Funeral services · Small-town market · Florida
Funeral homes in the Key West-Key Largo, FL area
How the Key West-Key Largo, FL area compares with other small-town markets and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #34 of 365 scored small-town markets
#1 of 4 scored small-town markets based in Florida
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $5.8M
- On funerals · $169 a household
- Spending per listing
- $1.2M
- 71% above the U.S.
- Listings per 10k households
- 1.5
- 29% below the U.S.
- Population, 2025
- 80,406
- −2.9% since 2020
See the funeral homes around any address in the Key West-Key Largo area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Key West-Key Largo area scores 78 (high) on the Groundwork market score for funeral homes, ranking #34 of 365 scored small-town markets and #1 of 4 scored small-town markets based in Florida. That puts it in the top 10% of small-town markets for funeral homes.
As of September 2026, map listings count 5 funeral homes in the Key West-Key Largo area. None of them are chain locations, against 10% across the U.S. That is 1.5 per 10,000 households, 29% below the U.S. rate of 2.1.
Households in the Key West-Key Largo area spend about $5.8M a year on funerals, or $169 per household, 18% above the U.S. average. Spread across 5 funeral homes, that is $1.2M per home, 71% above the U.S. figure of $679K.
In 2023, official counts showed 3 businesses with payroll in the Key West-Key Largo area classed as funeral homes and funeral services. That is one for every 11,468 households, against one for every 8,510 across the U.S. Between 2020 and 2025, the population of the Key West-Key Largo area declined 2.9%, against +3.1% for the U.S.
How the Key West-Key Largo area compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Key West-Key Largo area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.5 | 1.5 | 2.1 |
| Spending per listing | $1.2M | $1.1M | $679K |
| Households per official establishment | 11,468 | 13,570 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −2.4% | −1.7% |
| Population growth, 2020–2025 | −2.9% | +8.7% | +3.1% |
| Spending per household on funerals | $169 | $173 | $143 |
| Median household income | $87,738 | $74,568 | $80,734 |
| Groundwork market score | 78 | 92 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 37
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Key West-Key Largo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Key West-Key Largo area
- Population, 2025 estimate
- 80,406−2.9% since 2020
- Households
- 34,405
- Median age
- 48.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 983 sq. mi.
- People per square mile
- 83
- Median household income
- $87,738+25.3% vs. 2015–2019, before inflation
- Average household income
- $136,520
- Median home value
- $780,600
- Jobs located here
- 41,028
- Daytime population
- 79,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Key West-Key Largo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Florida
Every Florida market ranked →The highest-scoring small-town markets in Florida for funeral homes, numbered among those based in Florida, with the Key West-Key Largo area marked.
Top small-town markets in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Key West-Key Largo, FL | 78 | 5 | 1.5 | $1.2M | −2.9% | #34 of 365 |
| 2Clewiston, FL | 77 | 5 | 2.7 | $553K | +18.8% | #38 of 365 |
| 3Lake City, FL | 77 | 8 | 2.9 | $515K | +6.2% | #40 of 365 |
| 4Palatka, FL | 64 | 13 | 4.1 | $395K | +5.9% | #97 of 365 |
Other business types in the Key West-Key Largo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes78
Questions
How many funeral homes are in the Key West-Key Largo, FL area?
The Key West-Key Largo area has 5 funeral homes on map listings as of September 2026. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 3 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Key West-Key Largo, FL area spend on funerals?
About $5.8M a year, or $169 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 5 funeral homes on map listings, it comes to $1.2M per home. It is estimated from the incomes of the 34,405 households in the Key West-Key Largo area and national spending patterns by income.
How does the Key West-Key Largo, FL area compare with the U.S. for funeral homes?
The Key West-Key Largo area has 1.5 funeral homes per 10,000 households, 29% below the U.S. rate of 2.1. Spending per home is $1.2M, 71% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Key West-Key Largo area would have about 9, against 5 on map listings. There is one business with payroll in the industry for every 11,468 households, against one for every 8,510 across the U.S.
How fast is the Key West-Key Largo, FL area growing?
Population estimates put the Key West-Key Largo area at 80,406 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 34,405 households. Median household income in the Key West-Key Largo area is $87,738, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Key West-Key Largo area scores 78 for funeral homes (high), #34 of 365 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Key West-Key Largo area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Key West-Key Largo area
Screening a site or an acquisition in the Key West-Key Largo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.