Small-town market profile · Missouri
Farmington, MO area market data
How the Farmington area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 67,809
- +2.1% since 2020
- Households
- 24,816
- Median household income
- $57,477
- +23.7% vs. 2015–2019, before inflation
- Median home value
- $169,300
- Jobs located here
- 22,334
- Highest market score
- 73
- Dentists and orthodontists, #54 of 526 scored small-town markets
A site report maps the competitors on map listings around any address in the Farmington area by name and distance, and the households and spending within reach. Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Farmington area has an estimated 67,809 people and 24,816 households. Population estimates show the Farmington area grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Farmington area is $57,477, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.
Relative to the U.S., household spending in the Farmington area runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Of the business types scored in the Farmington area, dentists and orthodontists (73), gyms (70) and gas stations (70) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #54 of 526 scored small-town markets.
The Farmington area is made up of one county, St. Francois County. Against the U.S., map listings per household run highest for funeral homes (2.7 times the U.S. rate) and lowest for dentists and orthodontists (54% below the U.S. rate).
All 56 business types in the Farmington area
Highest Groundwork market score first. Each score compares the Farmington area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 73 | #54 of 526 | 15 | 6.0 | $2.1M | 209 | 15 |
| Gyms | 70 | #50 of 506 | 11 | 4.4 | $1.5M | 117 | Under 3 |
| Gas stations | 70 | #73 of 536 | 25 | 10.1 | $2.7M | 115 | 26 |
| Hair salons | 69 | #66 of 538 | 47 | 18.9 | $455K | 106 | 4 |
| Car washes and detailing | 68 | #84 of 441 | 10 | 4.0 | $2.6M | 104 | Under 3 |
| Grocery and convenience stores | 65 | #123 of 538 | 44 | 17.7 | $3.1M | 92 | 13 |
| Tire shops | 64 | #124 of 431 | 12 | 4.8 | $2.2M | 87 | 4 |
| Coffee shops and cafes | 63 | #120 of 529 | 17 | 6.9 | $4.9M | 131 | 10 |
| Gyms, studios and classes | 63 | #121 of 535 | 24 | 9.7 | $695K | 105 | 6 |
| Convenience stores | 63 | #145 of 529 | 18 | 7.3 | $7.6M | 97 | Under 3 |
| Physical therapy | 62 | #114 of 400 | 9 | 3.6 | $3.4M | 143 | 10 |
| Bakeries and dessert shops | 55 | #205 of 507 | 19 | 7.7 | $4.3M | 105 | 10 |
| Barbershops | 53 | #176 of 377 | 11 | 4.4 | $1.9M | 103 | Under 3 |
| Sit-down restaurants | 53 | #235 of 538 | 116 | 46.7 | $711K | 107 | 43 |
| Grocery stores | 53 | #240 of 506 | 14 | 5.6 | $9.8M | 106 | 12 |
| Clothing and shoe stores | 53 | #246 of 536 | 35 | 14.1 | $1.2M | 96 | 13 |
| Property management | 52 | #85 of 180 | 5 | 2.0 | Index only | 113 | 7 |
| Collision repair and body shops | 52 | #172 of 387 | 10 | 4.0 | $2.6M | 85 | 9 |
| Restaurants and cafes | 52 | #241 of 538 | 218 | 87.8 | $378K | 102 | 107 |
| Roofing and gutters | 51 | #135 of 288 | 6 | 2.4 | $9.9M | 117 | 6 |
| Electricians | 51 | #152 of 295 | 8 | 3.2 | $7.4M | 62 | 12 |
| Nail salons | 51 | #200 of 387 | 12 | 4.8 | $1.8M | 107 | Under 3 |
| Doctors, dentists and clinics | 51 | #260 of 538 | 163 | 65.7 | $190K | 124 | 82 |
| Optometrists and eye care | 50 | #208 of 400 | 11 | 4.4 | $2.8M | 90 | 7 |
| Clothing, shoes and laundry | 50 | #271 of 536 | 55 | 22.2 | $777K | 88 | 13 |
| Pet stores | 49 | #110 of 220 | 6 | 2.4 | $3M | 65 | Under 3 |
| Salons, barbers and spas | 49 | #294 of 538 | 107 | 43.1 | $200K | 94 | 12 |
| Auto repair and car care | 48 | #295 of 538 | 123 | 49.6 | $213K | 79 | 40 |
| Auto repair shops | 48 | #306 of 538 | 70 | 28.2 | $375K | 84 | 30 |
| House cleaning | 47 | #74 of 142 | 6 | 2.4 | $4.5M | 70 | 7 |
| Landscaping and lawn care | 45 | #234 of 399 | 12 | 4.8 | $2.2M | 77 | 18 |
| Primary care and pediatrics | 44 | #288 of 458 | 21 | 8.5 | $1.5M | 83 | 41 |
| Veterinarians | 43 | #250 of 398 | 12 | 4.8 | $1.5M | 54 | 6 |
| Funeral homes | 40 | #247 of 365 | 14 | 5.6 | $265K | 39 | 6 |
| Lawn, cleaning and pest control | 40 | #323 of 481 | 21 | 8.5 | $1.3M | 76 | 25 |
| Chiropractors | 39 | #299 of 426 | 21 | 8.5 | $1.5M | 61 | 9 |
| Real estate agents and brokers | 39 | #404 of 533 | 53 | 21.4 | Index only | 108 | 10 |
| Laundromats | 38 | #109 of 150 | 8 | 3.2 | $5.3M | 43 | Under 3 |
| HVAC and plumbing | 38 | #357 of 476 | 15 | 6.0 | $3.9M | 83 | 27 |
| Home repair trades | 38 | #399 of 526 | 29 | 11.7 | $2M | 84 | 45 |
| Pet grooming and boarding | 37 | #299 of 387 | 12 | 4.8 | $1.5M | 58 | 6 |
| Martial arts and dance studios | 36 | #293 of 378 | 13 | 5.2 | $1.3M | 64 | 6 |
| Real estate | 36 | #444 of 536 | 62 | 25.0 | Index only | 116 | 23 |
| Fast food and sandwich shops | 35 | #409 of 537 | 39 | 15.7 | $2.1M | 69 | 53 |
| Spas and skin care | 34 | #422 of 504 | 37 | 14.9 | $578K | 66 | 5 |
| Pet businesses | 33 | #443 of 527 | 39 | 15.7 | $454K | 52 | 12 |
| Pizza | 29 | #465 of 520 | 33 | 13.3 | $2.5M | 49 | 53 |
| Insurance agencies | 26 | #462 of 537 | 51 | 20.6 | $819K | 65 | 32 |
| Child care and preschools | 17 | #433 of 454 | 21 | 8.5 | $360K | 36 | 28 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.2 | Index only | 267 | 3 |
| Pest control | Not scored | Not scored | 3 | 1.2 | $9M | 88 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.8 | $13.1M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $42.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Farmington area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $26.2M | $1,058 | 110 |
| Gasoline and other fuels | $68.4M | $2,757 | 106 |
| Food away from home | $82.5M | $3,325 | 82 |
| Groceries | $137.3M | $5,533 | 88 |
| Personal care products and services | $21.4M | $861 | 86 |
| Child care and other personal services | $7.5M | $304 | 52 |
| Memberships, classes and admissions | $16.7M | $672 | 68 |
| Medical and dental services | $30.9M | $1,245 | 97 |
| Pets | $17.7M | $714 | 78 |
| Clothing, shoes and related services | $42.7M | $1,721 | 84 |
| Vehicle insurance | $41.8M | $1,682 | 86 |
| Home repairs, maintenance and insurance | $59.2M | $2,384 | 79 |
| Lawn care, cleaning and other household services | $27M | $1,086 | 77 |
| Rent and homeowner costs | $312.7M | $12,602 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Farmington area
- Population, 2025 estimate
- 67,809+2.1% since 2020
- Households
- 24,816
- Median age
- 39.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 452 sq. mi.
- People per square mile
- 148
- Median household income
- $57,477+23.7% vs. 2015–2019, before inflation
- Average household income
- $75,389
- Median home value
- $169,300
- Jobs located here
- 22,334
- Daytime population
- 62,711Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Farmington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Farmington area 1
- St. Francois County, MO66,999 people
Other markets based in Missouri 12
- St. Louis, MO-IL metro area2,810,850 people
- Kansas City, MO-KS metro area2,218,142 people
- Springfield, MO metro area486,785 people
- Columbia, MO metro area215,014 people
- Joplin, MO-KS metro area203,626 people
- Jefferson City, MO metro area150,437 people
- St. Joseph, MO-KS metro area120,012 people
- Cape Girardeau, MO-IL metro area98,169 people
- Branson, MO area56,529 people
- Warrensburg, MO area54,732 people
- Fort Leonard Wood, MO area53,894 people
- Sikeston, MO area49,835 people
Questions
How fast is the Farmington, MO area growing?
Population estimates put the Farmington area at 67,809 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 24,816 households. Median household income rose 23.7% from the 2015–2019 survey, before inflation.
How much do households in the Farmington, MO area spend?
Households in the Farmington area spend about $312.7M a year on rent and homeowner costs, $137.3M on groceries and $82.5M on food away from home. Set against the U.S., households in the Farmington area spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (52).
Which business types have the highest market scores in the Farmington, MO area?
The highest Groundwork market scores in the Farmington area are for dentists and orthodontists (73), gyms (70) and gas stations (70). The Farmington area ranks #54 of 526 scored small-town markets for dentists and orthodontists.
How does the Farmington, MO area compare with the U.S.?
The median household income in the Farmington area is $57,477 a year, 29% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,300, against $332,700 for the U.S. For its number of households, the Farmington area has the most map listings, relative to the U.S., for funeral homes (2.7 times the U.S. rate) and the fewest for dentists and orthodontists (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Farmington area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Farmington area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in the Farmington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.