Pets · County · Wisconsin
Pet grooming and boarding businesses in Vilas County, WI
Competitor counts, household spending and official business counts for pet grooming and boarding businesses in Vilas County, WI, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.7M
- On pets · $778 a household
- Spending per listing
- $2.9M
- 14% above the U.S.
- Listings per 10k households
- 2.7
- 25% below the U.S.
- Population, 2025
- 23,761
- +2.9% since 2020
See the pet grooming and boarding businesses around any address in Vilas County
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Vilas County comes to about $8.7M a year: $778 per household, 14% below the U.S. average. That is about $2.9M of household spending for each business on map listings, 14% above the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.
Vilas County has 3 pet grooming and boarding businesses on map listings as of September 2026. That is 2.7 per 10,000 households, 25% below the U.S. rate of 3.6.
Official counts don’t publish a figure for pet care (except veterinary) in Vilas County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $910K has gone to businesses classed as pet care (except veterinary) in Vilas County.
Population estimates put the population change in Vilas County from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). With 3 pet grooming and boarding businesses on map listings, Vilas County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.7 | 4.2 | 3.6 |
| Spending per listing | $2.9M | $2.1M | $2.5M |
| Households per official establishment | n/a | 4,541 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +25.2% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on pets | $778 | $861 | $909 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $910K
SBA-backed loans to businesses classed as pet care (except veterinary) in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 65 | 7 | 3.3 | $2.8M | +2.9% | #349 of 1,461 |
| 2Milwaukee County, WI | 62 | 98 | 2.5 | $3.1M | −1.5% | #418 of 1,461 |
| 3Dane County, WI | 62 | 96 | 3.8 | $2.5M | +4.9% | #422 of 1,461 |
| 4Racine County, WI | 60 | 33 | 4.1 | $2.1M | +0.4% | #491 of 1,461 |
| 5Pierce County, WI | 60 | 8 | 5.0 | $1.9M | +3.1% | #496 of 1,461 |
| 6Sheboygan County, WI | 59 | 16 | 3.2 | $2.6M | 0.0% | #509 of 1,461 |
| 7Brown County, WI | 59 | 48 | 4.3 | $2M | +2.6% | #519 of 1,461 |
| 8Chippewa County, WI | 57 | 9 | 3.3 | $2.5M | +1.9% | #551 of 1,461 |
| 9Marathon County, WI | 55 | 25 | 4.3 | $2M | +1.0% | #609 of 1,461 |
| 10Eau Claire County, WI | 54 | 16 | 3.6 | $2.3M | +3.0% | #630 of 1,461 |
| Vilas County, WI | Not scored | 3 | 2.7 | $2.9M | +2.9% |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses50
- Veterinarians26
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in Vilas County, WI?
Map listings as of September 2026 show 3 pet grooming and boarding businesses in Vilas County. The listings count groomers, boarding, dog daycare and pet sitters. No official count is published for pet care (except veterinary) in Vilas County: counts under 3 are left out.
How much do households in Vilas County, WI spend on pets?
About $8.7M a year, or $778 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 3 pet grooming and boarding businesses on map listings, it comes to $2.9M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for pet grooming and boarding businesses?
Vilas County has 2.7 pet grooming and boarding businesses per 10,000 households, 25% below the U.S. rate of 3.6. Spending per business is $2.9M, 14% above the U.S. figure of $2.5M. The count on map listings matches the U.S. ratio of pet grooming and boarding businesses to household spending.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County has no market score for pet grooming and boarding businesses: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.