Funeral services · County · Minnesota
Funeral homes in Rice County, MN
The funeral homes in Rice County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $3.7M
- On funerals · $157 a household
- Spending per listing
- $1.2M
- 82% above the U.S.
- Listings per 10k households
- 1.3
- 38% below the U.S.
- Population, 2025
- 69,939
- +4.2% since 2020
See the funeral homes around any address in Rice County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3 funeral homes in Rice County. That comes to 1.3 for every 10,000 households, 38% below the U.S. rate of 2.1.
At $157 per household (10% above the U.S. average), households in Rice County spend about $3.7M a year on funerals. That is about $1.2M of household spending for each home on map listings, 82% above the U.S. figure of $679K.
In 2023, official counts showed 4 businesses with payroll in Rice County classed as funeral homes and funeral services. That is one for every 5,873 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Rice County grew 4.2%, faster than the U.S. (+3.1%). With 3 funeral homes on map listings, Rice County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Rice County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rice County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.3 | 2.2 | 2.1 |
| Spending per listing | $1.2M | $649K | $679K |
| Households per official establishment | 5,873 | 7,642 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.3% | −1.7% |
| Population growth, 2020–2025 | +4.2% | +2.1% | +3.1% |
| Spending per household on funerals | $157 | $140 | $143 |
| Median household income | $83,181 | $89,062 | $80,734 |
| Groundwork market score | Not scored | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 19
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Rice County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rice County
- Population, 2025 estimate
- 69,939+4.2% since 2020
- Households
- 23,493
- Median age
- 38.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 496 sq. mi.
- People per square mile
- 137
- Median household income
- $83,181+21.3% vs. 2015–2019, before inflation
- Average household income
- $104,276
- Median home value
- $320,200
- Jobs located here
- 25,685
- Daytime population
- 60,549Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rice County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for funeral homes, numbered among those based in Minnesota, with Rice County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, MN | 81 | 12 | 1.1 | $1.2M | +6.9% | #58 of 1,472 |
| 2Anoka County, MN | 75 | 14 | 1.0 | $1.3M | +4.7% | #130 of 1,472 |
| 3Olmsted County, MN | 71 | 8 | 1.2 | $1.2M | +2.3% | #211 of 1,472 |
| 4Dakota County, MN | 71 | 23 | 1.3 | $998K | +3.9% | #217 of 1,472 |
| 5Crow Wing County, MN | 69 | 7 | 2.4 | $727K | +4.3% | #265 of 1,472 |
| 6Sherburne County, MN | 67 | 5 | 1.4 | $890K | +6.8% | #302 of 1,472 |
| 7Otter Tail County, MN | 66 | 9 | 3.6 | $525K | +1.6% | #340 of 1,472 |
| 8Hennepin County, MN | 63 | 55 | 1.0 | $1.2M | +0.2% | #393 of 1,472 |
| 9Goodhue County, MN | 62 | 6 | 3.0 | $545K | +1.3% | #446 of 1,472 |
| 10Wright County, MN | 61 | 10 | 1.9 | $657K | +11.1% | #459 of 1,472 |
| Rice County, MN | Not scored | 3 | 1.3 | $1.2M | +4.2% |
Other business types in Rice County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in Rice County, MN?
Rice County has 3 funeral homes on map listings as of September 2026. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Rice County, MN spend on funerals?
About $3.7M a year, or $157 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 3 funeral homes on map listings, it comes to $1.2M per home. It is estimated from the incomes of the 23,493 households in Rice County and national spending patterns by income.
How does Rice County, MN compare with the U.S. for funeral homes?
Rice County has 1.3 funeral homes per 10,000 households, 38% below the U.S. rate of 2.1. Spending per home is $1.2M, 82% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Rice County would have about 5, against 3 on map listings. There is one business with payroll in the industry for every 5,873 households, against one for every 8,510 across the U.S.
How fast is Rice County, MN growing?
Population estimates put Rice County at 69,939 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 23,493 households. Median household income in Rice County is $83,181, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rice County has no market score for funeral homes: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rice County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Rice County
Screening a site or an acquisition in Rice County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rice County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.