Real estate · County · Oregon
Real estate businesses in Morrow County, OR
Competitor counts, household spending and official business counts for real estate businesses in Morrow County, OR, set against other counties and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #98 of 2,229 scored counties
#1 of 29 scored counties in Oregon
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $72.4M
- On rent and homeowner costs · $16,739 a household
- Housing spending per listing (U.S. = 100)
- 334
- 3.3 times the U.S.
- Listings per 10k households
- 11.6
- 70% below the U.S.
- Population, 2025
- 12,602
- +3.1% since 2020
See the real estate businesses around any address in Morrow County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Morrow County scores 75 (high) on the Groundwork market score for real estate businesses, ranking #98 of 2,229 scored counties and #1 of 29 scored counties in Oregon. That puts it in the top 10% of counties for real estate businesses.
At $16,739 per household (in line with the U.S. average), households in Morrow County spend about $72.4M a year on rent and homeowner costs. Housing spending per office is 3.3 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
Morrow County has 5 real estate businesses on map listings as of September 2026. One of them (20%) is a chain location, against 6% across the U.S. That is 11.6 per 10,000 households, 70% below the U.S. rate of 38.5.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Morrow County was 5 in 2023. That is one for every 865 households, against one for every 414 across the U.S. Between 2020 and 2025, the population of Morrow County grew 3.1%, in step with the U.S. (+3.1%).
How Morrow County compares
The same measures for Oregon and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Morrow County | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 40.4 | 38.5 |
| Housing spending per listing (U.S. = 100) | 334 | 105 | 100 |
| Households per official establishment | 865 | 308 | 414 |
| Official establishment growth, 2019–2023 | n/a | +13.4% | +15.8% |
| Population growth, 2020–2025 | +3.1% | +0.7% | +3.1% |
| Spending per household on rent and homeowner costs | $16,739 | $18,335 | $16,661 |
| Median household income | $75,448 | $83,011 | $80,734 |
| Groundwork market score | 75 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 7
- Annual payroll, 2023
- $222K
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Morrow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morrow County
- Population, 2025 estimate
- 12,602+3.1% since 2020
- Households
- 4,326
- Median age
- 36.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.4
- Land area
- 2,031 sq. mi.
- People per square mile
- 6
- Median household income
- $75,448+39.0% vs. 2015–2019, before inflation
- Average household income
- $89,689
- Median home value
- $240,400
- Jobs located here
- 6,068
- Daytime population
- 12,973Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morrow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Oregon
Every Oregon market ranked →The highest-scoring counties in Oregon for real estate businesses, numbered among those based in Oregon, with Morrow County marked.
Top counties in Oregon
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Morrow County, OR | 75 | 5 | 11.6 | 334 | +3.1% | #98 of 2,229 |
| 2Jefferson County, OR | 63 | 18 | 20.4 | 195 | +4.7% | #457 of 2,229 |
| 3Polk County, OR | 62 | 64 | 19.4 | 217 | +2.3% | #496 of 2,229 |
| 4Columbia County, OR | 58 | 57 | 27.2 | 152 | +2.6% | #677 of 2,229 |
| 5Crook County, OR | 57 | 32 | 29.7 | 141 | +10.6% | #735 of 2,229 |
| 6Malheur County, OR | 55 | 22 | 21.4 | 167 | +1.9% | #826 of 2,229 |
| 7Linn County, OR | 50 | 144 | 28.4 | 138 | +3.0% | #1,084 of 2,229 |
| 8Benton County, OR | 50 | 121 | 31.4 | 132 | +4.4% | #1,087 of 2,229 |
| 9Umatilla County, OR | 47 | 78 | 27.2 | 142 | +1.5% | #1,226 of 2,229 |
| 10Klamath County, OR | 46 | 75 | 25.9 | 141 | +0.9% | #1,281 of 2,229 |
Other business types in Morrow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Morrow County, OR?
Map listings as of September 2026 show 5 real estate businesses in Morrow County. One of them (20%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 5 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts list 18 one-person businesses without payroll.
How much do households in Morrow County, OR spend on rent and homeowner costs?
About $72.4M a year, or $16,739 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). For the 5 real estate businesses on map listings, housing spending per office is 3.3 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 4,326 households in Morrow County and national spending patterns by income.
How does Morrow County, OR compare with the U.S. for real estate businesses?
Morrow County has 11.6 real estate businesses per 10,000 households, 70% below the U.S. rate of 38.5. The index of housing spending per office is 334, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Morrow County would have about 17, against 5 on map listings. There is one business with payroll in the industry for every 865 households, against one for every 414 across the U.S.
How fast is Morrow County, OR growing?
Population estimates put Morrow County at 12,602 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 4,326 households. Median household income in Morrow County is $75,448, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morrow County scores 75 for real estate businesses (high), #98 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morrow County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Morrow County
Screening a site or an acquisition in Morrow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morrow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.