Funeral services · County · Florida
Funeral homes in Hillsborough County, FL
Competitor counts, household spending and official business counts for funeral homes in Hillsborough County, FL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 76 out of 100: High
Ranked #119 of 1,472 scored counties
#29 of 48 scored counties in Florida
- Listings
- 65
- 7 chain locations (11%)
- Official establishments
- 29
- −9.4% since 2019
- Household spending a year
- $75.3M
- On funerals · $129 a household
- Spending per listing
- $1.2M
- 71% above the U.S.
- Listings per 10k households
- 1.1
- 48% below the U.S.
- Population, 2025
- 1,574,115
- +7.4% since 2020
See the funeral homes around any address in Hillsborough County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hillsborough County scores 76 (high) on the Groundwork market score for funeral homes, ranking #119 of 1,472 scored counties and #29 of 48 scored counties in Florida. That puts it in the top 10% of counties for funeral homes.
Households in Hillsborough County spend about $75.3M a year on funerals, or $129 per household, 9% below the U.S. average. Spread across 65 funeral homes, that is $1.2M per home, 71% above the U.S. figure of $679K.
There are 65 funeral homes on map listings in Hillsborough County as of September 2026. 7 of them (11%) are chain locations, against 10% across the U.S. That comes to 1.1 for every 10,000 households, 48% below the U.S. rate of 2.1.
In 2023, official counts showed 29 businesses with payroll in Hillsborough County classed as funeral homes and funeral services, down 9.4% from 2019. That is one for every 20,110 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as funeral homes and funeral services in Hillsborough County. Population estimates put the population change in Hillsborough County from 2020 to 2025 at +7.4%, faster than the U.S. (+3.1%).
How Hillsborough County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.1 | 1.5 | 2.1 |
| Spending per listing | $1.2M | $1.1M | $679K |
| Households per official establishment | 20,110 | 13,570 | 8,510 |
| Official establishment growth, 2019–2023 | −9.4% | −2.4% | −1.7% |
| Population growth, 2020–2025 | +7.4% | +8.7% | +3.1% |
| Spending per household on funerals | $129 | $173 | $143 |
| Median household income | $79,540 | $74,568 | $80,734 |
| Groundwork market score | 76 | 92 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 29−9.4% over the period
- Employees, 2023
- 301
- Annual payroll, 2023
- $10.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 657 chain locations
- Listings at the U.S. rate for this spending
- 111The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.3M
SBA-backed loans to businesses classed as funeral homes and funeral services in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 1,574,115+7.4% since 2020
- Households
- 583,192
- Median age
- 38.9
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.7
- Land area
- 1,022 sq. mi.
- People per square mile
- 1,490
- Median household income
- $79,540+35.1% vs. 2015–2019, before inflation
- Average household income
- $112,695
- Median home value
- $371,500
- Jobs located here
- 844,193
- Daytime population
- 1,660,701Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Florida
Every Florida market ranked →The highest-scoring counties in Florida for funeral homes, numbered among those based in Florida, with Hillsborough County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sumter County, FL | 99 | 9 | 1.3 | $2.4M | +21.1% | #1 of 1,472 |
| 2Charlotte County, FL | 98 | 11 | 1.2 | $2.1M | +15.5% | #2 of 1,472 |
| 3Collier County, FL | 97 | 14 | 0.8 | $3M | +10.6% | #3 of 1,472 |
| 4Lee County, FL | 97 | 38 | 1.2 | $1.9M | +14.4% | #4 of 1,472 |
| 5St. Johns County, FL | 96 | 8 | 0.7 | $2.4M | +25.0% | #5 of 1,472 |
| 6Sarasota County, FL | 96 | 34 | 1.6 | $1.6M | +10.0% | #7 of 1,472 |
| 7Manatee County, FL | 95 | 21 | 1.2 | $1.8M | +16.6% | #8 of 1,472 |
| 8Indian River County, FL | 95 | 13 | 1.8 | $1.4M | +7.7% | #9 of 1,472 |
| 9Pasco County, FL | 95 | 35 | 1.5 | $1.2M | +19.1% | #10 of 1,472 |
| 10Flagler County, FL | 94 | 6 | 1.1 | $1.9M | +21.0% | #11 of 1,472 |
| 29Hillsborough County, FL | 76 | 65 | 1.1 | $1.2M | +7.4% | #119 of 1,472 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes76
Questions
How many funeral homes are in Hillsborough County, FL?
As of September 2026, map listings count 65 funeral homes in Hillsborough County. 7 of them (11%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 29 businesses with payroll classed as funeral homes and funeral services in 2023, down 9.4% from 2019.
How much do households in Hillsborough County, FL spend on funerals?
About $75.3M a year, or $129 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 65 funeral homes on map listings, it comes to $1.2M per home. It is estimated from the incomes of the 583,192 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, FL compare with the U.S. for funeral homes?
Hillsborough County has 1.1 funeral homes per 10,000 households, 48% below the U.S. rate of 2.1. Spending per home is $1.2M, 71% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Hillsborough County would have about 111, against 65 on map listings. There is one business with payroll in the industry for every 20,110 households, against one for every 8,510 across the U.S. The official count fell 9.4% from 2019 to 2023, against −1.7% for the U.S.
How fast is Hillsborough County, FL growing?
Population estimates put Hillsborough County at 1,574,115 people in 2025, up 7.4% since 2020, faster than the U.S. (+3.1%). It has 583,192 households. The median household income in Hillsborough County is $79,540 a year, in line with the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 76 for funeral homes (high), #119 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.