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House cleaning businesses in Kent County, DE
The house cleaning businesses in Kent County, DE, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #168 of 847 scored counties
#1 of 3 scored counties in Delaware
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 47
- −2.1% since 2019
- Household spending a year
- $103.5M
- On lawn care, cleaning and other household services · $1,449 a household
- Spending per listing
- $7.4M
- 16% above the U.S.
- Listings per 10k households
- 2.0
- 9% below the U.S.
- Population, 2025
- 194,786
- +6.8% since 2020
See the house cleaning businesses around any address in Kent County
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 14 house cleaning businesses in Kent County. One of them (7%) is a chain location, against 8% across the U.S. Per 10,000 households, that is 2.0, 9% below the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in Kent County comes to about $103.5M a year: $1,449 per household, 3% above the U.S. average. That works out to $7.4M per business, 16% above the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
Official counts show 47 businesses with payroll classed as janitorial and carpet cleaning services in Kent County in 2023, down 2.1% from 2019. That is one for every 1,520 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as janitorial and carpet cleaning services in Kent County.
Population estimates put the population change in Kent County from 2020 to 2025 at +6.8%, faster than the U.S. (+3.1%). Kent County scores 64 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #168 of 847 scored counties and #1 of 3 scored counties in Delaware. That puts it in the top quarter of counties.
How Kent County compares
The same measures for Delaware and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kent County | Delaware | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 2.7 | 2.2 |
| Spending per listing | $7.4M | $5.9M | $6.4M |
| Households per official establishment | 1,520 | 1,354 | 1,735 |
| Official establishment growth, 2019–2023 | −2.1% | +5.0% | +6.6% |
| Population growth, 2020–2025 | +6.8% | +6.9% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,449 | $1,581 | $1,414 |
| Median household income | $74,477 | $84,954 | $80,734 |
| Groundwork market score | 64 | 53 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 48 → 47−2.1% over the period
- Employees, 2023
- 242
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $150K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in Kent County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kent County
- Population, 2025 estimate
- 194,786+6.8% since 2020
- Households
- 71,424
- Median age
- 39.6
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 586 sq. mi.
- People per square mile
- 320
- Median household income
- $74,477+22.3% vs. 2015–2019, before inflation
- Average household income
- $92,801
- Median home value
- $316,600
- Jobs located here
- 66,799
- Daytime population
- 177,320Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kent County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Delaware
Every Delaware market ranked →The highest-scoring counties in Delaware for house cleaning businesses, numbered among those based in Delaware, with Kent County marked.
Top counties in Delaware
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kent County, DE | 64 | 14 | 2.0 | $7.4M | +6.8% | #168 of 847 |
| 2New Castle County, DE | 56 | 57 | 2.5 | $6.5M | +3.0% | #299 of 847 |
| 3Sussex County, DE | 51 | 37 | 3.5 | $4.4M | +16.1% | #407 of 847 |
Other business types in Kent County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in Kent County, DE?
Kent County has 14 house cleaning businesses on map listings as of September 2026. One of them (7%) is a chain location. The listings count house cleaners and carpet cleaners. Official counts show 47 businesses with payroll classed as janitorial and carpet cleaning services in 2023, down 2.1% from 2019.
How much do households in Kent County, DE spend on lawn care, cleaning and other household services?
About $103.5M a year, or $1,449 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 14 house cleaning businesses on map listings, it comes to $7.4M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 71,424 households in Kent County and national spending patterns by income.
How does Kent County, DE compare with the U.S. for house cleaning businesses?
Kent County has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $7.4M, 16% above the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Kent County would have about 16, against 14 on map listings. There is one business with payroll in the industry for every 1,520 households, against one for every 1,735 across the U.S. The official count fell 2.1% from 2019 to 2023, against +6.6% for the U.S.
How fast is Kent County, DE growing?
Population estimates put Kent County at 194,786 people in 2025, up 6.8% since 2020, faster than the U.S. (+3.1%). It has 71,424 households. Median household income in Kent County is $74,477, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kent County scores 64 for house cleaning businesses (upper middle), #168 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kent County. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in Kent County
Screening a site or an acquisition in Kent County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kent County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.