Groundwork

Pets · Metro area · Wisconsin

Pet grooming and boarding businesses in the Sheboygan, WI metro area

How the Sheboygan, WI metro area compares with other metro areas and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #191 of 386 scored metro areas
#1 of 13 scored metro areas based in Wisconsin

Listings
16
1 chain location (6%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$41.1M
On pets · $826 a household
Spending per listing
$2.6M
In line with the U.S.
Listings per 10k households
3.2
11% below the U.S.
Population, 2025
118,047
0.0% since 2020

See the pet grooming and boarding businesses around any address in the Sheboygan metro area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 16 pet grooming and boarding businesses in the Sheboygan metro area. One of them (6%) is a chain location, against 9% across the U.S. Per 10,000 households, that is 3.2, 11% below the U.S. rate of 3.6.

Households in the Sheboygan metro area spend about $41.1M a year on pets, or $826 per household, 9% below the U.S. average. That is about $2.6M of household spending for each business on map listings, in line with the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

The official count of businesses with payroll classed as pet care (except veterinary) in the Sheboygan metro area was 9 in 2023. That is one for every 5,525 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $60K has gone to businesses classed as pet care (except veterinary) in the Sheboygan metro area.

Population estimates put the population change in the Sheboygan metro area from 2020 to 2025 at 0.0%, against +3.1% for the U.S. The Sheboygan metro area scores 51 (upper middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #191 of 386 scored metro areas and #1 of 13 scored metro areas based in Wisconsin.

How the Sheboygan metro area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Sheboygan, WI metro area compared with Wisconsin and the U.S.
MeasureSheboygan metro areaWisconsinU.S.
Listings per 10k households3.24.23.6
Spending per listing$2.6M$2.1M$2.5M
Households per official establishment5,5254,5415,057
Official establishment growth, 2019–2023n/a+19.7%+25.2%
Population growth, 2020–20250.0%+1.3%+3.1%
Spending per household on pets$826$861$909
Median household income$73,094$77,485$80,734
Groundwork market score5131

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9
Employees, 2023
52
Annual payroll, 2023
$963K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
161 chain location
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$60K

SBA-backed loans to businesses classed as pet care (except veterinary) in the Sheboygan metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Sheboygan metro area

Population, 2025 estimate
118,0470.0% since 2020
Households
49,725
Median age
42.3
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
512 sq. mi.
People per square mile
231
Median household income
$73,094+20.4% vs. 2015–2019, before inflation
Average household income
$93,780
Median home value
$232,700
Jobs located here
58,857
Daytime population
120,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Sheboygan metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Wisconsin

Every Wisconsin market ranked →

The highest-scoring metro areas in Wisconsin for pet grooming and boarding businesses, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Sheboygan metro area marked.

Top metro areas in Wisconsin

Metro areas in Wisconsin ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Minneapolis-St. Paul-Bloomington, MN-WI635243.5$2.9M+2.6%#96 of 386
1Sheboygan, WI51163.2$2.6M0.0%#191 of 386
2Madison, WI511224.0$2.3M+4.1%#192 of 386
3Racine-Mount Pleasant, WI50334.1$2.1M+0.4%#202 of 386
4Milwaukee-Waukesha, WI472423.7$2.4M0.0%#223 of 386
5Green Bay, WI46654.8$1.8M+2.5%#236 of 386
6Eau Claire, WI45253.5$2.4M+2.6%#238 of 386
7Appleton, WI44414.1$2.2M+2.7%#247 of 386
8Wausau, WI44254.3$2M+1.0%#251 of 386
9Kenosha, WI40243.5$2.6M−0.4%#273 of 386

Other business types in the Sheboygan metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the Sheboygan, WI metro area?

There are 16 pet grooming and boarding businesses on map listings in the Sheboygan metro area as of September 2026. One of them (6%) is a chain location. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 9 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in the Sheboygan, WI metro area spend on pets?

About $41.1M a year, or $826 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 16 pet grooming and boarding businesses on map listings, it comes to $2.6M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 49,725 households in the Sheboygan metro area and national spending patterns by income.

How does the Sheboygan, WI metro area compare with the U.S. for pet grooming and boarding businesses?

The Sheboygan metro area has 3.2 pet grooming and boarding businesses per 10,000 households, 11% below the U.S. rate of 3.6. Spending per business is $2.6M, in line with the U.S. figure of $2.5M. The count on map listings matches the U.S. ratio of pet grooming and boarding businesses to household spending. There is one business with payroll in the industry for every 5,525 households, against one for every 5,057 across the U.S.

How fast is the Sheboygan, WI metro area growing?

Population estimates put the Sheboygan metro area at 118,047 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 49,725 households. The median household income in the Sheboygan metro area is $73,094 a year, 9% below the U.S. median of $80,734. That rose 20.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sheboygan metro area scores 51 for pet grooming and boarding businesses (upper middle), #191 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Sheboygan metro area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Sheboygan metro area

Screening a site or an acquisition in the Sheboygan metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Sheboygan metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.