Funeral services · County · Minnesota
Funeral homes in Clay County, MN
The funeral homes in Clay County, MN, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 50 out of 100: Upper middle
Ranked #696 of 1,472 scored counties
#16 of 35 scored counties in Minnesota
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.3M
- On funerals · $124 a household
- Spending per listing
- $546K
- 20% below the U.S.
- Listings per 10k households
- 2.3
- 10% above the U.S.
- Population, 2025
- 67,734
- +3.6% since 2020
See the funeral homes around any address in Clay County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 6 funeral homes in Clay County. None of them are chain locations, against 10% across the U.S. That is 2.3 per 10,000 households, 10% above the U.S. rate of 2.1.
At $124 per household (13% below the U.S. average), households in Clay County spend about $3.3M a year on funerals. That works out to $546K per home, 20% below the U.S. figure of $679K.
There is no official count of businesses with payroll classed as funeral homes and funeral services in Clay County: counts under 3 aren’t published. Since fiscal 2022, 2 SBA-backed loans worth $4.3M have gone to businesses classed as funeral homes and funeral services in Clay County.
Between 2020 and 2025, the population of Clay County grew 3.6%, faster than the U.S. (+3.1%). Clay County scores 50 (upper middle) on the Groundwork market score for funeral homes, ranking #696 of 1,472 scored counties and #16 of 35 scored counties in Minnesota.
How Clay County compares
The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | Minnesota | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.3 | 2.2 | 2.1 |
| Spending per listing | $546K | $649K | $679K |
| Households per official establishment | n/a | 7,642 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −0.3% | −1.7% |
| Population growth, 2020–2025 | +3.6% | +2.1% | +3.1% |
| Spending per household on funerals | $124 | $140 | $143 |
| Median household income | $81,172 | $89,062 | $80,734 |
| Groundwork market score | 50 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $4.3M
SBA-backed loans to businesses classed as funeral homes and funeral services in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Clay County
- Population, 2025 estimate
- 67,734+3.6% since 2020
- Households
- 26,442
- Median age
- 34.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 1,045 sq. mi.
- People per square mile
- 63
- Median household income
- $81,172+24.4% vs. 2015–2019, before inflation
- Average household income
- $99,798
- Median home value
- $265,500
- Jobs located here
- 20,888
- Daytime population
- 54,566Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Minnesota
Every Minnesota market ranked →The highest-scoring counties in Minnesota for funeral homes, numbered among those based in Minnesota, with Clay County marked.
Top counties in Minnesota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, MN | 81 | 12 | 1.1 | $1.2M | +6.9% | #58 of 1,472 |
| 2Anoka County, MN | 75 | 14 | 1.0 | $1.3M | +4.7% | #130 of 1,472 |
| 3Olmsted County, MN | 71 | 8 | 1.2 | $1.2M | +2.3% | #211 of 1,472 |
| 4Dakota County, MN | 71 | 23 | 1.3 | $998K | +3.9% | #217 of 1,472 |
| 5Crow Wing County, MN | 69 | 7 | 2.4 | $727K | +4.3% | #265 of 1,472 |
| 6Sherburne County, MN | 67 | 5 | 1.4 | $890K | +6.8% | #302 of 1,472 |
| 7Otter Tail County, MN | 66 | 9 | 3.6 | $525K | +1.6% | #340 of 1,472 |
| 8Hennepin County, MN | 63 | 55 | 1.0 | $1.2M | +0.2% | #393 of 1,472 |
| 9Goodhue County, MN | 62 | 6 | 3.0 | $545K | +1.3% | #446 of 1,472 |
| 10Wright County, MN | 61 | 10 | 1.9 | $657K | +11.1% | #459 of 1,472 |
| 16Clay County, MN | 50 | 6 | 2.3 | $546K | +3.6% | #696 of 1,472 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes50
Questions
How many funeral homes are in Clay County, MN?
Clay County has 6 funeral homes on map listings as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in Clay County: counts under 3 are left out.
How much do households in Clay County, MN spend on funerals?
About $3.3M a year, or $124 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 6 funeral homes on map listings, it comes to $546K per home. It is estimated from the incomes of the 26,442 households in Clay County and national spending patterns by income.
How does Clay County, MN compare with the U.S. for funeral homes?
Clay County has 2.3 funeral homes per 10,000 households, 10% above the U.S. rate of 2.1. Spending per home is $546K, 20% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Clay County would have about 5, against 6 on map listings.
How fast is Clay County, MN growing?
Population estimates put Clay County at 67,734 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 26,442 households. Median household income in Clay County is $81,172, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 50 for funeral homes (upper middle), #696 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.