Groundwork

Pets · County · Wisconsin

Pet grooming and boarding businesses in Dodge County, WI

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in Dodge County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #1,098 of 1,461 scored counties
#36 of 46 scored counties in Wisconsin

Listings
19
2 chain locations (11%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$29.2M
On pets · $813 a household
Spending per listing
$1.5M
40% below the U.S.
Listings per 10k households
5.3
47% above the U.S.
Population, 2025
89,097
−0.3% since 2020

See the pet grooming and boarding businesses around any address in Dodge County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Dodge County scores 34 (lower middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #1,098 of 1,461 scored counties and #36 of 46 scored counties in Wisconsin. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 19 pet grooming and boarding businesses in Dodge County. Of those, 2 are chain locations, or 11%, against 9% across the U.S. Per 10,000 households, that is 5.3, 47% above the U.S. rate of 3.6.

At $813 per household (11% below the U.S. average), households in Dodge County spend about $29.2M a year on pets. That works out to $1.5M per business, 40% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

In 2023, official counts showed 9 businesses with payroll in Dodge County classed as pet care (except veterinary). That is one for every 3,990 households, against one for every 5,057 across the U.S. Population estimates show Dodge County declined 0.3% from 2020 to 2025, against +3.1% for the U.S.

How Dodge County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Dodge County, WI compared with Wisconsin and the U.S.
MeasureDodge CountyWisconsinU.S.
Listings per 10k households5.34.23.6
Spending per listing$1.5M$2.1M$2.5M
Households per official establishment3,9904,5415,057
Official establishment growth, 2019–2023n/a+19.7%+25.2%
Population growth, 2020–2025−0.3%+1.3%+3.1%
Spending per household on pets$813$861$909
Median household income$75,929$77,485$80,734
Groundwork market score3431

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 9
Employees, 2023
36
Annual payroll, 2023
$941K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
192 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in Dodge County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Dodge County

Population, 2025 estimate
89,097−0.3% since 2020
Households
35,910
Median age
43.7
Homes lived in by their owners
71%
Vehicles per household
2.0
Land area
876 sq. mi.
People per square mile
101
Median household income
$75,929+25.2% vs. 2015–2019, before inflation
Average household income
$90,922
Median home value
$231,900
Jobs located here
34,764
Daytime population
79,179Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Dodge County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Dodge County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI6573.3$2.8M+2.9%#349 of 1,461
2Milwaukee County, WI62982.5$3.1M−1.5%#418 of 1,461
3Dane County, WI62963.8$2.5M+4.9%#422 of 1,461
4Racine County, WI60334.1$2.1M+0.4%#491 of 1,461
5Pierce County, WI6085.0$1.9M+3.1%#496 of 1,461
6Sheboygan County, WI59163.2$2.6M0.0%#509 of 1,461
7Brown County, WI59484.3$2M+2.6%#519 of 1,461
8Chippewa County, WI5793.3$2.5M+1.9%#551 of 1,461
9Marathon County, WI55254.3$2M+1.0%#609 of 1,461
10Eau Claire County, WI54163.6$2.3M+3.0%#630 of 1,461
36Dodge County, WI34195.3$1.5M−0.3%#1,098 of 1,461

Other business types in Dodge County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Dodge County, WI?

Dodge County has 19 pet grooming and boarding businesses on map listings as of September 2026. 2 of them (11%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 9 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Dodge County, WI spend on pets?

About $29.2M a year, or $813 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 19 pet grooming and boarding businesses on map listings, it comes to $1.5M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 35,910 households in Dodge County and national spending patterns by income.

How does Dodge County, WI compare with the U.S. for pet grooming and boarding businesses?

Dodge County has 5.3 pet grooming and boarding businesses per 10,000 households, 47% above the U.S. rate of 3.6. Spending per business is $1.5M, 40% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Dodge County would have about 12, against 19 on map listings. There is one business with payroll in the industry for every 3,990 households, against one for every 5,057 across the U.S.

How fast is Dodge County, WI growing?

Population estimates put Dodge County at 89,097 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 35,910 households. The median household income in Dodge County is $75,929 a year, 6% below the U.S. median of $80,734. That rose 25.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dodge County scores 34 for pet grooming and boarding businesses (lower middle), #1,098 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Dodge County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Dodge County

Screening a site or an acquisition in Dodge County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.