Pets · County · Wisconsin
Pet grooming and boarding businesses in Outagamie County, WI
The pet grooming and boarding businesses in Outagamie County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #681 of 1,461 scored counties
#13 of 46 scored counties in Wisconsin
- Listings
- 34
- 4 chain locations (12%)
- Official establishments
- 22
- Businesses with payroll, 2023
- Household spending a year
- $70.8M
- On pets · $903 a household
- Spending per listing
- $2.1M
- 18% below the U.S.
- Listings per 10k households
- 4.3
- 19% above the U.S.
- Population, 2025
- 195,894
- +2.6% since 2020
See the pet grooming and boarding businesses around any address in Outagamie County
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 34 pet grooming and boarding businesses in Outagamie County. Chain locations make up 12% of them, against 9% across the U.S. Per 10,000 households, that is 4.3, 19% above the U.S. rate of 3.6.
At $903 per household (in line with the U.S. average), households in Outagamie County spend about $70.8M a year on pets. That works out to $2.1M per business, 18% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
In 2023, official counts showed 22 businesses with payroll in Outagamie County classed as pet care (except veterinary). That is one for every 3,563 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $364K has gone to businesses classed as pet care (except veterinary) in Outagamie County.
Population estimates put the population change in Outagamie County from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). Outagamie County scores 52 (upper middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #681 of 1,461 scored counties and #13 of 46 scored counties in Wisconsin.
How Outagamie County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Outagamie County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.2 | 3.6 |
| Spending per listing | $2.1M | $2.1M | $2.5M |
| Households per official establishment | 3,563 | 4,541 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +25.2% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on pets | $903 | $861 | $909 |
| Median household income | $85,069 | $77,485 | $80,734 |
| Groundwork market score | 52 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 22
- Employees, 2023
- 193
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 344 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $364K
SBA-backed loans to businesses classed as pet care (except veterinary) in Outagamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Outagamie County
- Population, 2025 estimate
- 195,894+2.6% since 2020
- Households
- 78,382
- Median age
- 39.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 638 sq. mi.
- People per square mile
- 302
- Median household income
- $85,069+29.7% vs. 2015–2019, before inflation
- Average household income
- $114,086
- Median home value
- $267,300
- Jobs located here
- 112,656
- Daytime population
- 204,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Outagamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Outagamie County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 65 | 7 | 3.3 | $2.8M | +2.9% | #349 of 1,461 |
| 2Milwaukee County, WI | 62 | 98 | 2.5 | $3.1M | −1.5% | #418 of 1,461 |
| 3Dane County, WI | 62 | 96 | 3.8 | $2.5M | +4.9% | #422 of 1,461 |
| 4Racine County, WI | 60 | 33 | 4.1 | $2.1M | +0.4% | #491 of 1,461 |
| 5Pierce County, WI | 60 | 8 | 5.0 | $1.9M | +3.1% | #496 of 1,461 |
| 6Sheboygan County, WI | 59 | 16 | 3.2 | $2.6M | 0.0% | #509 of 1,461 |
| 7Brown County, WI | 59 | 48 | 4.3 | $2M | +2.6% | #519 of 1,461 |
| 8Chippewa County, WI | 57 | 9 | 3.3 | $2.5M | +1.9% | #551 of 1,461 |
| 9Marathon County, WI | 55 | 25 | 4.3 | $2M | +1.0% | #609 of 1,461 |
| 10Eau Claire County, WI | 54 | 16 | 3.6 | $2.3M | +3.0% | #630 of 1,461 |
| 13Outagamie County, WI | 52 | 34 | 4.3 | $2.1M | +2.6% | #681 of 1,461 |
Other business types in Outagamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses60
- Veterinarians71
- Pet grooming and boarding52
- Pet stores63
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in Outagamie County, WI?
There are 34 pet grooming and boarding businesses on map listings in Outagamie County as of September 2026. 4 of them (12%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 22 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in Outagamie County, WI spend on pets?
About $70.8M a year, or $903 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 34 pet grooming and boarding businesses on map listings, it comes to $2.1M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 78,382 households in Outagamie County and national spending patterns by income.
How does Outagamie County, WI compare with the U.S. for pet grooming and boarding businesses?
Outagamie County has 4.3 pet grooming and boarding businesses per 10,000 households, 19% above the U.S. rate of 3.6. Spending per business is $2.1M, 18% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Outagamie County would have about 28, against 34 on map listings. There is one business with payroll in the industry for every 3,563 households, against one for every 5,057 across the U.S.
How fast is Outagamie County, WI growing?
Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Outagamie County scores 52 for pet grooming and boarding businesses (upper middle), #681 of 1,461 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Outagamie County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Outagamie County
Screening a site or an acquisition in Outagamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.