet businesses on map listings in the Pocatello metro area as of September 2026. 8 of them (22%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 20 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 37 one-person businesses without payroll.
How much do households in the Pocatello, ID metro area spend on pets?
About $29.1M a year, or $867 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 37 pet businesses on map listings, it comes to $787K per business. It is estimated from the incomes of the 33,590 households in the Pocatello metro area and national spending patterns by income.
How does the Pocatello, ID metro area compare with the U.S. for pet businesses?
The Pocatello metro area has 11.0 pet businesses per 10,000 households, 6% above the U.S. rate of 10.4. Spending per business is $787K, 10% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Pocatello metro area would have about 33, against 37 on map listings. There is one business with payroll in the industry for every 1,680 households, against one for every 1,852 across the U.S.
How fast is the Pocatello, ID metro area growing?
Population estimates put the Pocatello metro area at 91,591 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 33,590 households. The median household income in the Pocatello metro area is $66,499 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pocatello metro area scores 51 for pet businesses (upper middle), #188 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pocatello metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Pocatello metro area
Screening a site or an acquisition in the Pocatello metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.