Groundwork

Pets · County · Wisconsin

Pet grooming and boarding businesses in Milwaukee County, WI

How Milwaukee County, WI compares with other counties and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 62 out of 100: Upper middle

Ranked #418 of 1,461 scored counties
#2 of 46 scored counties in Wisconsin

Listings
98
22 chain locations (22%)
Official establishments
55
+22.2% since 2019
Household spending a year
$308.3M
On pets · $786 a household
Spending per listing
$3.1M
24% above the U.S.
Listings per 10k households
2.5
31% below the U.S.
Population, 2025
924,216
−1.5% since 2020

See the pet grooming and boarding businesses around any address in Milwaukee County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $786 per household (14% below the U.S. average), households in Milwaukee County spend about $308.3M a year on pets. That is about $3.1M of household spending for each business on map listings, 24% above the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

There are 98 pet grooming and boarding businesses on map listings in Milwaukee County as of September 2026. Chain locations make up 22% of them, against 9% across the U.S. That comes to 2.5 for every 10,000 households, 31% below the U.S. rate of 3.6.

In 2023, official counts showed 55 businesses with payroll in Milwaukee County classed as pet care (except veterinary), up 22.2% from 2019. That is one for every 7,135 households, against one for every 5,057 across the U.S. Since fiscal 2022, 11 SBA-backed loans worth $5.2M have gone to businesses classed as pet care (except veterinary) in Milwaukee County.

Population estimates put the population change in Milwaukee County from 2020 to 2025 at −1.5%, against +3.1% for the U.S. For pet grooming and boarding businesses, Milwaukee County has a Groundwork market score of 62 (upper middle): #418 of 1,461 scored counties and #2 of 46 scored counties in Wisconsin.

How Milwaukee County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Milwaukee County, WI compared with Wisconsin and the U.S.
MeasureMilwaukee CountyWisconsinU.S.
Listings per 10k households2.54.23.6
Spending per listing$3.1M$2.1M$2.5M
Households per official establishment7,1354,5415,057
Official establishment growth, 2019–2023+22.2%+19.7%+25.2%
Population growth, 2020–2025−1.5%+1.3%+3.1%
Spending per household on pets$786$861$909
Median household income$64,435$77,485$80,734
Groundwork market score6231

Official counts and lending

Businesses

Official establishments, 2019 to 2023
45 → 55+22.2% over the period
Employees, 2023
570
Annual payroll, 2023
$12.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
9822 chain locations
Listings at the U.S. rate for this spending
121The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
11
Amount
$5.2M

SBA-backed loans to businesses classed as pet care (except veterinary) in Milwaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Milwaukee County

Population, 2025 estimate
924,216−1.5% since 2020
Households
392,399
Median age
36.5
Homes lived in by their owners
50%
Vehicles per household
1.5
Land area
241 sq. mi.
People per square mile
3,837
Median household income
$64,435+27.3% vs. 2015–2019, before inflation
Average household income
$88,836
Median home value
$230,700
Jobs located here
496,935
Daytime population
971,639Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Milwaukee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Milwaukee County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI6573.3$2.8M+2.9%#349 of 1,461
2Milwaukee County, WI62982.5$3.1M−1.5%#418 of 1,461
3Dane County, WI62963.8$2.5M+4.9%#422 of 1,461
4Racine County, WI60334.1$2.1M+0.4%#491 of 1,461
5Pierce County, WI6085.0$1.9M+3.1%#496 of 1,461
6Sheboygan County, WI59163.2$2.6M0.0%#509 of 1,461
7Brown County, WI59484.3$2M+2.6%#519 of 1,461
8Chippewa County, WI5793.3$2.5M+1.9%#551 of 1,461
9Marathon County, WI55254.3$2M+1.0%#609 of 1,461
10Eau Claire County, WI54163.6$2.3M+3.0%#630 of 1,461

Other business types in Milwaukee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Milwaukee County, WI?

As of September 2026, map listings count 98 pet grooming and boarding businesses in Milwaukee County. 22 of them (22%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 55 businesses with payroll classed as pet care (except veterinary) in 2023, up 22.2% from 2019.

How much do households in Milwaukee County, WI spend on pets?

About $308.3M a year, or $786 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 98 pet grooming and boarding businesses on map listings, it comes to $3.1M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 392,399 households in Milwaukee County and national spending patterns by income.

How does Milwaukee County, WI compare with the U.S. for pet grooming and boarding businesses?

Milwaukee County has 2.5 pet grooming and boarding businesses per 10,000 households, 31% below the U.S. rate of 3.6. Spending per business is $3.1M, 24% above the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Milwaukee County would have about 121, against 98 on map listings. There is one business with payroll in the industry for every 7,135 households, against one for every 5,057 across the U.S. The official count rose 22.2% from 2019 to 2023, against +25.2% for the U.S.

How fast is Milwaukee County, WI growing?

Population estimates put Milwaukee County at 924,216 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 392,399 households. Median household income in Milwaukee County is $64,435, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Milwaukee County scores 62 for pet grooming and boarding businesses (upper middle), #418 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Milwaukee County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Milwaukee County

Screening a site or an acquisition in Milwaukee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.