Funeral services · County · Tennessee
Funeral homes in Wilson County, TN
Competitor counts, household spending and official business counts for funeral homes in Wilson County, TN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #291 of 1,472 scored counties
#7 of 50 scored counties in Tennessee
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On funerals · $132 a household
- Spending per listing
- $709K
- 4% above the U.S.
- Listings per 10k households
- 1.9
- 10% below the U.S.
- Population, 2025
- 175,033
- +17.8% since 2020
See the funeral homes around any address in Wilson County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Wilson County spend about $7.8M a year on funerals, or $132 per household, 8% below the U.S. average. Spread across 11 funeral homes, that is $709K per home, 4% above the U.S. figure of $679K.
Wilson County has 11 funeral homes on map listings as of September 2026. One of them (9%) is a chain location, against 10% across the U.S. That is 1.9 per 10,000 households, 10% below the U.S. rate of 2.1.
Official counts show 6 businesses with payroll classed as funeral homes and funeral services in Wilson County in 2023. That is one for every 9,857 households, against one for every 8,510 across the U.S.
Between 2020 and 2025, the population of Wilson County grew 17.8%, faster than the U.S. (+3.1%). The Groundwork market score for funeral homes in Wilson County is 68 (upper middle), #291 of 1,472 scored counties and #7 of 50 scored counties in Tennessee. That puts it in the top quarter of counties.
How Wilson County compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wilson County | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.9 | 2.4 | 2.1 |
| Spending per listing | $709K | $554K | $679K |
| Households per official establishment | 9,857 | 6,448 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +11.7% | −1.7% |
| Population growth, 2020–2025 | +17.8% | +5.6% | +3.1% |
| Spending per household on funerals | $132 | $132 | $143 |
| Median household income | $95,839 | $69,595 | $80,734 |
| Groundwork market score | 68 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 6
- Employees, 2023
- 41
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Wilson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wilson County
- Population, 2025 estimate
- 175,033+17.8% since 2020
- Households
- 59,139
- Median age
- 40.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 571 sq. mi.
- People per square mile
- 278
- Median household income
- $95,839+26.1% vs. 2015–2019, before inflation
- Average household income
- $123,252
- Median home value
- $428,000
- Jobs located here
- 61,176
- Daytime population
- 139,995Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wilson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Tennessee
Every Tennessee market ranked →The highest-scoring counties in Tennessee for funeral homes, numbered among those based in Tennessee, with Wilson County marked.
Top counties in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Loudon County, TN | 85 | 5 | 2.1 | $921K | +15.6% | #40 of 1,472 |
| 2Williamson County, TN | 79 | 11 | 1.2 | $1.1M | +9.0% | #78 of 1,472 |
| 3Blount County, TN | 77 | 10 | 1.8 | $896K | +6.0% | #111 of 1,472 |
| 4Fayette County, TN | 75 | 5 | 2.9 | $578K | +7.7% | #155 of 1,472 |
| 5Rutherford County, TN | 74 | 14 | 1.1 | $976K | +12.6% | #161 of 1,472 |
| 6Hamilton County, TN | 72 | 25 | 1.6 | $867K | +6.2% | #200 of 1,472 |
| 7Wilson County, TN | 68 | 11 | 1.9 | $709K | +17.8% | #291 of 1,472 |
| 8Montgomery County, TN | 68 | 11 | 1.3 | $705K | +13.0% | #292 of 1,472 |
| 9Jefferson County, TN | 67 | 6 | 2.8 | $593K | +9.3% | #316 of 1,472 |
| 10Sullivan County, TN | 65 | 15 | 2.2 | $704K | +3.5% | #359 of 1,472 |
Other business types in Wilson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes68
Questions
How many funeral homes are in Wilson County, TN?
Map listings as of September 2026 show 11 funeral homes in Wilson County. One of them (9%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 6 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Wilson County, TN spend on funerals?
About $7.8M a year, or $132 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 11 funeral homes on map listings, it comes to $709K per home. It is estimated from the incomes of the 59,139 households in Wilson County and national spending patterns by income.
How does Wilson County, TN compare with the U.S. for funeral homes?
Wilson County has 1.9 funeral homes per 10,000 households, 10% below the U.S. rate of 2.1. Spending per home is $709K, 4% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Wilson County would have about 12, against 11 on map listings. There is one business with payroll in the industry for every 9,857 households, against one for every 8,510 across the U.S.
How fast is Wilson County, TN growing?
Population estimates put Wilson County at 175,033 people in 2025, up 17.8% since 2020, faster than the U.S. (+3.1%). It has 59,139 households. The median household income in Wilson County is $95,839 a year, 19% above the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wilson County scores 68 for funeral homes (upper middle), #291 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wilson County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Wilson County
Screening a site or an acquisition in Wilson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wilson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.