Pets · County · Wisconsin
Pet grooming and boarding businesses in Shawano County, WI
The pet grooming and boarding businesses in Shawano County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #845 of 1,461 scored counties
#25 of 46 scored counties in Wisconsin
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $13.1M
- On pets · $759 a household
- Spending per listing
- $1.6M
- 36% below the U.S.
- Listings per 10k households
- 4.6
- 28% above the U.S.
- Population, 2025
- 41,560
- +1.7% since 2020
See the pet grooming and boarding businesses around any address in Shawano County
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 pet grooming and boarding businesses in Shawano County. None of them are chain locations, against 9% across the U.S. That is 4.6 per 10,000 households, 28% above the U.S. rate of 3.6.
At $759 per household (17% below the U.S. average), households in Shawano County spend about $13.1M a year on pets. Spread across 8 pet grooming and boarding businesses, that is $1.6M per business, 36% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as pet care (except veterinary) in Shawano County in 2023. That is one for every 5,749 households, against one for every 5,057 across the U.S.
Population estimates put the population change in Shawano County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). For pet grooming and boarding businesses, Shawano County has a Groundwork market score of 45 (lower middle): #845 of 1,461 scored counties and #25 of 46 scored counties in Wisconsin.
How Shawano County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Shawano County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.6 | 4.2 | 3.6 |
| Spending per listing | $1.6M | $2.1M | $2.5M |
| Households per official establishment | 5,749 | 4,541 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +25.2% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on pets | $759 | $861 | $909 |
| Median household income | $66,479 | $77,485 | $80,734 |
| Groundwork market score | 45 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 17
- Annual payroll, 2023
- $285K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care (except veterinary) in Shawano County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Shawano County
- Population, 2025 estimate
- 41,560+1.7% since 2020
- Households
- 17,246
- Median age
- 45.5
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 893 sq. mi.
- People per square mile
- 46
- Median household income
- $66,479+17.6% vs. 2015–2019, before inflation
- Average household income
- $85,669
- Median home value
- $194,000
- Jobs located here
- 12,350
- Daytime population
- 32,224Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Shawano County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Shawano County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 65 | 7 | 3.3 | $2.8M | +2.9% | #349 of 1,461 |
| 2Milwaukee County, WI | 62 | 98 | 2.5 | $3.1M | −1.5% | #418 of 1,461 |
| 3Dane County, WI | 62 | 96 | 3.8 | $2.5M | +4.9% | #422 of 1,461 |
| 4Racine County, WI | 60 | 33 | 4.1 | $2.1M | +0.4% | #491 of 1,461 |
| 5Pierce County, WI | 60 | 8 | 5.0 | $1.9M | +3.1% | #496 of 1,461 |
| 6Sheboygan County, WI | 59 | 16 | 3.2 | $2.6M | 0.0% | #509 of 1,461 |
| 7Brown County, WI | 59 | 48 | 4.3 | $2M | +2.6% | #519 of 1,461 |
| 8Chippewa County, WI | 57 | 9 | 3.3 | $2.5M | +1.9% | #551 of 1,461 |
| 9Marathon County, WI | 55 | 25 | 4.3 | $2M | +1.0% | #609 of 1,461 |
| 10Eau Claire County, WI | 54 | 16 | 3.6 | $2.3M | +3.0% | #630 of 1,461 |
| 25Shawano County, WI | 45 | 8 | 4.6 | $1.6M | +1.7% | #845 of 1,461 |
Other business types in Shawano County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians47
- Pet grooming and boarding45
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in Shawano County, WI?
There are 8 pet grooming and boarding businesses on map listings in Shawano County as of September 2026. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 3 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in Shawano County, WI spend on pets?
About $13.1M a year, or $759 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 8 pet grooming and boarding businesses on map listings, it comes to $1.6M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 17,246 households in Shawano County and national spending patterns by income.
How does Shawano County, WI compare with the U.S. for pet grooming and boarding businesses?
Shawano County has 4.6 pet grooming and boarding businesses per 10,000 households, 28% above the U.S. rate of 3.6. Spending per business is $1.6M, 36% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Shawano County would have about 5, against 8 on map listings. There is one business with payroll in the industry for every 5,749 households, against one for every 5,057 across the U.S.
How fast is Shawano County, WI growing?
Population estimates put Shawano County at 41,560 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,246 households. The median household income in Shawano County is $66,479 a year, 18% below the U.S. median of $80,734. That rose 17.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Shawano County scores 45 for pet grooming and boarding businesses (lower middle), #845 of 1,461 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Shawano County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Shawano County
Screening a site or an acquisition in Shawano County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Shawano County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.