Groundwork

Pets · County · Wisconsin

Pet grooming and boarding businesses in Brown County, WI

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in Brown County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #519 of 1,461 scored counties
#7 of 46 scored counties in Wisconsin

Listings
48
5 chain locations (10%)
Official establishments
20
Businesses with payroll, 2023
Household spending a year
$96M
On pets · $865 a household
Spending per listing
$2M
21% below the U.S.
Listings per 10k households
4.3
19% above the U.S.
Population, 2025
275,803
+2.6% since 2020

See the pet grooming and boarding businesses around any address in Brown County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 48 pet grooming and boarding businesses in Brown County. 5 of them (10%) are chain locations, against 9% across the U.S. That is 4.3 per 10,000 households, 19% above the U.S. rate of 3.6.

Households in Brown County spend about $96M a year on pets, or $865 per household, 5% below the U.S. average. That is about $2M of household spending for each business on map listings, 21% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

In 2023, official counts showed 20 businesses with payroll in Brown County classed as pet care (except veterinary). That is one for every 5,547 households, against one for every 5,057 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $4.5M have gone to businesses classed as pet care (except veterinary) in Brown County.

Between 2020 and 2025, the population of Brown County grew 2.6%, slower than the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in Brown County is 59 (upper middle), #519 of 1,461 scored counties and #7 of 46 scored counties in Wisconsin.

How Brown County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Brown County, WI compared with Wisconsin and the U.S.
MeasureBrown CountyWisconsinU.S.
Listings per 10k households4.34.23.6
Spending per listing$2M$2.1M$2.5M
Households per official establishment5,5474,5415,057
Official establishment growth, 2019–2023n/a+19.7%+25.2%
Population growth, 2020–2025+2.6%+1.3%+3.1%
Spending per household on pets$865$861$909
Median household income$79,649$77,485$80,734
Groundwork market score5931

Official counts and lending

Businesses

Official establishments, 2019 to 2023
19 → 20
Employees, 2023
258
Annual payroll, 2023
$5.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
485 chain locations
Listings at the U.S. rate for this spending
38The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$4.5M

SBA-backed loans to businesses classed as pet care (except veterinary) in Brown County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Brown County

Population, 2025 estimate
275,803+2.6% since 2020
Households
110,933
Median age
39.1
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
530 sq. mi.
People per square mile
511
Median household income
$79,649+27.8% vs. 2015–2019, before inflation
Average household income
$102,662
Median home value
$266,000
Jobs located here
158,307
Daytime population
294,973Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Brown County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Brown County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI6573.3$2.8M+2.9%#349 of 1,461
2Milwaukee County, WI62982.5$3.1M−1.5%#418 of 1,461
3Dane County, WI62963.8$2.5M+4.9%#422 of 1,461
4Racine County, WI60334.1$2.1M+0.4%#491 of 1,461
5Pierce County, WI6085.0$1.9M+3.1%#496 of 1,461
6Sheboygan County, WI59163.2$2.6M0.0%#509 of 1,461
7Brown County, WI59484.3$2M+2.6%#519 of 1,461
8Chippewa County, WI5793.3$2.5M+1.9%#551 of 1,461
9Marathon County, WI55254.3$2M+1.0%#609 of 1,461
10Eau Claire County, WI54163.6$2.3M+3.0%#630 of 1,461

Other business types in Brown County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Brown County, WI?

Brown County has 48 pet grooming and boarding businesses on map listings as of September 2026. 5 of them (10%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 20 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Brown County, WI spend on pets?

About $96M a year, or $865 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 48 pet grooming and boarding businesses on map listings, it comes to $2M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 110,933 households in Brown County and national spending patterns by income.

How does Brown County, WI compare with the U.S. for pet grooming and boarding businesses?

Brown County has 4.3 pet grooming and boarding businesses per 10,000 households, 19% above the U.S. rate of 3.6. Spending per business is $2M, 21% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Brown County would have about 38, against 48 on map listings. There is one business with payroll in the industry for every 5,547 households, against one for every 5,057 across the U.S.

How fast is Brown County, WI growing?

Population estimates put Brown County at 275,803 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 110,933 households. The median household income in Brown County is $79,649 a year, in line with the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brown County scores 59 for pet grooming and boarding businesses (upper middle), #519 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Brown County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Brown County

Screening a site or an acquisition in Brown County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.