Pets · County · Wisconsin
Pet grooming and boarding businesses in Wood County, WI
The pet grooming and boarding businesses in Wood County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #764 of 1,461 scored counties
#19 of 46 scored counties in Wisconsin
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $25M
- On pets · $775 a household
- Spending per listing
- $1.9M
- 24% below the U.S.
- Listings per 10k households
- 4.0
- 11% above the U.S.
- Population, 2025
- 74,060
- −0.2% since 2020
See the pet grooming and boarding businesses around any address in Wood County
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $775 per household (15% below the U.S. average), households in Wood County spend about $25M a year on pets. Spread across 13 pet grooming and boarding businesses, that is $1.9M per business, 24% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.
There are 13 pet grooming and boarding businesses on map listings in Wood County as of September 2026. One of them (8%) is a chain location, against 9% across the U.S. Per 10,000 households, that is 4.0, 11% above the U.S. rate of 3.6.
In 2023, official counts showed 5 businesses with payroll in Wood County classed as pet care (except veterinary). That is one for every 6,451 households, against one for every 5,057 across the U.S.
Population estimates put the population change in Wood County from 2020 to 2025 at −0.2%, against +3.1% for the U.S. The Groundwork market score for pet grooming and boarding businesses in Wood County is 49 (lower middle), #764 of 1,461 scored counties and #19 of 46 scored counties in Wisconsin.
How Wood County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wood County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 4.2 | 3.6 |
| Spending per listing | $1.9M | $2.1M | $2.5M |
| Households per official establishment | 6,451 | 4,541 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +25.2% |
| Population growth, 2020–2025 | −0.2% | +1.3% | +3.1% |
| Spending per household on pets | $775 | $861 | $909 |
| Median household income | $67,989 | $77,485 | $80,734 |
| Groundwork market score | 49 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 5
- Employees, 2023
- 15
- Annual payroll, 2023
- $301K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care (except veterinary) in Wood County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wood County
- Population, 2025 estimate
- 74,060−0.2% since 2020
- Households
- 32,253
- Median age
- 43.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 793 sq. mi.
- People per square mile
- 93
- Median household income
- $67,989+23.8% vs. 2015–2019, before inflation
- Average household income
- $86,117
- Median home value
- $175,600
- Jobs located here
- 37,937
- Daytime population
- 75,209Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wood County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Wood County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 65 | 7 | 3.3 | $2.8M | +2.9% | #349 of 1,461 |
| 2Milwaukee County, WI | 62 | 98 | 2.5 | $3.1M | −1.5% | #418 of 1,461 |
| 3Dane County, WI | 62 | 96 | 3.8 | $2.5M | +4.9% | #422 of 1,461 |
| 4Racine County, WI | 60 | 33 | 4.1 | $2.1M | +0.4% | #491 of 1,461 |
| 5Pierce County, WI | 60 | 8 | 5.0 | $1.9M | +3.1% | #496 of 1,461 |
| 6Sheboygan County, WI | 59 | 16 | 3.2 | $2.6M | 0.0% | #509 of 1,461 |
| 7Brown County, WI | 59 | 48 | 4.3 | $2M | +2.6% | #519 of 1,461 |
| 8Chippewa County, WI | 57 | 9 | 3.3 | $2.5M | +1.9% | #551 of 1,461 |
| 9Marathon County, WI | 55 | 25 | 4.3 | $2M | +1.0% | #609 of 1,461 |
| 10Eau Claire County, WI | 54 | 16 | 3.6 | $2.3M | +3.0% | #630 of 1,461 |
| 19Wood County, WI | 49 | 13 | 4.0 | $1.9M | −0.2% | #764 of 1,461 |
Other business types in Wood County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses41
- Veterinarians67
- Pet grooming and boarding49
- Pet stores19
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in Wood County, WI?
As of September 2026, map listings count 13 pet grooming and boarding businesses in Wood County. One of them (8%) is a chain location. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 5 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in Wood County, WI spend on pets?
About $25M a year, or $775 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 13 pet grooming and boarding businesses on map listings, it comes to $1.9M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 32,253 households in Wood County and national spending patterns by income.
How does Wood County, WI compare with the U.S. for pet grooming and boarding businesses?
Wood County has 4.0 pet grooming and boarding businesses per 10,000 households, 11% above the U.S. rate of 3.6. Spending per business is $1.9M, 24% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Wood County would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 6,451 households, against one for every 5,057 across the U.S.
How fast is Wood County, WI growing?
Population estimates put Wood County at 74,060 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 32,253 households. Median household income in Wood County is $67,989, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wood County scores 49 for pet grooming and boarding businesses (lower middle), #764 of 1,461 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wood County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Wood County
Screening a site or an acquisition in Wood County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wood County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.