Real estate · Small-town market · Florida
Real estate businesses in the Key West-Key Largo, FL area
Competitor counts, household spending and official business counts for real estate businesses in the Key West-Key Largo, FL area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #535 of 536 scored small-town markets
#6 of 6 scored small-town markets based in Florida
- Listings
- 435
- 11 chain locations (3%)
- Official establishments
- 301
- +20.4% since 2019
- Household spending a year
- $570.2M
- On rent and homeowner costs · $16,573 a household
- Housing spending per listing (U.S. = 100)
- 30
- 70% below the U.S.
- Listings per 10k households
- 126.4
- 3.3 times the U.S.
- Population, 2025
- 80,406
- −2.9% since 2020
See the real estate businesses around any address in the Key West-Key Largo area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Key West-Key Largo area scores 20 (low) on the Groundwork market score for real estate businesses, ranking #535 of 536 scored small-town markets and #6 of 6 scored small-town markets based in Florida. That puts it in the bottom quarter of small-town markets.
Household spending on rent and homeowner costs in the Key West-Key Largo area comes to about $570.2M a year: $16,573 per household, in line with the U.S. average. Housing spending per office is 70% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
The Key West-Key Largo area has 435 real estate businesses on map listings as of September 2026. Chain locations make up 3% of them, against 6% across the U.S. That is 126.4 per 10,000 households, 3.3 times the U.S. rate of 38.5.
In 2023, official counts showed 301 businesses with payroll in the Key West-Key Largo area classed as real estate agents, property managers, mortgage lenders and inspectors, up 20.4% from 2019. That is one for every 114 households, against one for every 414 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.4M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Key West-Key Largo area. Between 2020 and 2025, the population of the Key West-Key Largo area declined 2.9%, against +3.1% for the U.S.
How the Key West-Key Largo area compares
The same measures for Florida and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Key West-Key Largo area | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 126.4 | 61.3 | 38.5 |
| Housing spending per listing (U.S. = 100) | 30 | 58 | 100 |
| Households per official establishment | 114 | 242 | 414 |
| Official establishment growth, 2019–2023 | +20.4% | +24.6% | +15.8% |
| Population growth, 2020–2025 | −2.9% | +8.7% | +3.1% |
| Spending per household on rent and homeowner costs | $16,573 | $15,326 | $16,661 |
| Median household income | $87,738 | $74,568 | $80,734 |
| Groundwork market score | 20 | 29 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 301+20.4% over the period
- Employees, 2023
- 634
- Annual payroll, 2023
- $45M
- One-person businesses, 2023
- 1,155Businesses with no payroll
- Map listings, September 2026
- 43511 chain locations
- Listings at the U.S. rate for this spending
- 132The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.4M
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Key West-Key Largo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Key West-Key Largo area
- Population, 2025 estimate
- 80,406−2.9% since 2020
- Households
- 34,405
- Median age
- 48.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.7
- Land area
- 983 sq. mi.
- People per square mile
- 83
- Median household income
- $87,738+25.3% vs. 2015–2019, before inflation
- Average household income
- $136,520
- Median home value
- $780,600
- Jobs located here
- 41,028
- Daytime population
- 79,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Key West-Key Largo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Florida
Every Florida market ranked →The highest-scoring small-town markets in Florida for real estate businesses, numbered among those based in Florida, with the Key West-Key Largo area marked.
Top small-town markets in Florida
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Palatka, FL | 60 | 43 | 13.7 | 218 | +5.9% | #128 of 536 |
| 2Clewiston, FL | 60 | 34 | 18.3 | 173 | +18.8% | #135 of 536 |
| 3Arcadia, FL | 51 | 25 | 19.5 | 153 | +8.8% | #256 of 536 |
| 4Okeechobee, FL | 49 | 31 | 20.5 | 153 | +7.4% | #280 of 536 |
| 5Lake City, FL | 45 | 77 | 28.1 | 113 | +6.2% | #325 of 536 |
| 6Key West-Key Largo, FL | 20 | 435 | 126.4 | 30 | −2.9% | #535 of 536 |
Other business types in the Key West-Key Largo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Key West-Key Largo, FL area?
Map listings as of September 2026 show 435 real estate businesses in the Key West-Key Largo area. 11 of them (3%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 301 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 20.4% from 2019. Another 1,155 one-person businesses have no payroll, by official counts.
How much do households in the Key West-Key Largo, FL area spend on rent and homeowner costs?
About $570.2M a year, or $16,573 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). For the 435 real estate businesses on map listings, housing spending per office is 70% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 34,405 households in the Key West-Key Largo area and national spending patterns by income.
How does the Key West-Key Largo, FL area compare with the U.S. for real estate businesses?
The Key West-Key Largo area has 126.4 real estate businesses per 10,000 households, 3.3 times the U.S. rate of 38.5. The index of housing spending per office is 30, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Key West-Key Largo area would have about 132, against 435 on map listings. There is one business with payroll in the industry for every 114 households, against one for every 414 across the U.S. The official count rose 20.4% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Key West-Key Largo, FL area growing?
Population estimates put the Key West-Key Largo area at 80,406 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 34,405 households. Median household income in the Key West-Key Largo area is $87,738, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Key West-Key Largo area scores 20 for real estate businesses (low), #535 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Key West-Key Largo area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Key West-Key Largo area
Screening a site or an acquisition in the Key West-Key Largo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Key West-Key Largo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.