Funeral services · County · Florida
Funeral homes in Bay County, FL
Competitor counts, household spending and official business counts for funeral homes in Bay County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #187 of 1,472 scored counties
#32 of 48 scored counties in Florida
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $10.7M
- On funerals · $135 a household
- Spending per listing
- $820K
- 21% above the U.S.
- Listings per 10k households
- 1.7
- 19% below the U.S.
- Population, 2025
- 204,479
- +17.2% since 2020
See the funeral homes around any address in Bay County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 13 funeral homes in Bay County. One of them (8%) is a chain location, against 10% across the U.S. That comes to 1.7 for every 10,000 households, 19% below the U.S. rate of 2.1.
At $135 per household (5% below the U.S. average), households in Bay County spend about $10.7M a year on funerals. That works out to $820K per home, 21% above the U.S. figure of $679K.
Official counts show 7 businesses with payroll classed as funeral homes and funeral services in Bay County in 2023. That is one for every 11,254 households, against one for every 8,510 across the U.S.
Population estimates put the population change in Bay County from 2020 to 2025 at +17.2%, faster than the U.S. (+3.1%). Bay County scores 73 (upper middle) on the Groundwork market score for funeral homes, ranking #187 of 1,472 scored counties and #32 of 48 scored counties in Florida. That puts it in the top quarter of counties.
How Bay County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bay County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.7 | 1.5 | 2.1 |
| Spending per listing | $820K | $1.1M | $679K |
| Households per official establishment | 11,254 | 13,570 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −2.4% | −1.7% |
| Population growth, 2020–2025 | +17.2% | +8.7% | +3.1% |
| Spending per household on funerals | $135 | $173 | $143 |
| Median household income | $73,533 | $74,568 | $80,734 |
| Groundwork market score | 73 | 92 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 7
- Employees, 2023
- 66
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bay County
- Population, 2025 estimate
- 204,479+17.2% since 2020
- Households
- 78,778
- Median age
- 41.4
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 759 sq. mi.
- People per square mile
- 246
- Median household income
- $73,533+35.4% vs. 2015–2019, before inflation
- Average household income
- $96,618
- Median home value
- $310,500
- Jobs located here
- 79,343
- Daytime population
- 189,844Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Florida
Every Florida market ranked →The highest-scoring counties in Florida for funeral homes, numbered among those based in Florida, with Bay County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 99 | 9 | 1.3 | $2.4M | +21.1% | #1 of 1,472 |
| 2Charlotte County, FL | 98 | 11 | 1.2 | $2.1M | +15.5% | #2 of 1,472 |
| 3Collier County, FL | 97 | 14 | 0.8 | $3M | +10.6% | #3 of 1,472 |
| 4Lee County, FL | 97 | 38 | 1.2 | $1.9M | +14.4% | #4 of 1,472 |
| 5St. Johns County, FL | 96 | 8 | 0.7 | $2.4M | +25.0% | #5 of 1,472 |
| 6Sarasota County, FL | 96 | 34 | 1.6 | $1.6M | +10.0% | #7 of 1,472 |
| 7Manatee County, FL | 95 | 21 | 1.2 | $1.8M | +16.6% | #8 of 1,472 |
| 8Indian River County, FL | 95 | 13 | 1.8 | $1.4M | +7.7% | #9 of 1,472 |
| 9Pasco County, FL | 95 | 35 | 1.5 | $1.2M | +19.1% | #10 of 1,472 |
| 10Flagler County, FL | 94 | 6 | 1.1 | $1.9M | +21.0% | #11 of 1,472 |
| 32Bay County, FL | 73 | 13 | 1.7 | $820K | +17.2% | #187 of 1,472 |
Other business types in Bay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes73
Questions
How many funeral homes are in Bay County, FL?
Bay County has 13 funeral homes on map listings as of September 2026. One of them (8%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Bay County, FL spend on funerals?
About $10.7M a year, or $135 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 13 funeral homes on map listings, it comes to $820K per home. It is estimated from the incomes of the 78,778 households in Bay County and national spending patterns by income.
How does Bay County, FL compare with the U.S. for funeral homes?
Bay County has 1.7 funeral homes per 10,000 households, 19% below the U.S. rate of 2.1. Spending per home is $820K, 21% above the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Bay County would have about 16, against 13 on map listings. There is one business with payroll in the industry for every 11,254 households, against one for every 8,510 across the U.S.
How fast is Bay County, FL growing?
Population estimates put Bay County at 204,479 people in 2025, up 17.2% since 2020, faster than the U.S. (+3.1%). It has 78,778 households. Median household income in Bay County is $73,533, 9% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 73 for funeral homes (upper middle), #187 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bay County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Bay County
Screening a site or an acquisition in Bay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.