Groundwork

Real estate · County · Oregon

Real estate businesses in Marion County, OR

Competitor counts, household spending and official business counts for real estate businesses in Marion County, OR, set against other counties and the U.S.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #1,573 of 2,229 scored counties
#15 of 29 scored counties in Oregon

Listings
488
27 chain locations (6%)
Official establishments
337
+13.1% since 2019
Household spending a year
$2.2B
On rent and homeowner costs · $17,637 a household
Housing spending per listing (U.S. = 100)
106
6% above the U.S.
Listings per 10k households
38.5
In line with the U.S.
Population, 2025
355,777
+2.7% since 2020

See the real estate businesses around any address in Marion County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $17,637 per household (6% above the U.S. average), households in Marion County spend about $2.2B a year on rent and homeowner costs. Housing spending per office is 6% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

There are 488 real estate businesses on map listings in Marion County as of September 2026. Of those, 27 are chain locations, or 6%, against 6% across the U.S. That comes to 38.5 for every 10,000 households, in line with the U.S. rate of 38.5.

The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Marion County was 337 in 2023, up 13.1% from 2019. That is one for every 376 households, against one for every 414 across the U.S. Official counts list 1,109 one-person businesses without payroll. Since fiscal 2022, 5 SBA-backed loans worth $718K have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Marion County.

Population estimates put the population change in Marion County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). For real estate businesses, Marion County has a Groundwork market score of 41 (lower middle): #1,573 of 2,229 scored counties and #15 of 29 scored counties in Oregon.

How Marion County compares

The same measures for Oregon and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Marion County, OR compared with Oregon and the U.S.
MeasureMarion CountyOregonU.S.
Listings per 10k households38.540.438.5
Housing spending per listing (U.S. = 100)106105100
Households per official establishment376308414
Official establishment growth, 2019–2023+13.1%+13.4%+15.8%
Population growth, 2020–2025+2.7%+0.7%+3.1%
Spending per household on rent and homeowner costs$17,637$18,335$16,661
Median household income$77,351$83,011$80,734
Groundwork market score4142

Official counts and lending

Businesses

Official establishments, 2019 to 2023
298 → 337+13.1% over the period
Employees, 2023
1,056
Annual payroll, 2023
$57.6M
One-person businesses, 2023
1,109Businesses with no payroll
Map listings, September 2026
48827 chain locations
Listings at the U.S. rate for this spending
517The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$718K

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Marion County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Marion County

Population, 2025 estimate
355,777+2.7% since 2020
Households
126,870
Median age
38.5
Homes lived in by their owners
62%
Vehicles per household
1.9
Land area
1,181 sq. mi.
People per square mile
296
Median household income
$77,351+29.7% vs. 2015–2019, before inflation
Average household income
$100,449
Median home value
$416,400
Jobs located here
170,733
Daytime population
368,513Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Marion County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate across Oregon

Every Oregon market ranked →

The highest-scoring counties in Oregon for real estate businesses, numbered among those based in Oregon, with Marion County marked.

Top counties in Oregon

Counties in Oregon ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Morrow County, OR75511.6334+3.1%#98 of 2,229
2Jefferson County, OR631820.4195+4.7%#457 of 2,229
3Polk County, OR626419.4217+2.3%#496 of 2,229
4Columbia County, OR585727.2152+2.6%#677 of 2,229
5Crook County, OR573229.7141+10.6%#735 of 2,229
6Malheur County, OR552221.4167+1.9%#826 of 2,229
7Linn County, OR5014428.4138+3.0%#1,084 of 2,229
8Benton County, OR5012131.4132+4.4%#1,087 of 2,229
9Umatilla County, OR477827.2142+1.5%#1,226 of 2,229
10Klamath County, OR467525.9141+0.9%#1,281 of 2,229
15Marion County, OR4148838.5106+2.7%#1,573 of 2,229

Other business types in Marion County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Marion County, OR?

As of September 2026, map listings count 488 real estate businesses in Marion County. 27 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 337 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 13.1% from 2019. Official counts also show 1,109 one-person businesses without payroll.

How much do households in Marion County, OR spend on rent and homeowner costs?

About $2.2B a year, or $17,637 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). For the 488 real estate businesses on map listings, housing spending per office is 6% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 126,870 households in Marion County and national spending patterns by income.

How does Marion County, OR compare with the U.S. for real estate businesses?

Marion County has 38.5 real estate businesses per 10,000 households, in line with the U.S. rate of 38.5. The index of housing spending per office is 106, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Marion County would have about 517, against 488 on map listings. There is one business with payroll in the industry for every 376 households, against one for every 414 across the U.S. The official count rose 13.1% from 2019 to 2023, against +15.8% for the U.S.

How fast is Marion County, OR growing?

Population estimates put Marion County at 355,777 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 126,870 households. Median household income in Marion County is $77,351, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marion County scores 41 for real estate businesses (lower middle), #1,573 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Marion County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Marion County

Screening a site or an acquisition in Marion County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Marion County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.