Pets · County · Wisconsin
Pet grooming and boarding businesses in Winnebago County, WI
How Winnebago County, WI compares with other counties and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #862 of 1,461 scored counties
#27 of 46 scored counties in Wisconsin
- Listings
- 31
- 4 chain locations (13%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $60.1M
- On pets · $828 a household
- Spending per listing
- $1.9M
- 24% below the U.S.
- Listings per 10k households
- 4.3
- 19% above the U.S.
- Population, 2025
- 174,218
- +1.4% since 2020
See the pet grooming and boarding businesses around any address in Winnebago County
The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 31 pet grooming and boarding businesses in Winnebago County. Chain locations make up 13% of them, against 9% across the U.S. That comes to 4.3 for every 10,000 households, 19% above the U.S. rate of 3.6.
Households in Winnebago County spend about $60.1M a year on pets, or $828 per household, 9% below the U.S. average. That is about $1.9M of household spending for each business on map listings, 24% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.
In 2023, official counts showed 19 businesses with payroll in Winnebago County classed as pet care (except veterinary). That is one for every 3,825 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $436K has gone to businesses classed as pet care (except veterinary) in Winnebago County.
Between 2020 and 2025, the population of Winnebago County grew 1.4%, slower than the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in Winnebago County is 44 (lower middle), #862 of 1,461 scored counties and #27 of 46 scored counties in Wisconsin.
How Winnebago County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Winnebago County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.2 | 3.6 |
| Spending per listing | $1.9M | $2.1M | $2.5M |
| Households per official establishment | 3,825 | 4,541 | 5,057 |
| Official establishment growth, 2019–2023 | n/a | +19.7% | +25.2% |
| Population growth, 2020–2025 | +1.4% | +1.3% | +3.1% |
| Spending per household on pets | $828 | $861 | $909 |
| Median household income | $74,925 | $77,485 | $80,734 |
| Groundwork market score | 44 | 31 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 19
- Employees, 2023
- 159
- Annual payroll, 2023
- $3.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 314 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $436K
SBA-backed loans to businesses classed as pet care (except veterinary) in Winnebago County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Winnebago County
- Population, 2025 estimate
- 174,218+1.4% since 2020
- Households
- 72,667
- Median age
- 40.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 435 sq. mi.
- People per square mile
- 395
- Median household income
- $74,925+28.0% vs. 2015–2019, before inflation
- Average household income
- $94,286
- Median home value
- $225,800
- Jobs located here
- 96,519
- Daytime population
- 182,504Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winnebago County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.
Or open the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet grooming and boarding across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Winnebago County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 65 | 7 | 3.3 | $2.8M | +2.9% | #349 of 1,461 |
| 2Milwaukee County, WI | 62 | 98 | 2.5 | $3.1M | −1.5% | #418 of 1,461 |
| 3Dane County, WI | 62 | 96 | 3.8 | $2.5M | +4.9% | #422 of 1,461 |
| 4Racine County, WI | 60 | 33 | 4.1 | $2.1M | +0.4% | #491 of 1,461 |
| 5Pierce County, WI | 60 | 8 | 5.0 | $1.9M | +3.1% | #496 of 1,461 |
| 6Sheboygan County, WI | 59 | 16 | 3.2 | $2.6M | 0.0% | #509 of 1,461 |
| 7Brown County, WI | 59 | 48 | 4.3 | $2M | +2.6% | #519 of 1,461 |
| 8Chippewa County, WI | 57 | 9 | 3.3 | $2.5M | +1.9% | #551 of 1,461 |
| 9Marathon County, WI | 55 | 25 | 4.3 | $2M | +1.0% | #609 of 1,461 |
| 10Eau Claire County, WI | 54 | 16 | 3.6 | $2.3M | +3.0% | #630 of 1,461 |
| 27Winnebago County, WI | 44 | 31 | 4.3 | $1.9M | +1.4% | #862 of 1,461 |
Other business types in Winnebago County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses55
- Veterinarians73
- Pet grooming and boarding44
- Pet stores33
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet grooming and boarding businesses are in Winnebago County, WI?
Winnebago County has 31 pet grooming and boarding businesses on map listings as of September 2026. 4 of them (13%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 19 businesses with payroll classed as pet care (except veterinary) in 2023.
How much do households in Winnebago County, WI spend on pets?
About $60.1M a year, or $828 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 31 pet grooming and boarding businesses on map listings, it comes to $1.9M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 72,667 households in Winnebago County and national spending patterns by income.
How does Winnebago County, WI compare with the U.S. for pet grooming and boarding businesses?
Winnebago County has 4.3 pet grooming and boarding businesses per 10,000 households, 19% above the U.S. rate of 3.6. Spending per business is $1.9M, 24% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Winnebago County would have about 24, against 31 on map listings. There is one business with payroll in the industry for every 3,825 households, against one for every 5,057 across the U.S.
How fast is Winnebago County, WI growing?
Population estimates put Winnebago County at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in Winnebago County is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Winnebago County scores 44 for pet grooming and boarding businesses (lower middle), #862 of 1,461 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winnebago County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Winnebago County
Screening a site or an acquisition in Winnebago County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winnebago County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.