Pets · Metro area · Wisconsin
Pet grooming and boarding businesses in the Madison, WI metro area
Competitor counts, household spending and official business counts for pet grooming and boarding businesses in the Madison, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #192 of 386 scored metro areas
#2 of 13 scored metro areas based in Wisconsin
- Listings
- 122
- 11 chain locations (9%)
- Official establishments
- 85
- +25.8% since 2019
- Household spending a year
- $286.4M
- On pets · $950 a household
- Spending per listing
- $2.3M
- 8% below the U.S.
- Listings per 10k households
- 4.0
- 11% above the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the pet grooming and boarding businesses around any address in the Madison metro area
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Madison metro area spend about $286.4M a year on pets, or $950 per household, 4% above the U.S. average. That works out to $2.3M per business, 8% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.
The Madison metro area has 122 pet grooming and boarding businesses on map listings as of September 2026. Chain locations make up 9% of them, against 9% across the U.S. Per 10,000 households, that is 4.0, 11% above the U.S. rate of 3.6.
Official counts show 85 businesses with payroll classed as pet care (except veterinary) in the Madison metro area in 2023, up 25.8% from 2019. That is one for every 3,548 households, against one for every 5,057 across the U.S. Since fiscal 2022, 10 SBA-backed loans worth $3.8M have gone to businesses classed as pet care (except veterinary) in the Madison metro area.
Population estimates put the population change in the Madison metro area from 2020 to 2025 at +4.1%, faster than the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in the Madison metro area is 51 (upper middle), #192 of 386 scored metro areas and #2 of 13 scored metro areas based in Wisconsin.
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 4.2 | 3.6 |
| Spending per listing | $2.3M | $2.1M | $2.5M |
| Households per official establishment | 3,548 | 4,541 | 5,057 |
| Official establishment growth, 2019–2023 | +25.8% | +19.7% | +25.2% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on pets | $950 | $861 | $909 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 51 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 85+25.8% over the period
- Employees, 2023
- 761
- Annual payroll, 2023
- $18.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 12211 chain locations
- Listings at the U.S. rate for this spending
- 113The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 10
- Amount
- $3.8M
SBA-backed loans to businesses classed as pet care (except veterinary) in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 63 | 524 | 3.5 | $2.9M | +2.6% | #96 of 386 |
| 1Sheboygan, WI | 51 | 16 | 3.2 | $2.6M | 0.0% | #191 of 386 |
| 2Madison, WI | 51 | 122 | 4.0 | $2.3M | +4.1% | #192 of 386 |
| 3Racine-Mount Pleasant, WI | 50 | 33 | 4.1 | $2.1M | +0.4% | #202 of 386 |
| 4Milwaukee-Waukesha, WI | 47 | 242 | 3.7 | $2.4M | 0.0% | #223 of 386 |
| 5Green Bay, WI | 46 | 65 | 4.8 | $1.8M | +2.5% | #236 of 386 |
| 6Eau Claire, WI | 45 | 25 | 3.5 | $2.4M | +2.6% | #238 of 386 |
| 7Appleton, WI | 44 | 41 | 4.1 | $2.2M | +2.7% | #247 of 386 |
| 8Wausau, WI | 44 | 25 | 4.3 | $2M | +1.0% | #251 of 386 |
| 9Kenosha, WI | 40 | 24 | 3.5 | $2.6M | −0.4% | #273 of 386 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses46
- Veterinarians40
- Pet grooming and boarding51
- Pet stores49
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in the Madison, WI metro area?
Map listings as of September 2026 show 122 pet grooming and boarding businesses in the Madison metro area. 11 of them (9%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 85 businesses with payroll classed as pet care (except veterinary) in 2023, up 25.8% from 2019.
How much do households in the Madison, WI metro area spend on pets?
About $286.4M a year, or $950 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 122 pet grooming and boarding businesses on map listings, it comes to $2.3M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for pet grooming and boarding businesses?
The Madison metro area has 4.0 pet grooming and boarding businesses per 10,000 households, 11% above the U.S. rate of 3.6. Spending per business is $2.3M, 8% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, the Madison metro area would have about 113, against 122 on map listings. There is one business with payroll in the industry for every 3,548 households, against one for every 5,057 across the U.S. The official count rose 25.8% from 2019 to 2023, against +25.2% for the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 51 for pet grooming and boarding businesses (upper middle), #192 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.