Food and drink · County · Tennessee
Coffee shops and cafes in Wilson County, TN
Competitor counts, household spending and official business counts for coffee shops and cafes in Wilson County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #307 of 2,063 scored counties
#12 of 67 scored counties in Tennessee
- Listings
- 52
- 23 chain locations (44%)
- Official establishments
- 41
- All snack and nonalcoholic beverage bars · +78.3% since 2019
- Household spending a year
- $255.4M
- On food away from home · $4,319 a household
- Spending per listing
- $4.9M
- 33% above the U.S.
- Listings per 10k households
- 8.8
- 20% below the U.S.
- Population, 2025
- 175,033
- +17.8% since 2020
See the coffee shops and cafes around any address in Wilson County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 52 coffee shops and cafes in Wilson County. 23 of them (44%) are chain locations, against 39% across the U.S. That is 8.8 per 10,000 households, 20% below the U.S. rate of 11.0.
Household spending on food away from home in Wilson County comes to about $255.4M a year: $4,319 per household, 6% above the U.S. average. That works out to $4.9M per cafe, 33% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
In 2023, official counts showed 41 businesses with payroll in Wilson County classed as snack and nonalcoholic beverage bars, up 78.3% from 2019. That is one for every 1,442 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 19 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1.5M have gone to businesses classed as snack and nonalcoholic beverage bars in Wilson County.
Population estimates show Wilson County grew 17.8% from 2020 to 2025, faster than the U.S. (+3.1%). Wilson County scores 70 (upper middle) on the Groundwork market score for coffee shops and cafes, ranking #307 of 2,063 scored counties and #12 of 67 scored counties in Tennessee. That puts it in the top quarter of counties.
How Wilson County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.8 | 9.3 | 11.0 |
| Spending per listing | $4.9M | $4M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,442 | 1,869 | 1,518 |
| Official establishment growth, 2019–2023 | +78.3% | +62.3% | +24.3% |
| Population growth, 2020–2025 | +17.8% | +5.6% | +3.1% |
| Spending per household on food away from home | $4,319 | $3,670 | $4,070 |
| Median household income | $95,839 | $69,595 | $80,734 |
| Groundwork market score | 70 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 41All snack and nonalcoholic beverage bars · +78.3% over the period
- Employees, 2023
- 467
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- 19All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 5223 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1.5M
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Wilson County
- Population, 2025 estimate
- 175,033+17.8% since 2020
- Households
- 59,139
- Median age
- 40.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 571 sq. mi.
- People per square mile
- 278
- Median household income
- $95,839+26.1% vs. 2015–2019, before inflation
- Average household income
- $123,252
- Median home value
- $428,000
- Jobs located here
- 61,176
- Daytime population
- 139,995Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for coffee shops and cafes, numbered among those based in Tennessee, with Wilson County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Fayette County, TN | 92 | 8 | 4.6 | $8.6M | +7.7% | #16 of 2,063 |
| 2Roane County, TN | 87 | 8 | 3.5 | $10.3M | +7.0% | #37 of 2,063 |
| 3Cheatham County, TN | 82 | 9 | 5.5 | $7.2M | +4.1% | #76 of 2,063 |
| 4Loudon County, TN | 81 | 14 | 5.8 | $6.8M | +15.6% | #87 of 2,063 |
| 5Hawkins County, TN | 78 | 7 | 3.0 | $10.7M | +5.0% | #126 of 2,063 |
| 6Robertson County, TN | 78 | 17 | 6.0 | $6.4M | +9.9% | #134 of 2,063 |
| 7Jefferson County, TN | 78 | 14 | 6.4 | $5.4M | +9.3% | #142 of 2,063 |
| 8Lincoln County, TN | 72 | 10 | 6.7 | $5.1M | +4.3% | #251 of 2,063 |
| 9Hickman County, TN | 71 | 5 | 5.3 | $6.5M | +5.0% | #265 of 2,063 |
| 10Cumberland County, TN | 71 | 18 | 6.4 | $5M | +8.0% | #277 of 2,063 |
| 12Wilson County, TN | 70 | 52 | 8.8 | $4.9M | +17.8% | #307 of 2,063 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes71
- Sit-down restaurants78
- Fast food and sandwich shops61
- Pizza74
- Coffee shops and cafes70
- Bakeries and dessert shops67
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Wilson County, TN?
There are 52 coffee shops and cafes on map listings in Wilson County as of September 2026. 23 of them (44%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 41 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 78.3% from 2019. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 19 one-person businesses have no payroll, by official counts.
How much do households in Wilson County, TN spend on food away from home?
About $255.4M a year, or $4,319 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 52 coffee shops and cafes on map listings, it comes to $4.9M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 59,139 households in Wilson County and national spending patterns by income.
How does Wilson County, TN compare with the U.S. for coffee shops and cafes?
Wilson County has 8.8 coffee shops and cafes per 10,000 households, 20% below the U.S. rate of 11.0. Spending per cafe is $4.9M, 33% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Wilson County would have about 69, against 52 on map listings. There is one business with payroll in the industry for every 1,442 households, against one for every 1,518 across the U.S. The official count rose 78.3% from 2019 to 2023, against +24.3% for the U.S.
How fast is Wilson County, TN growing?
Population estimates put Wilson County at 175,033 people in 2025, up 17.8% since 2020, faster than the U.S. (+3.1%). It has 59,139 households. The median household income in Wilson County is $95,839 a year, 19% above the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 70 for coffee shops and cafes (upper middle), #307 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.