Market rankings · Iowa
Pet grooming and boarding businesses in Iowa
Every metro area, small-town market and county in Iowa, ranked by the Groundwork market score for pet grooming and boarding businesses, with competitor counts and household spending for each.
- Listings
- 507
- 38 chain locations (7%)
- Official establishments
- 295
- +39.8% since 2019
- Household spending a year
- $1.1B
- On pets
- Listings per 10k households
- 3.9
- 8% above the U.S.
- Spending per listing
- $2.2M
- 14% below the U.S.
- Rank among states
- #43 of 51
- Market score 35 · Lower middle
A site report maps the pet grooming and boarding businesses on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Iowa has 507 pet grooming and boarding businesses on map listings as of September 2026. 38 of them (7%) are chain locations, against 9% across the U.S. Per 10,000 households, that is 3.9, 8% above the U.S. rate of 3.6.
Household spending on pets in Iowa comes to about $1.1B a year: $843 per household, 7% below the U.S. average. Spread across 507 pet grooming and boarding businesses, that is $2.2M per business, 14% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.
The official count of businesses with payroll classed as pet care (except veterinary) in Iowa was 295 in 2023, up 39.8% from 2019. That is one for every 4,460 households, against one for every 5,057 across the U.S. Across the U.S., the count rose 25.2% over the same years. Since fiscal 2022, 27 SBA-backed loans worth $11.5M have gone to businesses classed as pet care (except veterinary) in Iowa.
Among the 50 states and DC, Iowa ranks #43 for pet grooming and boarding businesses, with a Groundwork market score of 35 (lower middle). Of the 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest (66). Of the 9 scored small-town markets in or partly in Iowa, the Clinton area scores highest (63).
Every market in Iowa for pet grooming and boarding businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Omaha, NE-IA | 66 | 135 | 3.5 | $2.7M | +4.2% | #75 of 386 |
| 1Ames, IA | 64 | 13 | 2.6 | $3.2M | +2.2% | #86 of 386 |
| 2Iowa City, IA | 62 | 20 | 2.8 | $3.1M | +4.1% | #101 of 386 |
| 3Des Moines-West Des Moines, IA | 54 | 117 | 4.0 | $2.3M | +6.7% | #166 of 386 |
| 4Sioux City, IA-NE-SD | 52 | 13 | 2.3 | $3.5M | +1.0% | #178 of 386 |
| 5Waterloo-Cedar Falls, IA | 45 | 27 | 3.9 | $2.1M | +0.5% | #240 of 386 |
| 6Davenport-Moline-Rock Island, IA-IL | 34 | 71 | 4.4 | $1.9M | −0.9% | #309 of 386 |
| 7Cedar Rapids, IA | 33 | 48 | 4.2 | $2.1M | +1.0% | #312 of 386 |
| 8Dubuque, IA | 28 | 23 | 5.6 | $1.5M | +0.1% | #343 of 386 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clinton, IA | 63 | 6 | 3.1 | $2.6M | −0.9% | #94 of 387 |
| 2Mason City, IA | 60 | 10 | 4.4 | $1.8M | −1.5% | #122 of 387 |
| 3Fort Dodge, IA | 52 | 5 | 3.3 | $2.4M | −0.4% | #178 of 387 |
| 4Ottumwa, IA | 50 | 5 | 3.6 | $2.1M | −0.3% | #192 of 387 |
| 5Spirit Lake, IA | 43 | 5 | 5.7 | $1.5M | +1.7% | #252 of 387 |
| 6Muscatine, IA | 28 | 11 | 6.3 | $1.2M | −3.0% | #340 of 387 |
| 7Burlington, IA-IL | 24 | 11 | 5.5 | $1.3M | −2.5% | #354 of 387 |
| 8Spencer, IA | 21 | 5 | 6.9 | $1.1M | −0.8% | #365 of 387 |
| 9Fort Madison, IA | 15 | 10 | 7.0 | $1.1M | −3.6% | #377 of 387 |
| Marshalltown, IA | Not scored | 3 | 1.9 | $4M | −0.5% | |
| Pella, IA | Not scored | 4 | 3.0 | $2.8M | +2.3% | |
| Le Mars, IA | Not scored | 1 | 1.0 | $9M | 0.0% | |
| Oskaloosa, IA | Not scored | 3 | 3.4 | $2.3M | −1.2% | |
| Storm Lake, IA | Not scored | 2 | 2.7 | $3.1M | −1.7% | |
| Carroll, IA | Not scored | 3 | 3.4 | $2.4M | −2.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dallas County, IA | 75 | 12 | 2.8 | $3.7M | +17.8% | #116 of 1,461 |
| 2Johnson County, IA | 73 | 16 | 2.5 | $3.5M | +4.6% | #152 of 1,461 |
| 3Story County, IA | 71 | 9 | 2.3 | $3.6M | +2.7% | #199 of 1,461 |
| 4Warren County, IA | 70 | 6 | 2.9 | $3.3M | +9.0% | #226 of 1,461 |
| 5Scott County, IA | 61 | 29 | 4.0 | $2.2M | +0.4% | #456 of 1,461 |
| 6Pottawattamie County, IA | 61 | 14 | 3.7 | $2.2M | −0.7% | #458 of 1,461 |
| 7Woodbury County, IA | 57 | 7 | 1.7 | $4.7M | +0.7% | #544 of 1,461 |
| 8Polk County, IA | 57 | 85 | 4.1 | $2.2M | +4.8% | #555 of 1,461 |
| 9Black Hawk County, IA | 57 | 20 | 3.7 | $2.1M | +0.4% | #558 of 1,461 |
| 10Clinton County, IA | 51 | 6 | 3.1 | $2.6M | −0.9% | #701 of 1,461 |
| 11Linn County, IA | 50 | 34 | 3.6 | $2.5M | +0.7% | #726 of 1,461 |
| 12Webster County, IA | 43 | 5 | 3.3 | $2.4M | −0.4% | #878 of 1,461 |
| 13Wapello County, IA | 43 | 5 | 3.6 | $2.1M | −0.3% | #880 of 1,461 |
| 14Dubuque County, IA | 40 | 23 | 5.6 | $1.5M | +0.1% | #974 of 1,461 |
| 15Bremer County, IA | 39 | 5 | 5.1 | $1.7M | +1.1% | #989 of 1,461 |
| 16Sioux County, IA | 39 | 10 | 7.9 | $1.1M | +2.5% | #1,004 of 1,461 |
| 17Jasper County, IA | 37 | 8 | 5.3 | $1.5M | +0.9% | #1,044 of 1,461 |
| 18Cerro Gordo County, IA | 33 | 9 | 4.6 | $1.7M | −1.5% | #1,120 of 1,461 |
| 19Dickinson County, IA | 33 | 5 | 5.7 | $1.5M | +1.7% | #1,123 of 1,461 |
| 20Muscatine County, IA | 24 | 11 | 6.3 | $1.2M | −3.0% | #1,305 of 1,461 |
| 21Poweshiek County, IA | 23 | 5 | 6.4 | $1.3M | −1.4% | #1,319 of 1,461 |
| 22Des Moines County, IA | 21 | 9 | 5.2 | $1.4M | −2.0% | #1,346 of 1,461 |
| 23Jones County, IA | 21 | 10 | 12.2 | $663K | +2.9% | #1,353 of 1,461 |
| 24Cedar County, IA | 16 | 7 | 9.2 | $914K | −0.7% | #1,413 of 1,461 |
| 25Henry County, IA | 15 | 5 | 6.5 | $1.2M | −5.4% | #1,416 of 1,461 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Clay County, IA | 15 | 5 | 6.9 | $1.1M | −0.8% | #1,417 of 1,461 |
| 27Lee County, IA | 14 | 10 | 7.0 | $1.1M | −3.6% | #1,422 of 1,461 |
| 28Jackson County, IA | 13 | 8 | 9.7 | $836K | −0.8% | #1,430 of 1,461 |
| Marshall County, IA | Not scored | 3 | 1.9 | $4M | −0.5% | |
| Marion County, IA | Not scored | 4 | 3.0 | $2.8M | +2.3% | |
| Boone County, IA | Not scored | 4 | 3.7 | $2.4M | +0.4% | |
| Plymouth County, IA | Not scored | 1 | 1.0 | $9M | 0.0% | |
| Benton County, IA | Not scored | 4 | 3.9 | $2.3M | +1.8% | |
| Washington County, IA | Not scored | 4 | 4.5 | $1.8M | +0.6% | |
| Mahaska County, IA | Not scored | 3 | 3.4 | $2.3M | −1.2% | |
| Buena Vista County, IA | Not scored | 2 | 2.7 | $3.1M | −1.7% | |
| Buchanan County, IA | Not scored | 3 | 3.6 | $2.2M | +1.3% | |
| Carroll County, IA | Not scored | 3 | 3.4 | $2.4M | −2.0% | |
| Winneshiek County, IA | Not scored | 3 | 3.7 | $2.3M | −1.6% | |
| Fayette County, IA | Not scored | 2 | 2.4 | $3.1M | −2.1% | |
| Delaware County, IA | Not scored | 1 | 1.4 | $6.1M | +1.3% | |
| Clayton County, IA | Not scored | 2 | 2.7 | $2.9M | −1.1% | |
| Madison County, IA | Not scored | 4 | 6.0 | $1.5M | +3.8% | |
| Tama County, IA | Not scored | 2 | 3.0 | $2.6M | −1.5% | |
| Hardin County, IA | Not scored | 4 | 5.7 | $1.3M | −2.2% | |
| Iowa County, IA | Not scored | 1 | 1.4 | $5.5M | −1.0% | |
| Crawford County, IA | Not scored | 1 | 1.6 | $4.9M | −1.5% | |
| Jefferson County, IA | Not scored | 3 | 4.3 | $1.7M | −2.5% | |
| Floyd County, IA | Not scored | 2 | 3.1 | $2.5M | −4.4% | |
| Page County, IA | Not scored | 2 | 3.2 | $2.3M | −2.3% | |
| Hamilton County, IA | Not scored | 2 | 3.1 | $2.6M | −0.5% | |
| Harrison County, IA | Not scored | 3 | 4.9 | $1.7M | +0.4% | |
| Mills County, IA | Not scored | 4 | 7.4 | $1.3M | +2.6% | |
| Kossuth County, IA | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Butler County, IA | Not scored | 2 | 3.4 | $2.4M | −2.0% | |
| O’Brien County, IA | Not scored | 1 | 1.7 | $4.6M | +0.5% | |
| Allamakee County, IA | Not scored | 2 | 3.4 | $2.3M | +1.2% | |
| Cass County, IA | Not scored | 3 | 5.1 | $1.5M | −1.2% | |
| Wright County, IA | Not scored | 0 | 0.0 | n/a | −0.9% | |
| Grundy County, IA | Not scored | 2 | 3.9 | $2.3M | +0.2% | |
| Appanoose County, IA | Not scored | 2 | 3.8 | $1.8M | −1.7% | |
| Lyon County, IA | Not scored | 4 | 8.9 | $937K | +3.6% | |
| Union County, IA | Not scored | 2 | 3.9 | $1.8M | −2.5% | |
| Chickasaw County, IA | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Shelby County, IA | Not scored | 2 | 4.1 | $2.1M | −0.2% | |
| Cherokee County, IA | Not scored | 2 | 4.0 | $2.1M | −2.4% | |
| Guthrie County, IA | Not scored | 2 | 4.3 | $2M | +1.6% | |
| Louisa County, IA | Not scored | 3 | 7.1 | $1.2M | −3.7% | |
| Hancock County, IA | Not scored | 2 | 4.3 | $1.8M | −2.2% | |
| Winnebago County, IA | Not scored | 3 | 6.5 | $1.2M | −3.8% | |
| Mitchell County, IA | Not scored | 2 | 4.4 | $1.9M | +0.6% | |
| Montgomery County, IA | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Franklin County, IA | Not scored | 1 | 2.4 | $3M | −1.2% | |
| Keokuk County, IA | Not scored | 2 | 4.9 | $1.5M | −2.0% | |
| Calhoun County, IA | Not scored | 3 | 7.5 | $1M | −3.4% | |
| Sac County, IA | Not scored | 1 | 2.3 | $3.4M | −2.7% | |
| Clarke County, IA | Not scored | 1 | 2.5 | $3.2M | −1.6% | |
| Humboldt County, IA | Not scored | 2 | 4.7 | $1.7M | −2.0% | |
| Howard County, IA | Not scored | 1 | 2.7 | $2.9M | −0.8% | |
| Emmet County, IA | Not scored | 0 | 0.0 | n/a | −2.5% | |
| Davis County, IA | Not scored | 3 | 9.4 | $869K | +1.3% | |
| Palo Alto County, IA | Not scored | 3 | 7.9 | $1M | −1.0% | |
| Lucas County, IA | Not scored | 0 | 0.0 | n/a | +2.6% | |
| Greene County, IA | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Monona County, IA | Not scored | 0 | 0.0 | n/a | −2.4% | |
| Decatur County, IA | Not scored | 1 | 3.3 | $2.1M | −0.9% | |
| Monroe County, IA | Not scored | 2 | 6.5 | $1.2M | −2.5% | |
| Adair County, IA | Not scored | 1 | 3.1 | $2.6M | −1.3% | |
| Worth County, IA | Not scored | 1 | 3.1 | $2.6M | −1.3% | |
| Van Buren County, IA | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Pocahontas County, IA | Not scored | 1 | 3.3 | $2.2M | −3.5% | |
| Ida County, IA | Not scored | 2 | 6.6 | $1.1M | −3.4% | |
| Wayne County, IA | Not scored | 1 | 3.9 | $1.9M | +3.6% | |
| Fremont County, IA | Not scored | 0 | 0.0 | n/a | −0.8% | |
| Osceola County, IA | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Taylor County, IA | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Audubon County, IA | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Ringgold County, IA | Not scored | 1 | 5.3 | $1.5M | 0.0% | |
| Adams County, IA | Not scored | 1 | 6.5 | $1.2M | −2.5% |
Markets with fewer than 5 pet grooming and boarding businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pet grooming and boarding businesses are in Iowa?
Map listings as of September 2026 show 507 pet grooming and boarding businesses in Iowa. 38 of them (7%) are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 295 businesses with payroll classed as pet care (except veterinary) in 2023, up 39.8% from 2019.
How much do households in Iowa spend on pets?
About $1.1B a year, or $843 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 507 pet grooming and boarding businesses on map listings, it comes to $2.2M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for pet grooming and boarding businesses?
Iowa has 3.9 pet grooming and boarding businesses per 10,000 households, 8% above the U.S. rate of 3.6. Spending per business is $2.2M, 14% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Iowa would have about 436, against 507 on map listings. There is one business with payroll in the industry for every 4,460 households, against one for every 5,057 across the U.S. The official count rose 39.8% from 2019 to 2023, against +25.2% for the U.S.
Which market in Iowa has the highest market score for pet grooming and boarding businesses?
Among 9 scored metro areas in or partly in Iowa, the Omaha metro area scores highest, at 66 (upper middle). Among 9 scored small-town markets in or partly in Iowa, the Clinton area scores highest, at 63 (upper middle). Among 28 scored counties in Iowa, Dallas County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 35 for pet grooming and boarding businesses (lower middle), #43 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Pet grooming and boarding in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for pet grooming and boarding businesses across the U.S. · All business types in Iowa
Related business types in Iowa
- Pet businesses1,697 listings
- Veterinarians610 listings
- Pet stores254 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.