Groundwork

Pets · County · Wisconsin

Pet grooming and boarding businesses in Sauk County, WI

The pet grooming and boarding businesses in Sauk County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #778 of 1,461 scored counties
#22 of 46 scored counties in Wisconsin

Listings
11
1 chain location (9%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$23.8M
On pets · $851 a household
Spending per listing
$2.2M
15% below the U.S.
Listings per 10k households
3.9
8% above the U.S.
Population, 2025
66,652
+1.3% since 2020

See the pet grooming and boarding businesses around any address in Sauk County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 11 pet grooming and boarding businesses in Sauk County. One of them (9%) is a chain location, against 9% across the U.S. Per 10,000 households, that is 3.9, 8% above the U.S. rate of 3.6.

Households in Sauk County spend about $23.8M a year on pets, or $851 per household, 6% below the U.S. average. That is about $2.2M of household spending for each business on map listings, 15% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

Official counts show 8 businesses with payroll classed as pet care (except veterinary) in Sauk County in 2023. That is one for every 3,498 households, against one for every 5,057 across the U.S.

Between 2020 and 2025, the population of Sauk County grew 1.3%, slower than the U.S. (+3.1%). Sauk County scores 48 (lower middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #778 of 1,461 scored counties and #22 of 46 scored counties in Wisconsin.

How Sauk County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Sauk County, WI compared with Wisconsin and the U.S.
MeasureSauk CountyWisconsinU.S.
Listings per 10k households3.94.23.6
Spending per listing$2.2M$2.1M$2.5M
Households per official establishment3,4984,5415,057
Official establishment growth, 2019–2023n/a+19.7%+25.2%
Population growth, 2020–2025+1.3%+1.3%+3.1%
Spending per household on pets$851$861$909
Median household income$79,541$77,485$80,734
Groundwork market score4831

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 8
Employees, 2023
27
Annual payroll, 2023
$890K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
111 chain location
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in Sauk County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Sauk County

Population, 2025 estimate
66,652+1.3% since 2020
Households
27,987
Median age
42.3
Homes lived in by their owners
72%
Vehicles per household
2.0
Land area
832 sq. mi.
People per square mile
79
Median household income
$79,541+32.7% vs. 2015–2019, before inflation
Average household income
$98,005
Median home value
$258,600
Jobs located here
36,015
Daytime population
65,185Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Sauk County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Sauk County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI6573.3$2.8M+2.9%#349 of 1,461
2Milwaukee County, WI62982.5$3.1M−1.5%#418 of 1,461
3Dane County, WI62963.8$2.5M+4.9%#422 of 1,461
4Racine County, WI60334.1$2.1M+0.4%#491 of 1,461
5Pierce County, WI6085.0$1.9M+3.1%#496 of 1,461
6Sheboygan County, WI59163.2$2.6M0.0%#509 of 1,461
7Brown County, WI59484.3$2M+2.6%#519 of 1,461
8Chippewa County, WI5793.3$2.5M+1.9%#551 of 1,461
9Marathon County, WI55254.3$2M+1.0%#609 of 1,461
10Eau Claire County, WI54163.6$2.3M+3.0%#630 of 1,461
22Sauk County, WI48113.9$2.2M+1.3%#778 of 1,461

Other business types in Sauk County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Sauk County, WI?

There are 11 pet grooming and boarding businesses on map listings in Sauk County as of September 2026. One of them (9%) is a chain location. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 8 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Sauk County, WI spend on pets?

About $23.8M a year, or $851 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 11 pet grooming and boarding businesses on map listings, it comes to $2.2M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 27,987 households in Sauk County and national spending patterns by income.

How does Sauk County, WI compare with the U.S. for pet grooming and boarding businesses?

Sauk County has 3.9 pet grooming and boarding businesses per 10,000 households, 8% above the U.S. rate of 3.6. Spending per business is $2.2M, 15% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Sauk County would have about 9, against 11 on map listings. There is one business with payroll in the industry for every 3,498 households, against one for every 5,057 across the U.S.

How fast is Sauk County, WI growing?

Population estimates put Sauk County at 66,652 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 27,987 households. The median household income in Sauk County is $79,541 a year, in line with the U.S. median of $80,734. That rose 32.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sauk County scores 48 for pet grooming and boarding businesses (lower middle), #778 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Sauk County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Sauk County

Screening a site or an acquisition in Sauk County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Sauk County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.