Food and drink · Metro area · Idaho
Sit-down restaurants in the Pocatello, ID metro area
How the Pocatello, ID metro area compares with other metro areas and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #159 of 387 scored metro areas
#5 of 6 scored metro areas based in Idaho
- Listings
- 167
- 64 chain locations (38%)
- Official establishments
- 56
- −3.4% since 2019
- Household spending a year
- $118.7M
- On food away from home · $3,533 a household
- Spending per listing
- $711K
- 7% above the U.S.
- Listings per 10k households
- 49.7
- 19% below the U.S.
- Population, 2025
- 91,591
- +4.9% since 2020
See the sit-down restaurants around any address in the Pocatello metro area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 167 sit-down restaurants in the Pocatello metro area. Of those, 64 are chain locations, or 38%, against 29% across the U.S. Per 10,000 households, that is 49.7, 19% below the U.S. rate of 61.3.
Household spending on food away from home in the Pocatello metro area comes to about $118.7M a year: $3,533 per household, 13% below the U.S. average. Spread across 167 sit-down restaurants, that is $711K per restaurant, 7% above the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
Official counts show 56 businesses with payroll classed as full-service restaurants in the Pocatello metro area in 2023, down 3.4% from 2019. That is one for every 600 households, against one for every 500 across the U.S. Official counts list 6 one-person businesses without payroll. Since fiscal 2022, 6 SBA-backed loans worth $1.1M have gone to businesses classed as full-service restaurants in the Pocatello metro area.
Population estimates show the Pocatello metro area grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for sit-down restaurants in the Pocatello metro area is 54 (upper middle), #159 of 387 scored metro areas and #5 of 6 scored metro areas based in Idaho.
How the Pocatello metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pocatello metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 49.7 | 51.6 | 61.3 |
| Spending per listing | $711K | $748K | $664K |
| Households per official establishment | 600 | 550 | 500 |
| Official establishment growth, 2019–2023 | −3.4% | −2.7% | +1.5% |
| Population growth, 2020–2025 | +4.9% | +9.8% | +3.1% |
| Spending per household on food away from home | $3,533 | $3,857 | $4,070 |
| Median household income | $66,499 | $77,800 | $80,734 |
| Groundwork market score | 54 | 69 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 56−3.4% over the period
- Employees, 2023
- 1,214
- Annual payroll, 2023
- $22.9M
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 16764 chain locations
- Listings at the U.S. rate for this spending
- 179The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $1.1M
SBA-backed loans to businesses classed as full-service restaurants in the Pocatello metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Pocatello metro area
- Population, 2025 estimate
- 91,591+4.9% since 2020
- Households
- 33,590
- Median age
- 35.9
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 1,113 sq. mi.
- People per square mile
- 80
- Median household income
- $66,499
- Average household income
- $87,434
- Median home value
- $300,700
- Jobs located here
- 35,810
- Daytime population
- 86,430Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pocatello metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for sit-down restaurants, numbered among those based in Idaho (a market based in another state is listed without a number), with the Pocatello metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 90 | 199 | 40.3 | $976K | +8.8% | #4 of 387 |
| 1Boise City, ID | 84 | 1,458 | 47.9 | $856K | +12.2% | #10 of 387 |
| 2Idaho Falls, ID | 72 | 279 | 50.3 | $774K | +9.8% | #39 of 387 |
| 3Lewiston, ID-WA | 69 | 105 | 39.2 | $939K | +1.5% | #53 of 387 |
| 4Coeur d’Alene, ID | 59 | 383 | 53.8 | $727K | +11.0% | #119 of 387 |
| 5Pocatello, ID | 54 | 167 | 49.7 | $711K | +4.9% | #159 of 387 |
| 6Twin Falls, ID | 47 | 233 | 54.1 | $663K | +8.1% | #214 of 387 |
Other business types in the Pocatello metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes42
- Sit-down restaurants54
- Fast food and sandwich shops41
- Pizza60
- Coffee shops and cafes37
- Bakeries and dessert shops29
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Pocatello, ID metro area?
The Pocatello metro area has 167 sit-down restaurants on map listings as of September 2026. 64 of them (38%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 56 businesses with payroll classed as full-service restaurants in 2023, down 3.4% from 2019. Official counts also show 6 one-person businesses without payroll.
How much do households in the Pocatello, ID metro area spend on food away from home?
About $118.7M a year, or $3,533 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 167 sit-down restaurants on map listings, it comes to $711K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 33,590 households in the Pocatello metro area and national spending patterns by income.
How does the Pocatello, ID metro area compare with the U.S. for sit-down restaurants?
The Pocatello metro area has 49.7 sit-down restaurants per 10,000 households, 19% below the U.S. rate of 61.3. Spending per restaurant is $711K, 7% above the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Pocatello metro area would have about 179, against 167 on map listings. There is one business with payroll in the industry for every 600 households, against one for every 500 across the U.S. The official count fell 3.4% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Pocatello, ID metro area growing?
Population estimates put the Pocatello metro area at 91,591 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 33,590 households. The median household income in the Pocatello metro area is $66,499 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Pocatello metro area scores 54 for sit-down restaurants (upper middle), #159 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pocatello metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Pocatello metro area
Screening a site or an acquisition in the Pocatello metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pocatello metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.