Groundwork

Pets · County · Wisconsin

Pet grooming and boarding businesses in Racine County, WI

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in Racine County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #491 of 1,461 scored counties
#4 of 46 scored counties in Wisconsin

Listings
33
1 chain location (3%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$69.2M
On pets · $861 a household
Spending per listing
$2.1M
18% below the U.S.
Listings per 10k households
4.1
14% above the U.S.
Population, 2025
198,919
+0.4% since 2020

See the pet grooming and boarding businesses around any address in Racine County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in Racine County comes to about $69.2M a year: $861 per household, 5% below the U.S. average. That works out to $2.1M per business, 18% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

There are 33 pet grooming and boarding businesses on map listings in Racine County as of September 2026. One of them (3%) is a chain location, against 9% across the U.S. Per 10,000 households, that is 4.1, 14% above the U.S. rate of 3.6.

The official count of businesses with payroll classed as pet care (except veterinary) in Racine County was 12 in 2023. That is one for every 6,701 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $125K has gone to businesses classed as pet care (except veterinary) in Racine County.

Population estimates show Racine County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in Racine County is 60 (upper middle), #491 of 1,461 scored counties and #4 of 46 scored counties in Wisconsin.

How Racine County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Racine County, WI compared with Wisconsin and the U.S.
MeasureRacine CountyWisconsinU.S.
Listings per 10k households4.14.23.6
Spending per listing$2.1M$2.1M$2.5M
Households per official establishment6,7014,5415,057
Official establishment growth, 2019–2023n/a+19.7%+25.2%
Population growth, 2020–2025+0.4%+1.3%+3.1%
Spending per household on pets$861$861$909
Median household income$78,096$77,485$80,734
Groundwork market score6031

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11 → 12
Employees, 2023
81
Annual payroll, 2023
$1.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
331 chain location
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$125K

SBA-backed loans to businesses classed as pet care (except veterinary) in Racine County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Racine County

Population, 2025 estimate
198,919+0.4% since 2020
Households
80,406
Median age
41.8
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
333 sq. mi.
People per square mile
594
Median household income
$78,096+27.3% vs. 2015–2019, before inflation
Average household income
$99,261
Median home value
$251,400
Jobs located here
75,599
Daytime population
171,951Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Racine County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin, with Racine County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI6573.3$2.8M+2.9%#349 of 1,461
2Milwaukee County, WI62982.5$3.1M−1.5%#418 of 1,461
3Dane County, WI62963.8$2.5M+4.9%#422 of 1,461
4Racine County, WI60334.1$2.1M+0.4%#491 of 1,461
5Pierce County, WI6085.0$1.9M+3.1%#496 of 1,461
6Sheboygan County, WI59163.2$2.6M0.0%#509 of 1,461
7Brown County, WI59484.3$2M+2.6%#519 of 1,461
8Chippewa County, WI5793.3$2.5M+1.9%#551 of 1,461
9Marathon County, WI55254.3$2M+1.0%#609 of 1,461
10Eau Claire County, WI54163.6$2.3M+3.0%#630 of 1,461

Other business types in Racine County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Racine County, WI?

As of September 2026, map listings count 33 pet grooming and boarding businesses in Racine County. One of them (3%) is a chain location. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 12 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Racine County, WI spend on pets?

About $69.2M a year, or $861 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 33 pet grooming and boarding businesses on map listings, it comes to $2.1M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 80,406 households in Racine County and national spending patterns by income.

How does Racine County, WI compare with the U.S. for pet grooming and boarding businesses?

Racine County has 4.1 pet grooming and boarding businesses per 10,000 households, 14% above the U.S. rate of 3.6. Spending per business is $2.1M, 18% below the U.S. figure of $2.5M. At the U.S. ratio of pet grooming and boarding businesses to household spending, Racine County would have about 27, against 33 on map listings. There is one business with payroll in the industry for every 6,701 households, against one for every 5,057 across the U.S.

How fast is Racine County, WI growing?

Population estimates put Racine County at 198,919 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 80,406 households. Median household income in Racine County is $78,096, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Racine County scores 60 for pet grooming and boarding businesses (upper middle), #491 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Racine County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Racine County

Screening a site or an acquisition in Racine County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Racine County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.