Fitness and classes · County · Tennessee
Gyms in Wilson County, TN
How Wilson County, TN compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #379 of 1,792 scored counties
#14 of 55 scored counties in Tennessee
- Listings
- 51
- 18 chain locations (35%)
- Official establishments
- 14
- All fitness and recreational sports centers
- Household spending a year
- $53.7M
- On memberships, classes and admissions · $907 a household
- Spending per listing
- $1.1M
- 19% below the U.S.
- Listings per 10k households
- 8.6
- 13% above the U.S.
- Population, 2025
- 175,033
- +17.8% since 2020
See the gyms around any address in Wilson County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 51 gyms in Wilson County. 18 of them (35%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 8.6, 13% above the U.S. rate of 7.6.
Households in Wilson County spend about $53.7M a year on memberships, classes and admissions, or $907 per household, 8% below the U.S. average. That is about $1.1M of household spending for each gym on map listings, 19% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Wilson County was 14 in 2023. That is one for every 4,224 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 6 SBA-backed loans worth $2.2M have gone to businesses classed as fitness and recreational sports centers in Wilson County.
Between 2020 and 2025, the population of Wilson County grew 17.8%, faster than the U.S. (+3.1%). For gyms, Wilson County has a Groundwork market score of 65 (upper middle): #379 of 1,792 scored counties and #14 of 55 scored counties in Tennessee. That puts it in the top quarter of counties.
How Wilson County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.6 | 6.9 | 7.6 |
| Spending per listing | $1.1M | $1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 4,224 | 3,593 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +15.8% | +5.8% |
| Population growth, 2020–2025 | +17.8% | +5.6% | +3.1% |
| Spending per household on memberships, classes and admissions | $907 | $703 | $983 |
| Median household income | $95,839 | $69,595 | $80,734 |
| Groundwork market score | 65 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19 → 14All fitness and recreational sports centers
- Employees, 2023
- 151
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5118 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $2.2M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Wilson County
- Population, 2025 estimate
- 175,033+17.8% since 2020
- Households
- 59,139
- Median age
- 40.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 571 sq. mi.
- People per square mile
- 278
- Median household income
- $95,839+26.1% vs. 2015–2019, before inflation
- Average household income
- $123,252
- Median home value
- $428,000
- Jobs located here
- 61,176
- Daytime population
- 139,995Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for gyms, numbered among those based in Tennessee, with Wilson County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 83 | 7 | 4.1 | $2M | +7.7% | #45 of 1,792 |
| 2Roane County, TN | 76 | 10 | 4.4 | $1.6M | +7.0% | #123 of 1,792 |
| 3Jefferson County, TN | 74 | 7 | 3.2 | $1.9M | +9.3% | #142 of 1,792 |
| 4Robertson County, TN | 74 | 15 | 5.3 | $1.4M | +9.9% | #152 of 1,792 |
| 5Dickson County, TN | 72 | 10 | 4.6 | $1.5M | +7.7% | #186 of 1,792 |
| 6Maury County, TN | 72 | 20 | 4.7 | $1.5M | +16.0% | #189 of 1,792 |
| 7Tipton County, TN | 70 | 8 | 3.5 | $1.9M | +2.0% | #221 of 1,792 |
| 8Bedford County, TN | 70 | 8 | 4.1 | $1.5M | +9.7% | #232 of 1,792 |
| 9Cheatham County, TN | 69 | 9 | 5.5 | $1.4M | +4.1% | #257 of 1,792 |
| 10Greene County, TN | 67 | 11 | 3.9 | $1.4M | +5.0% | #300 of 1,792 |
| 14Wilson County, TN | 65 | 51 | 8.6 | $1.1M | +17.8% | #379 of 1,792 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Wilson County, TN?
There are 51 gyms on map listings in Wilson County as of September 2026. 18 of them (35%) are chain locations. The listings count gyms and fitness centers. Official counts show 14 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Wilson County, TN spend on memberships, classes and admissions?
About $53.7M a year, or $907 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 51 gyms on map listings, it comes to $1.1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 59,139 households in Wilson County and national spending patterns by income.
How does Wilson County, TN compare with the U.S. for gyms?
Wilson County has 8.6 gyms per 10,000 households, 13% above the U.S. rate of 7.6. Spending per gym is $1.1M, 19% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Wilson County would have about 41, against 51 on map listings. There is one business with payroll in the industry for every 4,224 households, against one for every 3,109 across the U.S.
How fast is Wilson County, TN growing?
Population estimates put Wilson County at 175,033 people in 2025, up 17.8% since 2020, faster than the U.S. (+3.1%). It has 59,139 households. The median household income in Wilson County is $95,839 a year, 19% above the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 65 for gyms (upper middle), #379 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.