Real estate · County · Idaho
Real estate businesses in Twin Falls County, ID
The real estate businesses in Twin Falls County, ID, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,705 of 2,229 scored counties
#24 of 29 scored counties in Idaho
- Listings
- 184
- 7 chain locations (4%)
- Official establishments
- 120
- +39.5% since 2019
- Household spending a year
- $582M
- On rent and homeowner costs · $16,745 a household
- Housing spending per listing (U.S. = 100)
- 73
- 27% below the U.S.
- Listings per 10k households
- 52.9
- 37% above the U.S.
- Population, 2025
- 97,539
- +7.9% since 2020
See the real estate businesses around any address in Twin Falls County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate businesses in Twin Falls County is 39 (lower middle), #1,705 of 2,229 scored counties and #24 of 29 scored counties in Idaho. That puts it in the bottom quarter of counties.
Households in Twin Falls County spend about $582M a year on rent and homeowner costs, or $16,745 per household, in line with the U.S. average. Housing spending per office is 27% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
There are 184 real estate businesses on map listings in Twin Falls County as of September 2026. Of those, 7 are chain locations, or 4%, against 6% across the U.S. Per 10,000 households, that is 52.9, 37% above the U.S. rate of 38.5.
Official counts show 120 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Twin Falls County in 2023, up 39.5% from 2019. That is one for every 290 households, against one for every 414 across the U.S. Population estimates put the population change in Twin Falls County from 2020 to 2025 at +7.9%, faster than the U.S. (+3.1%).
How Twin Falls County compares
The same measures for Idaho and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Twin Falls County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 52.9 | 50.2 | 38.5 |
| Housing spending per listing (U.S. = 100) | 73 | 81 | 100 |
| Households per official establishment | 290 | 244 | 414 |
| Official establishment growth, 2019–2023 | +39.5% | +29.3% | +15.8% |
| Population growth, 2020–2025 | +7.9% | +9.8% | +3.1% |
| Spending per household on rent and homeowner costs | $16,745 | $17,677 | $16,661 |
| Median household income | $67,409 | $77,800 | $80,734 |
| Groundwork market score | 39 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 86 → 120+39.5% over the period
- Employees, 2023
- 238
- Annual payroll, 2023
- $10.4M
- One-person businesses, 2023
- 431Businesses with no payroll
- Map listings, September 2026
- 1847 chain locations
- Listings at the U.S. rate for this spending
- 134The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Twin Falls County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Twin Falls County
- Population, 2025 estimate
- 97,539+7.9% since 2020
- Households
- 34,754
- Median age
- 36.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 1,922 sq. mi.
- People per square mile
- 49
- Median household income
- $67,409+27.4% vs. 2015–2019, before inflation
- Average household income
- $90,415
- Median home value
- $337,900
- Jobs located here
- 40,755
- Daytime population
- 93,037Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Twin Falls County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for real estate businesses, numbered among those based in Idaho, with Twin Falls County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jerome County, ID | 81 | 14 | 16.9 | 233 | +8.6% | #17 of 2,229 |
| 2Minidoka County, ID | 80 | 10 | 12.3 | 309 | +5.7% | #22 of 2,229 |
| 3Bingham County, ID | 78 | 23 | 14.3 | 281 | +6.4% | #56 of 2,229 |
| 4Jefferson County, ID | 74 | 14 | 13.7 | 302 | +13.6% | #124 of 2,229 |
| 5Benewah County, ID | 74 | 6 | 14.7 | 250 | +9.7% | #130 of 2,229 |
| 6Franklin County, ID | 72 | 9 | 18.2 | 222 | +11.2% | #166 of 2,229 |
| 7Gem County, ID | 69 | 12 | 15.7 | 246 | +13.0% | #232 of 2,229 |
| 8Gooding County, ID | 69 | 13 | 22.8 | 162 | +5.1% | #250 of 2,229 |
| 9Washington County, ID | 60 | 11 | 26.2 | 136 | +9.7% | #582 of 2,229 |
| 10Canyon County, ID | 59 | 218 | 25.3 | 157 | +18.1% | #631 of 2,229 |
| 24Twin Falls County, ID | 39 | 184 | 52.9 | 73 | +7.9% | #1,705 of 2,229 |
Other business types in Twin Falls County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Twin Falls County, ID?
As of September 2026, map listings count 184 real estate businesses in Twin Falls County. 7 of them (4%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 120 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 39.5% from 2019. Official counts list 431 one-person businesses without payroll.
How much do households in Twin Falls County, ID spend on rent and homeowner costs?
About $582M a year, or $16,745 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). For the 184 real estate businesses on map listings, housing spending per office is 27% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 34,754 households in Twin Falls County and national spending patterns by income.
How does Twin Falls County, ID compare with the U.S. for real estate businesses?
Twin Falls County has 52.9 real estate businesses per 10,000 households, 37% above the U.S. rate of 38.5. The index of housing spending per office is 73, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Twin Falls County would have about 134, against 184 on map listings. There is one business with payroll in the industry for every 290 households, against one for every 414 across the U.S. The official count rose 39.5% from 2019 to 2023, against +15.8% for the U.S.
How fast is Twin Falls County, ID growing?
Population estimates put Twin Falls County at 97,539 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 34,754 households. Median household income in Twin Falls County is $67,409, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Twin Falls County scores 39 for real estate businesses (lower middle), #1,705 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Twin Falls County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Twin Falls County
Screening a site or an acquisition in Twin Falls County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Twin Falls County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.