Funeral services · County · Minnesota
Funeral homes in Winona County, MN
The funeral homes in Winona County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #953 of 1,472 scored counties
#30 of 35 scored counties in Minnesota
- Listings
- 8
- 2 chain locations (25%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $3M
- On funerals · $149 a household
- Spending per listing
- $377K
- 44% below the U.S.
- Listings per 10k households
- 4.0
- 90% above the U.S.
- Population, 2025
- 50,523
- +1.8% since 2020
See the funeral homes around any address in Winona County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Winona County spend about $3M a year on funerals, or $149 per household, 4% above the U.S. average. That works out to $377K per home, 44% below the U.S. figure of $679K.
Winona County has 8 funeral homes on map listings as of September 2026. Of those, 2 are chain locations, or 25%, against 10% across the U.S. Per 10,000 households, that is 4.0, 90% above the U.S. rate of 2.1.
In 2023, official counts showed 5 businesses with payroll in Winona County classed as funeral homes and funeral services. That is one for every 4,051 households, against one for every 8,510 across the U.S.
Population estimates put the population change in Winona County from 2020 to 2025 at +1.8%, slower than the U.S. (+3.1%). The Groundwork market score for funeral homes in Winona County is 41 (lower middle), #953 of 1,472 scored counties and #30 of 35 scored counties in Minnesota.
How Winona County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winona County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 2.2 | 2.1 |
| Spending per listing | $377K | $649K | $679K |
| Households per official establishment | 4,051 | 7,642 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.3% | −1.7% |
| Population growth, 2020–2025 | +1.8% | +2.1% | +3.1% |
| Spending per household on funerals | $149 | $140 | $143 |
| Median household income | $70,744 | $89,062 | $80,734 |
| Groundwork market score | 41 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 5
- Employees, 2023
- 34
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 82 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Winona County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winona County
- Population, 2025 estimate
- 50,523+1.8% since 2020
- Households
- 20,253
- Median age
- 37.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 626 sq. mi.
- People per square mile
- 79
- Median household income
- $70,744+19.2% vs. 2015–2019, before inflation
- Average household income
- $92,678
- Median home value
- $235,400
- Jobs located here
- 25,458
- Daytime population
- 50,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winona County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for funeral homes, numbered among those based in Minnesota, with Winona County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, MN | 81 | 12 | 1.1 | $1.2M | +6.9% | #58 of 1,472 |
| 2Anoka County, MN | 75 | 14 | 1.0 | $1.3M | +4.7% | #130 of 1,472 |
| 3Olmsted County, MN | 71 | 8 | 1.2 | $1.2M | +2.3% | #211 of 1,472 |
| 4Dakota County, MN | 71 | 23 | 1.3 | $998K | +3.9% | #217 of 1,472 |
| 5Crow Wing County, MN | 69 | 7 | 2.4 | $727K | +4.3% | #265 of 1,472 |
| 6Sherburne County, MN | 67 | 5 | 1.4 | $890K | +6.8% | #302 of 1,472 |
| 7Otter Tail County, MN | 66 | 9 | 3.6 | $525K | +1.6% | #340 of 1,472 |
| 8Hennepin County, MN | 63 | 55 | 1.0 | $1.2M | +0.2% | #393 of 1,472 |
| 9Goodhue County, MN | 62 | 6 | 3.0 | $545K | +1.3% | #446 of 1,472 |
| 10Wright County, MN | 61 | 10 | 1.9 | $657K | +11.1% | #459 of 1,472 |
| 30Winona County, MN | 41 | 8 | 4.0 | $377K | +1.8% | #953 of 1,472 |
Other business types in Winona County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes41
Questions
How many funeral homes are in Winona County, MN?
Map listings as of September 2026 show 8 funeral homes in Winona County. 2 of them (25%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 5 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Winona County, MN spend on funerals?
About $3M a year, or $149 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 8 funeral homes on map listings, it comes to $377K per home. It is estimated from the incomes of the 20,253 households in Winona County and national spending patterns by income.
How does Winona County, MN compare with the U.S. for funeral homes?
Winona County has 4.0 funeral homes per 10,000 households, 90% above the U.S. rate of 2.1. Spending per home is $377K, 44% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Winona County would have about 4, against 8 on map listings. There is one business with payroll in the industry for every 4,051 households, against one for every 8,510 across the U.S.
How fast is Winona County, MN growing?
Population estimates put Winona County at 50,523 people in 2025, up 1.8% since 2020, slower than the U.S. (+3.1%). It has 20,253 households. The median household income in Winona County is $70,744 a year, 12% below the U.S. median of $80,734. That rose 19.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winona County scores 41 for funeral homes (lower middle), #953 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winona County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Winona County
Screening a site or an acquisition in Winona County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winona County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.