Real estate · County · Oregon
Real estate businesses in Lane County, OR
How Lane County, OR compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #2,038 of 2,229 scored counties
#24 of 29 scored counties in Oregon
- Listings
- 622
- 31 chain locations (5%)
- Official establishments
- 494
- +20.8% since 2019
- Household spending a year
- $2.7B
- On rent and homeowner costs · $16,951 a household
- Housing spending per listing (U.S. = 100)
- 101
- In line with the U.S.
- Listings per 10k households
- 38.8
- In line with the U.S.
- Population, 2025
- 381,584
- −0.7% since 2020
See the real estate businesses around any address in Lane County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate businesses in Lane County is 31 (lower middle), #2,038 of 2,229 scored counties and #24 of 29 scored counties in Oregon. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 622 real estate businesses in Lane County. Chain locations make up 5% of them, against 6% across the U.S. Per 10,000 households, that is 38.8, in line with the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Lane County comes to about $2.7B a year: $16,951 per household, 2% above the U.S. average. Housing spending per office is in line with the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
Official counts show 494 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Lane County in 2023, up 20.8% from 2019. That is one for every 325 households, against one for every 414 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $1.3M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Lane County. Between 2020 and 2025, the population of Lane County declined 0.7%, against +3.1% for the U.S.
How Lane County compares
The same measures for Oregon and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Lane County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 38.8 | 40.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 101 | 105 | 100 |
| Households per official establishment | 325 | 308 | 414 |
| Official establishment growth, 2019–2023 | +20.8% | +13.4% | +15.8% |
| Population growth, 2020–2025 | −0.7% | +0.7% | +3.1% |
| Spending per household on rent and homeowner costs | $16,951 | $18,335 | $16,661 |
| Median household income | $71,544 | $83,011 | $80,734 |
| Groundwork market score | 31 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 409 → 494+20.8% over the period
- Employees, 2023
- 1,520
- Annual payroll, 2023
- $81M
- One-person businesses, 2023
- 1,372Businesses with no payroll
- Map listings, September 2026
- 62231 chain locations
- Listings at the U.S. rate for this spending
- 628The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $1.3M
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Lane County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lane County
- Population, 2025 estimate
- 381,584−0.7% since 2020
- Households
- 160,445
- Median age
- 42.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.8
- Land area
- 4,554 sq. mi.
- People per square mile
- 84
- Median household income
- $71,544+36.5% vs. 2015–2019, before inflation
- Average household income
- $92,524
- Median home value
- $430,600
- Jobs located here
- 156,880
- Daytime population
- 382,221Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lane County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Lane County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for real estate businesses, numbered among those based in Oregon, with Lane County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OR | 75 | 5 | 11.6 | 334 | +3.1% | #98 of 2,229 |
| 2Jefferson County, OR | 63 | 18 | 20.4 | 195 | +4.7% | #457 of 2,229 |
| 3Polk County, OR | 62 | 64 | 19.4 | 217 | +2.3% | #496 of 2,229 |
| 4Columbia County, OR | 58 | 57 | 27.2 | 152 | +2.6% | #677 of 2,229 |
| 5Crook County, OR | 57 | 32 | 29.7 | 141 | +10.6% | #735 of 2,229 |
| 6Malheur County, OR | 55 | 22 | 21.4 | 167 | +1.9% | #826 of 2,229 |
| 7Linn County, OR | 50 | 144 | 28.4 | 138 | +3.0% | #1,084 of 2,229 |
| 8Benton County, OR | 50 | 121 | 31.4 | 132 | +4.4% | #1,087 of 2,229 |
| 9Umatilla County, OR | 47 | 78 | 27.2 | 142 | +1.5% | #1,226 of 2,229 |
| 10Klamath County, OR | 46 | 75 | 25.9 | 141 | +0.9% | #1,281 of 2,229 |
| 24Lane County, OR | 31 | 622 | 38.8 | 101 | −0.7% | #2,038 of 2,229 |
Other business types in Lane County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Lane County, OR?
Lane County has 622 real estate businesses on map listings as of September 2026. 31 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 494 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 20.8% from 2019. Another 1,372 one-person businesses have no payroll, by official counts.
How much do households in Lane County, OR spend on rent and homeowner costs?
About $2.7B a year, or $16,951 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). For the 622 real estate businesses on map listings, housing spending per office is in line with the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 160,445 households in Lane County and national spending patterns by income.
How does Lane County, OR compare with the U.S. for real estate businesses?
Lane County has 38.8 real estate businesses per 10,000 households, in line with the U.S. rate of 38.5. The index of housing spending per office is 101, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Lane County would have about 628, against 622 on map listings. There is one business with payroll in the industry for every 325 households, against one for every 414 across the U.S. The official count rose 20.8% from 2019 to 2023, against +15.8% for the U.S.
How fast is Lane County, OR growing?
Population estimates put Lane County at 381,584 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 160,445 households. The median household income in Lane County is $71,544 a year, 11% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lane County scores 31 for real estate businesses (lower middle), #2,038 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lane County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Lane County
Screening a site or an acquisition in Lane County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lane County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.