Real estate · County · Nebraska
Real estate businesses in Hall County, NE
How Hall County, NE compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,728 of 2,229 scored counties
#20 of 25 scored counties in Nebraska
- Listings
- 60
- 3 chain locations (5%)
- Official establishments
- 34
- +6.3% since 2019
- Household spending a year
- $330.4M
- On rent and homeowner costs · $13,436 a household
- Housing spending per listing (U.S. = 100)
- 127
- 27% above the U.S.
- Listings per 10k households
- 24.4
- 37% below the U.S.
- Population, 2025
- 63,633
- +1.4% since 2020
See the real estate businesses around any address in Hall County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hall County scores 38 (lower middle) on the Groundwork market score for real estate businesses, ranking #1,728 of 2,229 scored counties and #20 of 25 scored counties in Nebraska. That puts it in the bottom quarter of counties.
At $13,436 per household (19% below the U.S. average), households in Hall County spend about $330.4M a year on rent and homeowner costs. Housing spending per office is 27% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 60 real estate businesses on map listings in Hall County as of September 2026. Of those, 3 are chain locations, or 5%, against 6% across the U.S. Per 10,000 households, that is 24.4, 37% below the U.S. rate of 38.5.
In 2023, official counts showed 34 businesses with payroll in Hall County classed as real estate agents, property managers, mortgage lenders and inspectors, up 6.3% from 2019. That is one for every 723 households, against one for every 414 across the U.S. Population estimates show Hall County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%).
How Hall County compares
The same measures for Nebraska and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Hall County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.4 | 27.1 | 38.5 |
| Housing spending per listing (U.S. = 100) | 127 | 121 | 100 |
| Households per official establishment | 723 | 471 | 414 |
| Official establishment growth, 2019–2023 | +6.3% | +11.9% | +15.8% |
| Population growth, 2020–2025 | +1.4% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $13,436 | $14,176 | $16,661 |
| Median household income | $69,251 | $76,475 | $80,734 |
| Groundwork market score | 38 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 34+6.3% over the period
- Employees, 2023
- 56
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 141Businesses with no payroll
- Map listings, September 2026
- 603 chain locations
- Listings at the U.S. rate for this spending
- 76The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Hall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hall County
- Population, 2025 estimate
- 63,633+1.4% since 2020
- Households
- 24,587
- Median age
- 36.9
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.0
- Land area
- 547 sq. mi.
- People per square mile
- 114
- Median household income
- $69,251+21.3% vs. 2015–2019, before inflation
- Average household income
- $89,848
- Median home value
- $224,600
- Jobs located here
- 35,068
- Daytime population
- 66,331Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for real estate businesses, numbered among those based in Nebraska, with Hall County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 72 | 5 | 5.6 | 614 | +6.0% | #150 of 2,229 |
| 2Cass County, NE | 68 | 10 | 9.2 | 380 | +3.9% | #260 of 2,229 |
| 3Seward County, NE | 67 | 7 | 10.3 | 320 | +2.3% | #289 of 2,229 |
| 4Sarpy County, NE | 62 | 142 | 19.2 | 191 | +9.0% | #502 of 2,229 |
| 5Custer County, NE | 59 | 6 | 13.3 | 231 | 0.0% | #606 of 2,229 |
| 6Otoe County, NE | 59 | 10 | 15.7 | 208 | +3.9% | #616 of 2,229 |
| 7Saline County, NE | 59 | 8 | 15.6 | 208 | +1.9% | #617 of 2,229 |
| 8Washington County, NE | 58 | 13 | 15.4 | 228 | +1.8% | #650 of 2,229 |
| 9Gage County, NE | 55 | 11 | 11.8 | 259 | +0.2% | #805 of 2,229 |
| 10Dawson County, NE | 55 | 19 | 20.8 | 151 | +1.5% | #832 of 2,229 |
| 20Hall County, NE | 38 | 60 | 24.4 | 127 | +1.4% | #1,728 of 2,229 |
Other business types in Hall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Hall County, NE?
As of September 2026, map listings count 60 real estate businesses in Hall County. 3 of them (5%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 34 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 6.3% from 2019. Official counts also show 141 one-person businesses without payroll.
How much do households in Hall County, NE spend on rent and homeowner costs?
About $330.4M a year, or $13,436 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 60 real estate businesses on map listings, housing spending per office is 27% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 24,587 households in Hall County and national spending patterns by income.
How does Hall County, NE compare with the U.S. for real estate businesses?
Hall County has 24.4 real estate businesses per 10,000 households, 37% below the U.S. rate of 38.5. The index of housing spending per office is 127, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Hall County would have about 76, against 60 on map listings. There is one business with payroll in the industry for every 723 households, against one for every 414 across the U.S. The official count rose 6.3% from 2019 to 2023, against +15.8% for the U.S.
How fast is Hall County, NE growing?
Population estimates put Hall County at 63,633 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 24,587 households. Median household income in Hall County is $69,251, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hall County scores 38 for real estate businesses (lower middle), #1,728 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hall County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Hall County
Screening a site or an acquisition in Hall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.