Funeral services · Metro area · Minnesota
Funeral homes in the St. Cloud, MN metro area
Competitor counts, household spending and official business counts for funeral homes in the St. Cloud, MN metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #322 of 377 scored metro areas
#5 of 5 scored metro areas based in Minnesota
- Listings
- 22
- 6 chain locations (27%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $10.6M
- On funerals · $136 a household
- Spending per listing
- $482K
- 29% below the U.S.
- Listings per 10k households
- 2.8
- 33% above the U.S.
- Population, 2025
- 205,854
- +3.0% since 2020
See the funeral homes around any address in the St. Cloud metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the St. Cloud metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The St. Cloud metro area scores 28 (lower middle) on the Groundwork market score for funeral homes, ranking #322 of 377 scored metro areas and #5 of 5 scored metro areas based in Minnesota. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 22 funeral homes in the St. Cloud metro area. Chain locations make up 27% of them, against 10% across the U.S. Per 10,000 households, that is 2.8, 33% above the U.S. rate of 2.1.
Households in the St. Cloud metro area spend about $10.6M a year on funerals, or $136 per household, 5% below the U.S. average. That is about $482K of household spending for each home on map listings, 29% below the U.S. figure of $679K.
Official counts show 15 businesses with payroll classed as funeral homes and funeral services in the St. Cloud metro area in 2023. That is one for every 5,208 households, against one for every 8,510 across the U.S. Between 2020 and 2025, the population of the St. Cloud metro area grew 3.0%, in step with the U.S. (+3.1%).
How the St. Cloud metro area compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Cloud metro area | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.2 | 2.1 |
| Spending per listing | $482K | $649K | $679K |
| Households per official establishment | 5,208 | 7,642 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.3% | −1.7% |
| Population growth, 2020–2025 | +3.0% | +2.1% | +3.1% |
| Spending per household on funerals | $136 | $140 | $143 |
| Median household income | $76,497 | $89,062 | $80,734 |
| Groundwork market score | 28 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 99
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 226 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the St. Cloud metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the St. Cloud metro area
- Population, 2025 estimate
- 205,854+3.0% since 2020
- Households
- 78,122
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,751 sq. mi.
- People per square mile
- 116
- Median household income
- $76,497+23.4% vs. 2015–2019, before inflation
- Average household income
- $97,113
- Median home value
- $272,800
- Jobs located here
- 101,570
- Daytime population
- 207,575Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the St. Cloud metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the St. Cloud metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Minnesota
Every Minnesota market ranked →The highest-scoring metro areas in Minnesota for funeral homes, numbered among those based in Minnesota (a market based in another state is listed without a number), with the St. Cloud metro area marked.
Top metro areas in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Fargo, ND-MN | 70 | 11 | 1.0 | $1.1M | +7.7% | #73 of 377 |
| 1Minneapolis-St. Paul-Bloomington, MN-WI | 59 | 210 | 1.4 | $900K | +2.6% | #125 of 377 |
| 2Mankato, MN | 52 | 7 | 1.7 | $806K | +1.2% | #160 of 377 |
| Grand Forks, ND-MN | 46 | 8 | 1.8 | $671K | +0.8% | #200 of 377 |
| Sioux Falls, SD-MN | 44 | 23 | 1.9 | $608K | +9.5% | #213 of 377 |
| 3Rochester, MN | 43 | 23 | 2.5 | $597K | +2.0% | #224 of 377 |
| 4Duluth, MN-WI | 32 | 34 | 2.8 | $527K | +0.2% | #296 of 377 |
| 5St. Cloud, MN | 28 | 22 | 2.8 | $482K | +3.0% | #322 of 377 |
| La Crosse-Onalaska, WI-MN | 19 | 33 | 4.6 | $317K | +0.4% | #364 of 377 |
Other business types in the St. Cloud metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes28
Questions
How many funeral homes are in the St. Cloud, MN metro area?
There are 22 funeral homes on map listings in the St. Cloud metro area as of September 2026. 6 of them (27%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 15 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the St. Cloud, MN metro area spend on funerals?
About $10.6M a year, or $136 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 22 funeral homes on map listings, it comes to $482K per home. It is estimated from the incomes of the 78,122 households in the St. Cloud metro area and national spending patterns by income.
How does the St. Cloud, MN metro area compare with the U.S. for funeral homes?
The St. Cloud metro area has 2.8 funeral homes per 10,000 households, 33% above the U.S. rate of 2.1. Spending per home is $482K, 29% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the St. Cloud metro area would have about 16, against 22 on map listings. There is one business with payroll in the industry for every 5,208 households, against one for every 8,510 across the U.S.
How fast is the St. Cloud, MN metro area growing?
Population estimates put the St. Cloud metro area at 205,854 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 78,122 households. Median household income in the St. Cloud metro area is $76,497, 5% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The St. Cloud metro area scores 28 for funeral homes (lower middle), #322 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the St. Cloud metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the St. Cloud metro area
Screening a site or an acquisition in the St. Cloud metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the St. Cloud metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.