Real estate · County · Nebraska
Real estate businesses in Red Willow County, NE
Competitor counts, household spending and official business counts for real estate businesses in Red Willow County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #1,119 of 2,229 scored counties
#14 of 25 scored counties in Nebraska
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $59.5M
- On rent and homeowner costs · $13,209 a household
- Housing spending per listing (U.S. = 100)
- 196
- 96% above the U.S.
- Listings per 10k households
- 15.5
- 60% below the U.S.
- Population, 2025
- 10,307
- −3.5% since 2020
See the real estate businesses around any address in Red Willow County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $13,209 per household (21% below the U.S. average), households in Red Willow County spend about $59.5M a year on rent and homeowner costs. Housing spending per office is 96% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 7 real estate businesses on map listings in Red Willow County as of September 2026. One of them (14%) is a chain location, against 6% across the U.S. That comes to 15.5 for every 10,000 households, 60% below the U.S. rate of 38.5.
In 2023, official counts showed 3 businesses with payroll in Red Willow County classed as real estate agents, property managers, mortgage lenders and inspectors. That is one for every 1,501 households, against one for every 414 across the U.S. Official counts also show 26 one-person businesses without payroll.
Population estimates show Red Willow County declined 3.5% from 2020 to 2025, against +3.1% for the U.S. For real estate businesses, Red Willow County has a Groundwork market score of 49 (lower middle): #1,119 of 2,229 scored counties and #14 of 25 scored counties in Nebraska.
How Red Willow County compares
The same measures for Nebraska and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Red Willow County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.5 | 27.1 | 38.5 |
| Housing spending per listing (U.S. = 100) | 196 | 121 | 100 |
| Households per official establishment | 1,501 | 471 | 414 |
| Official establishment growth, 2019–2023 | n/a | +11.9% | +15.8% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $13,209 | $14,176 | $16,661 |
| Median household income | $63,697 | $76,475 | $80,734 |
| Groundwork market score | 49 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 3
- Employees, 2023
- 5
- Annual payroll, 2023
- $236K
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Red Willow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Red Willow County
- Population, 2025 estimate
- 10,307−3.5% since 2020
- Households
- 4,504
- Median age
- 42.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 717 sq. mi.
- People per square mile
- 15
- Median household income
- $63,697+30.5% vs. 2015–2019, before inflation
- Average household income
- $86,040
- Median home value
- $159,600
- Jobs located here
- 5,147
- Daytime population
- 10,621Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Red Willow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for real estate businesses, numbered among those based in Nebraska, with Red Willow County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 72 | 5 | 5.6 | 614 | +6.0% | #150 of 2,229 |
| 2Cass County, NE | 68 | 10 | 9.2 | 380 | +3.9% | #260 of 2,229 |
| 3Seward County, NE | 67 | 7 | 10.3 | 320 | +2.3% | #289 of 2,229 |
| 4Sarpy County, NE | 62 | 142 | 19.2 | 191 | +9.0% | #502 of 2,229 |
| 5Custer County, NE | 59 | 6 | 13.3 | 231 | 0.0% | #606 of 2,229 |
| 6Otoe County, NE | 59 | 10 | 15.7 | 208 | +3.9% | #616 of 2,229 |
| 7Saline County, NE | 59 | 8 | 15.6 | 208 | +1.9% | #617 of 2,229 |
| 8Washington County, NE | 58 | 13 | 15.4 | 228 | +1.8% | #650 of 2,229 |
| 9Gage County, NE | 55 | 11 | 11.8 | 259 | +0.2% | #805 of 2,229 |
| 10Dawson County, NE | 55 | 19 | 20.8 | 151 | +1.5% | #832 of 2,229 |
| 14Red Willow County, NE | 49 | 7 | 15.5 | 196 | −3.5% | #1,119 of 2,229 |
Other business types in Red Willow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Red Willow County, NE?
As of September 2026, map listings count 7 real estate businesses in Red Willow County. One of them (14%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 3 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 26 one-person businesses have no payroll, by official counts.
How much do households in Red Willow County, NE spend on rent and homeowner costs?
About $59.5M a year, or $13,209 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 7 real estate businesses on map listings, housing spending per office is 96% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 4,504 households in Red Willow County and national spending patterns by income.
How does Red Willow County, NE compare with the U.S. for real estate businesses?
Red Willow County has 15.5 real estate businesses per 10,000 households, 60% below the U.S. rate of 38.5. The index of housing spending per office is 196, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Red Willow County would have about 14, against 7 on map listings. There is one business with payroll in the industry for every 1,501 households, against one for every 414 across the U.S.
How fast is Red Willow County, NE growing?
Population estimates put Red Willow County at 10,307 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 4,504 households. Median household income in Red Willow County is $63,697, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Red Willow County scores 49 for real estate businesses (lower middle), #1,119 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Red Willow County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Red Willow County
Screening a site or an acquisition in Red Willow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.